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The New Rules of
Entrepreneurship
Cory J. Miller
iThemes
@corymiller303
@corymiller303#ConfluenceCon
Jan. 1, 2008
@corymiller303#ConfluenceCon
The current way is
broken & flawed
@corymiller303#ConfluenceCon
Selfish & self-centered
Focused on the one
over the many
@corymiller303#ConfluenceCon
That’s stupid
@corymiller303#ConfluenceCon
Entrepreneurship is a
noble profession with
a higher calling
@corymiller303#ConfluenceCon
Make a difference
in the world rather than
robbing it blind
@corymiller303#ConfluenceCon
For People,
For Purpose,
For Profit
@corymiller303#ConfluenceCon
The new definition
in four words
@corymiller303#ConfluenceCon
Making people’s
lives awesome
@corymiller303#ConfluenceCon
Not JUST your own
@corymiller303#ConfluenceCon
You, your family,
your team,
your team’s family
your customers,
your partners,
your community
@corymiller303#ConfluenceCon
Through offering our
work to the world
@corymiller303#ConfluenceCon
BTW, it’s the best way
to make money
@corymiller303#ConfluenceCon
People, Purpose, Profit
are Interconnected,
Not Mutually Exclusvie
@corymiller303#ConfluenceCon
Let’s talk about profit …
@corymiller303#ConfluenceCon
Profit without purpose
breeds greed
@corymiller303#ConfluenceCon
@corymiller303#ConfluenceCon
And profit without
any mutual value
is stealing
@corymiller303#ConfluenceCon
Profit should be a measure
of your work’s value,
not your greed
@corymiller303#ConfluenceCon
The new bottom-line is
“Have we made a difference
in people’s lives?”
@corymiller303#ConfluenceCon
More impact,
more value =
more reward
@corymiller303#ConfluenceCon
“You and your work
changed my life …”
@corymiller303#ConfluenceCon
I stopped apologizing
for making money
@corymiller303#ConfluenceCon
If it’s also for purpose
and people,
you don’t have to
@corymiller303#ConfluenceCon
Let’s talk about
purpose …
@corymiller303#ConfluenceCon
We can’t all
save baby seals
@corymiller303#ConfluenceCon
“We don’t make movies to
make money, we make
money to make movies.”
—Walt Disney
@corymiller303#ConfluenceCon
Profit fuels
& funds purpose
@corymiller303#ConfluenceCon
But also purpose
drives profit
@corymiller303#ConfluenceCon
I find purpose in my work
by using my time & talents
for the benefit of others
@corymiller303#ConfluenceCon
The real reward is actually
not profit, it’s purpose
@corymiller303#ConfluenceCon
“You saved my bacon!”
@corymiller303#ConfluenceCon
Do work you enjoy,
with people you love,
for people you care about
@corymiller303#ConfluenceCon
Passion births even
greater purpose
@corymiller303#ConfluenceCon
The best businesses champion
the causes of their customers
@corymiller303#ConfluenceCon
… and are sherpas
for their customer’s
hopes & dreams
@corymiller303#ConfluenceCon
“Perhaps the best example of
how I really feel about your
company involves a bit of
personal tragedy …”
@corymiller303#ConfluenceCon
The effect?
@corymiller303#ConfluenceCon
Customers will love
& reward you
@corymiller303#ConfluenceCon
Amazing, talented,
committed, passionate
people will want to
join you
@corymiller303#ConfluenceCon
And you’ll make the world
a better place
@corymiller303#ConfluenceCon
For People,
For Purpose,
For Profit
Thank you!
cory@iThemes.com
@corymiller303

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