1. 7 Keys to
Rockin’ Websites
By Cory Miller & Ty Carlson
MadeByWheat.com

2. Who We Are
Cory Miller Ty Carlson
Founder, iThemes Designer, MadeByWheat.com
MadeByWheat.com

3. Today’s Agenda
Get a Website You Can Control
Start Talking to Google
Get Blogging
Make It Easy to Contact You
Build a Following
Motivate Actions
Evaluate and Refine
Question and Answer
MadeByWheat.com

4. Websites are the best, most
affordable, yet underutilized
marketing tools for small
businesses.
MadeByWheat.com

5. 7 Keys to Make
The Most of Your Website
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6. 1. Get a Website You Can
Control
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7. You have the keys.

8. Why WP Rocks
It’s free
If you can use Microsoft Word, you can use WP
It’s open source and has a huge community
It’s getting better & better all the time
It’s secure
Google loves WordPress
Update it from anywhere in the world
MadeByWheat.com

9. My mom even uses WP!
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10. 2. Start Talking to Google
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11. People are searching
for your products & services.
So get found online!

12. WP and SEO Basics
Google Sitemap Generator plugin
Pretty Permalinks
Simple Keywords
Michael Torbert’s All-in-One SEO Pack plugin
But really ....
Good content your prospects want to read!
MadeByWheat.com

13. 3. Get Blogging
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14. Blogging changed my life,
my work, my career.
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15. Why Blog?
Google Loves Blogs
Build Your ‘Know, Like and Trust’
Demonstrate Your Experience and Expertise
Be Known as The Expert In Your Field
MadeByWheat.com

16. 4. Make It Easy to
Contact You
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17. Many people prefer to
email rather than call.
MadeByWheat.com

18. Email contacts are great
opportunities to sell.
MadeByWheat.com

19. Use a simple contact form.
Free - Try ContactBuddy from PluginBuddy.com
Paid - Want more options? Try GravityForms.com
MadeByWheat.com

20. 5. Build a Following
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21. You need people to
engage with & market to ...
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22. Yesterday was the day to
start building one.
MadeByWheat.com

23. Popular Places Online
Facebook
Twitter
LinkedIn
YouTube
Google+
Blogs
MadeByWheat.com

24. Key is to go where people
are talking, not where it’s
the hip thing to do.
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25. Email is still king.
Start building your email list.
MadeByWheat.com

26. Tips for Using Email
Must be permission-based email newsletter
Put subscribe form prominent on site (every page) with
some incentive to subscribe (free ebooks, discount)
Also, at the end of blog posts
Write emails with a specific person in mind
Goal is to get the click-through to your site
Must offer practical value to ideal customer or it’s just
more noise
MadeByWheat.com

27. 6. Motivate Actions
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28. Your website should DO
something for your biz.
MadeByWheat.com

29. What do you want them to
do when they get there?
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30. What’s the ONE thing you
want them to do?
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31. Build, test, analyze
everything accordingly.
MadeByWheat.com

32. Your mom might be the only
one showing up at first.
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33. 7. Evaluate and Refine
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34. The great thing about the
web is ... you can change it!
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35. Start with version 1.
And test it.
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36. See what works,
what doesn’t.
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37. Google Analytics

38. 7 Keys to
Rockin’ Websites
Get a Website You Can Control
Start Talking to Google
Get Blogging
Make It Easy to Contact You
Build a Following
Motivate Actions
Evaluate and Refine

39. Question and Answers
MadeByWheat.com

40. Need Some Help?
Let us help you get started today!
MadeByWheat.com