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Blogging Bootcamp,[object Object]
What is Social Media?,[object Object]
What is Social Media,[object Object],Any tool that lets you share information and network with others,[object Object],• Blogging,[object Object],• Micro-blogging,[object Object],• Social networks,[object Object],• Video sharing,[object Object],• Photo sharing,[object Object],• Chat Rooms,[object Object],• Podcasts,[object Object],• Virtual worlds,[object Object],• Wikis,[object Object],• Mobile ,[object Object]
Why should you care as a non-profit?,[object Object],It’s an affordable way to get results,[object Object],It’s changing how marketing works,[object Object],It’s growing insanely fast,[object Object],The ROI outweighs any time put into it,[object Object]
Should every nonprofit blog?,[object Object],Yes!,[object Object],Take the benefits of a newsletter and,[object Object],	put it online,[object Object],constant updates,[object Object],success stories,[object Object],pictures,[object Object],needs that are accessible by more people in more ways (RSS feeds/Email subscriptions),[object Object]
Today’s Blogosphere,[object Object],Blogs are now a standard source of news and info,[object Object],346 million blog readers worldwide,[object Object],77 million+ Americans visit blogs,[object Object],Roughly half of all bloggers are over 35,[object Object],133 million blogs created since 2002,[object Object],Source: Technorati State of the Blogosphere 2008,[object Object]
How To Blog,[object Object]
What it takes to blog,[object Object],• You consistently have something to say,[object Object],• The writer has authority,[object Object],• You're willing to be candid,[object Object],• There's something in it for the readers	,[object Object]
Getting Started,[object Object],Wordpress and Blogger,[object Object],Over 145 million results in Google search,[object Object],Sign up for account,[object Object],Select a template,[object Object],Start Posting ,[object Object],My Sample Here ,[object Object]
Blog Format,[object Object],Short,[object Object],Short Paragraphs,[object Object],Important points highlighted,[object Object],Bulleted lists ,[object Object],Links to other sites,[object Object],Conversational,[object Object],All “rules” could be broken ,[object Object]
Pre-Blogging,[object Object],Determine purpose of blog,[object Object],Create a blog schedule ,[object Object],Brainstorm a hundred post ideas,[object Object],Write posts in advance,[object Object],Network,[object Object],Write great content,[object Object]
Keys to connecting with audience,[object Object],• Honesty,[object Object],• Limited expectations,[object Object],• Knowledge of the reader,[object Object]
Is anyone reading?,[object Object],Google Alerts,[object Object],Tracks mention of your blog,[object Object],Google Blogs,[object Object],Search for mention of your blog,[object Object],Make sure to acknowledge any recognition,[object Object],Cant acknowledge if you don’t know,[object Object]
How are businesses using blogs?,[object Object]
Examples,[object Object],Cause Global,[object Object],The Cohen Report,[object Object],Compassion International,[object Object]
SUBSCRIBERSARE THE LIFE BLOOD OF A SUCCESSFUL BLOG,[object Object]
Define “Subscribe”,[object Object],Emphasize subscription’s advantage: FREE useful information delivered directly,[object Object],Point them to options,[object Object],EMAIL,[object Object],RSS FEED,[object Object]
RSS & Email Subscriptions,[object Object],RSS (Really Simple Syndication) ,[object Object],Readers subscribe to your blog & receive automatic to the minute updates,[object Object]
K.I.S.S.,[object Object],Make it easy & obvious,[object Object],Separate subscription page ,[object Object]
It is essentialin all copywriting that you avoid unclear jargon, even if it’s not jargon to you.,[object Object]
A few closing thoughts,[object Object],Make 2010 your year for Social Media,[object Object],Create achievable goals,[object Object],It’s easier than you think,[object Object],Education erases fear,[object Object]
Thanks for your time.,[object Object],Audry, Janelle, Julia, Katey, Meghan,[object Object],Cornerstone University SIFE,[object Object]

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Final Blog Ppt

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Notas do Editor

  1. Meghan
  2. Janelle
  3. Audry
  4. Audry
  5. Katey
  6. You need to make it absolutely obvious to these people that it costs nothing more than a few seconds of time to get valuable content delivered directly to them via RSS or e-mail.
  7. very small changes in word choice based on well-thought-out theories can have a significant influence on the actions that you urge your readers to take
  8. Meghan