InfoZoom software is on of the most important tools for corma‘s analysts. It is not only easy and intuitive to use, but also provides deep analysis of huge amounts of data within seconds. Visit our website for more information and upcoming training dates: http://www.infozoom-online-training.com/index.html

1. Fraud Detection with InfoZoom

2. Fraud analyst and InfoZoom trainer
Professional experiences:
Project lead: Incident Information System (IIS) for
TAPA EMEA
Fraud analyst, involved in various projects e.g.
 Anti-CF & intelligence dB
 warranty fraud analysis & investigations
 grey marketing analysis
InfoZoom Certified Professional
InfoZoom Consultant Trainer
2
Ayse Aydin
2007-2010
since 2009
Sep 2009
Apr 2011

3. • InfoZoom Benefits
• Key features of InfoZoom
Import
Visualization
Research
Analysis
Reporting
• Workflow – Prepare & analyze data
Agenda
3

4. Saves time –
One click...analysis
Saves money –
Two clicks...for
complex analysis
structures
Creates efficiency -
Three clicks...for
template creation
InfoZoom Benefits
4

5. Key features of InfoZoom

6. 6
The following file types can be imported in InfoZoom:
• Text files (CSV, TXT)
• Excel files
• Access databases
• ODBC data sources
Using the “Selection Wizard”
to select the file type.
Import

7. 7
Table Display: Excel table rotated through 90°
Visualization

8. 8
There are three different data views in InfoZoom:
• Table
• Compressed
• Overview
Visualization

9. 9
Value lists
• Dynamic overview of attribute values
• Information about frequencies/peaks
• Easy and dynamic sorting function
• Chart and report function
Data selection
• Zoom In: Selection of marked values
• Zoom Out: Cancel selections
• Exclude: Exclude marked value
• Reset: Cancel all selections
Research

10. 10
Format
• Determination of data format
Templates
• Useful for similar structured data
• Raw data are directly grouped in headers
• Predefined formulas and cubes
• Effect: files always apply to a standard format
Files merging
Analysis
Update Append Join Link

11. 11
Attribute types
• Simple attribute
• Link
• Summary
• Formula
• Classification
• Case Differentiation
• Analysis Group
Queries
• Records and saves navigation steps
• Perform steps “at the touch of a button”
• Possible to export and import queries
Analysis

12. 12
The following report options are available in InfoZoom:
Reporting
Internal
report and chart
component
Add-ins (OBA) in
Excel and Word

13. 13
Prepare & analyze data
Use the 3 views to get an
overview of the data
Group attributes to structure
your table / use templates
If necessary, cleanse the data
by using queries
Determine your own metrics and create
formula attributes/cubes
Create new attributes to flag your
results and findings
Load data into InfoZoom
Workflow

14. In case you would like to experience InfoZoom in a more practical
way, we could offer you an online hands on lab workshop
consisting of:
• General introduction
• Basics of data evaluation
• Data import, visualization, research
• Basics of reporting options (charts and report tables)
• Attributes and multidimensional analysis
You will get a detailed introduction to the basic functions of InfoZoom
and hence solutions for your daily tasks.
Hands-on Workshop
14

15. corma GmbH
Heinz-Nixdorf-Straße 22 41179
Mönchengladbach
Tel. +49 (2161) 277 85 – 0
infozoom@corma.de
www.corma.de