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Many voices, one stream     Negotiating                    Multiple ID            ENTITIES               on the Social    ...
We are actors presenting acharacter to an   audience        - Erwin Goffman
How are we supposed to know    who we will be performing for?        ?              ?             ??           ?     ?    ...
In Goffman’s terms, we can now perform different plays to          different audiences at the same time.
Are we performing for a human audience    or for an audience of search engines?
Our onlineidentities arefragmented
Our onlineidentities arefragmented
What if an audiencecould piece all the fragments back   together?
What if an audiencecould piece all the fragments back   together?
Google Portrait   of Marc L.
We see identity fragmentsEngines see identity aggregates                        - MIT, Personas Project
We see identity fragmentsEngines see identity aggregates                        - MIT, Personas Project
PersonalRANDING& strategic self-presen                       tation
PersonalRANDING& strategic self-presen                       tation
Personal Brand
Being too concerned withbranding restricts the selfJobs refused to be branded.He was not Apple. He wasnot Next, or Pixar. ...
The problem is that we thinkof a brand in the classical wayof thinking of the cosmos:it’s either this or that. It can’tbe ...
We used to think of a particle the same way: it is either here orthere. It can’t be both places at once. It can only have ...
According to the Heisenbergprinciple, once we observethe particle and try tomeasure it, we disturb theway it behaves. This...
The Internet literally chops ouridentities into packets and hurlsus piecemeal around the globe.Our digital identities, red...
Crab Nebula              Maybe the idea of the multiverse with its              multiplicity of possible universes could  ...
Crab Nebula                                Maybe the idea of the multiverse with its                                multip...
CREDITSCorinne Weisgerber, Ph.D.Associate Prof. of Communication     St. Edward’s University       Twitter: @corinnew
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According to the Heisenbergprinciple, once we Negotiating multiple identities on the social web

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According to the Heisenbergprinciple, once we observethe particle and try tomeasure it, we disturb theway it behaves. This in turnchanges what we see.Maybe that’s the problemwith online identity. If youlook in one place you see oneaspect of a person’s identity. Ifyou look in another place youfind another aspect. Whatyou’re looking for, whereyou’re looking for it and theinstruments you use to do sowill determine what you see.

Publicada em: Tecnologia, Negócios
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