The document discusses developing a niche portable law practice. It recommends that lawyers narrow their focus by discovering a niche practice area based on their passions, strengths and a growing industry. It also emphasizes creating a detailed plan with goals and actions for business development, learning, and relationship building using both traditional and online marketing strategies. Developing expertise in the niche industry and regularly providing valuable online content can help raise a lawyer's visibility and credibility after establishing their niche practice.
33. 33
• Learn How to____
• Read ___
• Speak at ____
• Contact ___
• Meet with ____ contacts
• Write ___ articles and get them published
Detailed Action Goals
34. 500 Hours to Invest
100 Administrative
__ Business Development
__ Your Development
Planning
34
37. Prioritization Matrix
High Return / Low Investment
Do first and do often
High Return / High Investment
Break down into smaller pieces
Low Return / Low Investment
Do when you have time
Low Return / High Investment
Say NO graciously!
65. 65
Examples
Larry gained significant hands-on experience in
heavy construction before attending law school. He
grew up in a family-owned general contracting
company ..., worked as an estimator and project
manager in heavy construction industry for eight
years.