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2016 business planning

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2016 business planning

  1. 1. 1 Cordell M. Parvin
 http://www.cordellparvin.com Developing an Effective Business 2016 Plan
  2. 2. 2 One Big Question
  3. 3. 3 Tags: Careers, Work/Life 1 Readers Recommended this Article Article location:http://www.fastcompany.com/magazine/94/open_change-or-die.html December 19, 2007 Change or Die By Alan Deutschman What if you were given that choice? For real. What if it weren't just the hyperbolic rhetoric that conflates corporate performance with life and death? Not the overblown exhortations of a rabid boss, or a slick motivational speaker, or a self-dramatizing CEO. We're talking actual life or death now. Your own life or death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? If you didn't, your time would end soon -- a lot sooner than it had to. Could you change when change really mattered? When it mattered most? Yes, you say? Try again. Yes? You're probably deluding yourself. You wouldn't change. Don't believe it? You want odds? Here are the odds, the scientifically studied odds: nine to one. That's nine to one against you. How do you like those odds? This revelation unnerved many people in the audience last November at IBM's "Global Innovation Outlook" conference. The company's top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. They started with the crisis in health care, an industry that consumes an astonishing $1.8 trillion a year in the United States alone, or 15% of gross domestic product. A dream team of experts took the stage, and you might have expected them to proclaim that breathtaking advances in science and technology -- mapping the human genome and all that -- held the long-awaited answers. That's not what they said. They said that the root cause of the health crisis hasn't changed for decades, and the medical establishment still couldn't figure out what to do Change or Die What if you were given that choice?
  4. 4. 4 about it. Dr. Raphael "Ray" Levey, founder of the Global Medical Forum, an annual summit meeting of leaders from every constituency in the health system, told the audience, "A relatively small percentage of the population consumes the vast majority of the health-care budget for diseases that are very well known and by and large behavioral." That is, they're sick because of how they choose to live their lives, not because of environmental or genetic factors beyond their control. Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues." Levey didn't bother to name them, but you don't need an MD to guess what he was talking about: too much smoking, drinking, eating, and stress, and not enough exercise. Then the knockout blow was delivered by Dr. Edward Miller, the dean of the medical school and CEO of the hospital at Johns Hopkins University. He turned the discussion to patients whose heart disease is so severe that they undergo bypass surgery, a traumatic and expensive procedure that can cost more than $100,000 if complications arise. About 600,000 people have bypasses every year in the United States, and 1.3 million heart patients have angioplasties -- all at a total cost of around $30 billion. The procedures temporarily relieve chest pains but rarely prevent heart attacks or prolong lives. Around half of the time, the bypass grafts clog up in a few years; the angioplasties, in a few months. The causes of this so-called restenosis are complex. It's sometimes a reaction to the trauma of the surgery itself. But many patients could avoid the return of pain and the need to repeat the surgery -- not to mention arrest the course of their disease before it kills them -- by switching to healthier lifestyles. Yet very few do. "If you look at people after coronary-artery bypass grafting two years later, 90% of them have not changed their lifestyle," Miller said. "And that's been studied over and over and over again. And so we're missing some link in there. Even though they know they have a very bad disease and they know they should change their lifestyle, for whatever reason, they can't." Changing the behavior of people isn't just the biggest challenge in health care. It's the most important challenge for businesses trying to compete in a turbulent world, says John Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: "The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people." Those people may be called upon to respond to profound upheavals in marketplace dynamics -- the rise of a new global competitor, say, or a shift from a regulated to a deregulated environment -- or to a corporate reorganization, merger, or entry into a new business. And as individuals, we may want to change our own styles of work -- how we mentor subordinates, for example, or how we react to criticism. Yet more often than not, we can't. CEOs are supposedly the prime change agents for their companies, but they're often as resistant to change as anyone -- and as prone to backsliding. The most notorious recent example is Michael Eisner. After he nearly died from heart problems, Eisner finally heeded his wife's plea and brought in a high-profile number-two exec, Michael Ovitz, to “If you look at people after coronary-artery bypass grafting two years later, 90% of them have not changed their lifestyle.”
  5. 5. 5 Successful People Think Optimistically and Plan Purposefully
  6. 6. 6 Successful People “The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.” Attitude
  7. 7. 7 Successful People Set stretch goals and adopt high standards for themselves.
  8. 8. 8 Successful People
  9. 9. 9 Successful Lawyers Take Responsibility for Their Career
  10. 10. 10 Successful Lawyers Use Their Time Wisely
  11. 11. 11 Successful Lawyers Know What They Want
  12. 12. 12 Successful Lawyers Work Each Day to Become Better
  13. 13. 13 Successful Lawyers Build Their Profile
  14. 14. 14 Successful Lawyers Get Comfortable Outside Comfort Zone
  15. 15. 15 Successful Lawyers Spend Quality Time with Their Family
  16. 16. 16 Why Have a Plan?
  17. 17. 17 Big Rocks Why Have a Plan?
  18. 18. 18 Most Important Resources Energy Time Why Have a Plan?
  19. 19. 19 You Will Be More Successful Why Have a Plan?
  20. 20. 20 You Will Make Better Choices Why Have a Plan?
  21. 21. 21 Energizing 2016 Plan
  22. 22. 22 What 2016 Plan Goals 90 Days Why Important How Next Week
  23. 23. 23 NeedPassion Talent Major Definite Purpose Energizing 2016 Plan
  24. 24. 24 Planning for Young Lawyers Start with Focus on Long-Term 2021 2016
  25. 25. 25 Begin With What January 2021
  26. 26. Identify the truly ambitious goal you want to achieve in 5 years 26 Exercise 1
  27. 27. 27 What - Example, Alison Rowe Alison Rowe
  28. 28. 28 What - Example, Travis Crabtree
  29. 29. 29 What - Example, Cordell
  30. 30. 30 Before You Start Planning
  31. 31. 31 Identify Your Strengths Before You Start Planning
  32. 32. Define Your Target Market 32 Before You Start Planning
  33. 33. Decide What You Want Target Market to Hire You to Do? 33 Before You Start Planning
  34. 34. Become Visible and Credible by Adding Value 34 Before You Start Planning
  35. 35. What Are Target Market Organizations 35 How - Step 1
  36. 36. Identify Your Target Market’s Problems, Opportunities and Changes 36 Before You Start Planning
  37. 37. What Creative Solutions Can You Provide to Your Target Market 37 Before You Start Planning
  38. 38. 38 Create a Plan with Goals
  39. 39. Set the Most Effective Goals 39 Create a Plan with Goals
  40. 40. 40 Create a Plan with Goals Goals Hours Activities Goals Hours TopDown BottomUp
  41. 41. 41 Goals Hours Activities Create a Plan with Goals Top Down
  42. 42. 42 • Promotion • Earn $_____ • _____ New Clients/ Customers • Expand Relationship with _____ Client/ Customers Motivating Performance Goals
  43. 43. 43 • Learn How to____ • Read ___ • Speak at ____ • Contact ___ • Meet with ____ contacts • Write ___ articles and get them published Detailed Action Goals
  44. 44. 44 Rank Your ActionGoals 1. 2. 3. 4. 5.
  45. 45. 45 Goals Hours Activities How - Step 2 Bottom Up
  46. 46. 46 Substantive Learning Industry and Business Knowledge People Skills Your Development Create a Plan with Goals
  47. 47. Industry / Business Education Create a Plan with Goals
  48. 48. 48 Reputation / Profile Relationship Building Create a Plan with Goals
  49. 49. Profile Building Create a Plan with Goals
  50. 50. Profile Building Create a Plan with Goals
  51. 51. 51 Profile Building: Industry Client Development
  52. 52. 52 Profile Building WRITING
  53. 53. 53 Profile Building SPEAKING
  54. 54. Relationship Building
  55. 55. 55 Exercise 2 Establish Your Goals
  56. 56. Prioritization Matrix High Return / Low Investment Do first and do often High Return / High Investment Break down into smaller pieces Low Return / Low Investment Do when you have time Low Return / High Investment Say NO graciously!
  57. 57. 57 Exercise 3 Develop Your Action Steps Determine Investment and Return for Each Goal
  58. 58. 58 Exercise 4 Determine Time for Each Plan Item
  59. 59. 59 90-Day Action Plan Value in Creating
  60. 60. 60 90-Day Plan(Actions) List Actions for Next 90 Days
  61. 61. 61 Exercise 5 Create 90 Day or Monthly Action Plan
  62. 62. 62 Plan Each Week What? How Long? When?
  63. 63. 63 Plan Each Week if X then Y
  64. 64. 64 Sleep Development Free Work How you spend your development time will determine the quality of your career How you spend your free time determines the quality of your life How You Spend Your Time Weekly Plan Each Week
  65. 65. 65 Exercise 6 Create Weekly Action Items
  66. 66. 66 Accountability Make Yourself Accountable
  67. 67. 67 Partner for Accountability Accountability
  68. 68. 68 Accountability Keep Journal
  69. 69. 69 Planning OTHER
  70. 70. 70 Best Day and Best Time of Day
  71. 71. 71 Full Attention in Segments
  72. 72. 72 List Dead Time Activities
  73. 73. 73 Repurpose Content
  74. 74. 74 Your Next Steps What Are you Going to Do Now?
  75. 75. 75 Your Next Steps How Will You Stay on Track?
  76. 76. 76 Success and satisfaction does not come from focusing on success, happiness or money. Instead it comes from focusing on your passion, developing your talent and identifying the needs and wants of those you want to serve. - Cordell M. Parvin
  77. 77. 77 Cordell M. Parvin
 http://www.cordellparvin.com Developing an Effective Business Plan for Career Success