Mrs Mags Bradbury, Co-operative Group, at the International Co-operative Alliance Global Conference in Cape Town, November 2013.

1. Diet & Health

2. Introduction
•Background
•Labelling
•Products
•Communication
•Incentives and Engagement

3. Food Security
“When all people, at all times have
physical and economic access to
sufficient safe and nutritious food to
meet their dietary needs and food
preferences for an active healthy life”
- UN Food and Agriculture Organisation

4. Drivers for Change
Balancing future demand
and supply sustainably –
to ensure that food
supplies are affordable
Maintaining biodiversity
and ecosystem services
while feeding the world.
Managing the
contribution of the food
system to the mitigation
of climate change
Food
Security
Ensuring that there is
adequate stability in food
supplies – and protecting
the most vulnerable from
the volatility that does
occur.
Achieving global access to
food and ending hunger,
but recognising producing
enough food in the world
so that everyone can
potentially be fed is not
the same thing as
ensuring food security for
all.
Foresight Report 2011 - The Future of Food and Farming: Challenges and choices for global sustainability

5. To Achieve Food Security
We must move towards a healthy, sustainable
diet:
“A sustainable diet is one that optimises
environmental impact, supports a resilient and
progressive farming and food industry and
ensures that foods available are acceptable to
consumers while enabling them to meet their
nutritional requirements without compromising
the ability of future generations to meet theirs.”
IGD Sustainable Diets Working Group

6. Co-operative Health Ambition
“ As the largest convenience retailer in
the UK with stores at the heart of the
communities in which we trade, we are
determined to play our part in tackling
obesity by helping our customers make
healthier and more informed lifestyle
choices for themselves and their
families”

7. The Scale of the problem
By 2050 60% of
men and 50% of
Women will be
clinically obese
25% of children
could be obese
by 2050
More than a
quarter of adults
already obese
More than a
quarter of the
Total cost of
Obesity may fall
On employers
First
generation
to die before
their parents
The overall cost
to society of
treatment will be
£50 billion
in 2050
In two decades
levels of obesity
have grown from
one in seven
adults to one in
four
APPETITE FOR CHANGE? NUTRITION AND THE NATIONS OBESITY CRISIS – KANTAR SEPT 2013
SOURCE: HEALTH SURVEY FOR ENGLAND
Strong correlation
exists between
deprivation and
Obesity in
children
Brings significant
health risks e.g.
Diabetes, High
Blood Pressure,
Heart Attack

8. Importance of Healthy Food

9. Food Ethical Policy
In 2008 we launched
our Food Ethical Policy
Based on results of
worlds largest poll on
ethics.
Over 100,000 of our
customers/members
responded to the poll

10. Food Ethical Policy
Food quality, diet and health
Consumers should have access to high quality food that
is produced and offered in a way that they can trust. We
committed to:
• continue to be the UK‟s leading retailer in the removal
of substances of concern, particularly additives and
pesticides (98%)
• ensure that our food range includes an increasing
proportion of healthy offerings (98%)
• continue to ensure that own-brand products carry clear
and honest labelling (99%)
• continue to support the development of progressive
standards, e.g. traffic light labelling, Fairtrade, Humane
Cosmetics Standard, and Freedom Food (97%)

11. Ethical Operating Plan
Ground breaking Ethical Operating Plan launched in 2011
The Co-operative Food‟s diet and health strategy is a major area in the
„Responsible Retailing‟ section in the Ethical Operating Plan.
We committed have to:
.
Continuing to target salt, saturated fat and sugar reduction in key
products.
Ensuring a minimum of 30% of food promotions will be for healthy
offerings.
Ensuring the nutritional content of our Simply Value products are at
least as good as standard equivalent lines,
Ensuring our Good Life products are no more expensive than their
standard equivalent
Ensuring least 30% of own-brand food products that carry multiple
traffic light labelling will be healthy
We will encourage members to increase their consumption of fruit
and vegetables through targeted incentives such as money off
coupons.

12. Public Health Responsibility Deal (PHRD)
Co-operative Group signed up to the PHRD at its
launch in 2011
“Public health is everyone’s responsibility and
there is a role for all of us, working in partnership,
to tackle these challenges.”
Andrew Lansley CBE MP, Secretary of State for Health, March 2011
•A new way of working
•Voluntary approach rather than legislation
•Recognition of industry achievements
•Increased pace of change – „further, faster‟ than
previous approaches

13. PHRD core commitments:
• We recognise that we have a vital role to play in
improving people‟s health
• We will encourage and enable people to adopt
a healthier diet
• We will foster a culture of responsible drinking,
which will help people to drink within guidelines
• We will encourage and assist people to become
more physically active
• We will actively support our workforce to lead
healthier lives

14. PHRD Food Pledges
• Out of Home Calorie Labelling
• Salt Reduction
• Non use of Artificial Trans Fat
• Calorie Reduction
• Fruit and vegetables – increase
consumption
• Front of Pack Nutrition Labelling

15. Front of Pack Labelling
1995 - First retailer to commit to front of pack nutrition labelling
2006 - Adopted FSA traffic light scheme on pack
2010 - Implemented new FSA “hybrid scheme”
2013 - Rolled out new look hybrid traffic light as part of the
Department of
Health's front of pack nutrition scheme
15

16. Green Dot Campaign
Green dot on packaging to highlight
the healthier choice
Nutrition messages in green dot
based on approved nutrition claims
and supporting Department of Health
strategic objectives
No red Traffic light
Used across all tiers of products value, standard and premium

17. Good life
All products in The Co-operative
Good Life Range comply with strict
nutritional criteria and either:
Contain 3% or less fat, and are
calorie and salt controlled
or
They have at least 50% less fat, salt
or sugar than standard products.
or
Positive nutritional qualities such as
containing one or more „5 a day‟
portions or high fibre

18. Free
From
Aim to offer key alternatives for
those with intolerances - bread,
cereal, pasta and biscuits
Wholefoods
• Natural, wholesome foods - dried
fruit, nuts, seeds, beans, cereals
and grains
• Minimal added ingredients - no
added salt, sugar, artificial flavours
or colours
• All carry a nutrition claim in a green
dot

19. Communication
In-store till screen
In- store radio
Websites
Staff magazines
Customer magazines
Leaflets

20. Incentives
Motivate positive behavior change through:
Affordable prices
Value deals & ongoing promotions
Money off coupons
Great healthy, easy to make recipes
Lifestyle hints and tips

21. Inspiring Young People to make Healthy
Options
Farm to Fork
The Co-operative‟s From Farm
to Fork programme
commissioned to better
understand the impact and
benefits the programme can and
does have:
63% of children say they would
try more fruit and beg after a
visit
However - 21% of children's first
guess of where potatoes come
from was trees!

22. Co-operative Academies – promoting Healthy
lifestyles

23. Any questions?