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"Small is the new big" - Greg Furman - LMC

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As our history shows, we like to stay ahead of the game – and keep innovating. So we’ve decided to set a new trend for the industry: small is the new big.

It’s not that we don’t want to grow our network further – we do – it’s just that we want to create smaller, more intimate events. We’re organising 49 events a year – only in New York. We have 4 events which are the glue that binds The Luxury Marketing Council together.

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"Small is the new big" - Greg Furman - LMC

  1. 1. “Small is the new big” – Greg Furman What’s on the horizon for The Luxury Marketing Council? As our history shows, we like to stay ahead of the game – and keep innovating. So we’ve decided to set a new trend for the industry: small is the new big. It’s not that we don’t want to grow our network further – we do – it’s just that we want to create smaller, more intimate events. We’re organising 49 events a year – only in New York. We have 4 events which are the glue that binds The Luxury Marketing Council together. 1. The Inner Circle CEOs’ Salon Luncheon is a two-hour event with around 20 people – mainly CEOs – in which we listen to a high-end speaker, share knowledge and have an intimate discussion. 2. The Influencer Round Table is also two hours but with 12 CEOs. Before the meeting, everyone will know who’s attending. The idea is that each CEO gets to say what they came for and what they want to get out of the meeting, but also brings something to the table. 3. Then there are Think Tanks which is when a brand has an issue they need help resolving. We bring together around 30 CMOs from our network and place them in a room for two hours to discuss the issue, which is all smartly moderated. 4. And finally, there’s Luxury Limitless, a new virtual network between members of The Council – providing the best prices and best intelligence on trends.

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