1.
NEW AGE LINK BUILDING WITH
PRESENTATIONS & IMAGES
By-
Kshitija Chavan
Asst. Project Manager
Search Engine Optimization

2.
TRADITIONAL LINK BUILDING
Blogs Directory
Press Release Articles
Forums Blog Commenting
What more? What’s New?

3.
POWER POINT PRESENTATIONS
 Effective and concise content
 Hold users attention
 No lengthy and boring text
 Provision to add images and graphical
data

4.
PRESENTATION PLATFORMS
1. Slide Share
 World’s largest community for sharing ppts with 60
million monthly visitors
 Great source of inspiration to create ppts for your
own business
 Grow your professional network (get in contact with
similar people)
 Get a chance for content to go viral (get shared on
blogs, twitter, FB)

5.
TIPS FOR OPTIMIZING WITH SLIDE SHARE
(BASIC)
 Provides link back from the account page
 Add location, business type
 Keyword in title
 Summary 3000 characters allowed
 Keywords in Tags
 Speaker notes
 Helps you create a professional profile
 Also allows link to social media platforms

6.
ADVANCED
 Insert youtube videos within ppts
 SS also supports documents, PDFs and videos
 Embed slideshare widgets on your site

7.
ADVANTAGES
 In 2011 SlideShare had a major makeover wherein
they ditched Adobe Flash Player and rebuilt the
entire site on HTML 5
 Spiders can read all text within slides
 SlideShare is viewable on every kind of mobile
device, from iPads to iPhones to Android devices
and beyond
 Website is now loads 30% faster

8.
SOME RESULTS
 Gauge the popularity with number of views
 No. of Tweets and +1s

9.
IMPROVEMENT KEYWORDS
Keywords 4/11/12 11/11/11
trade show promotional items 5 9
customized promotional products 6 10
custom promotional products 8 12
promotional clothing 9 10

10.
OTHER PLATFORMS
 scribd.com
 slideboom.com
 authorstream.com
 myplick.com
 powershow.com
 slideserve.com
 calameo.com
 All these sites provide back links and are crawlable

11.
IMAGE SHARING: FLICKR
 Online photo sharing and management application

12.
HOW TO USE IT FOR SEO?
 Sign up and create a profile page for your brand
 Get a link back to your homepage
 Add tags to each of your image
 Add descriptions with links embedded in them
 Join related groups and connect with people from
the same industry

13.
THANK YOU