16. Next day delivery, Free trial, Extras, "This offer expires today”…
OFFER AN INCENTIVE TO GET THAT CONVERSION !
17. The fear to see the item you want sold out is a real stimulate
TRIGGER THE LOSS AVERSION BIAS
18. STAND OUT FROM YOUR COMPETITORS !
Travellers, for example, are visiting an average of 38 different
websites before booking
19. SUM UP
3- Tell immediately your visitor what to do
1- Don’t forget to give a familiar landmark
2- Expose simple
arguments to convince in
few seconds
4- Be persuasive
21. I am here !
marcello@convertize.com
To go further…
If you want to know more about
behavioural psychology studies, Google
Scholar is very useful
and if you need help…