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TOP CONVERSION
IN 4 QUESTIONS
Here are 4 key questions that
will help you fix 80% of your
conversion issues
Before rebuilding your whole website …
WHERE AM I ?
#1
AN IMMEDIATE LANDMARK
The name and the logo of your brand have to be easy to
identify
Give
TRIGGER A SENSE OF FAMILIARITY
The “mere exposure effect” brings a positive reaction
WHY AM I HERE ?
#2
8 SECONDS TO CONVINCE
It's the time you have to remind your customers why they
are on your page and convince them to stay
The average attention
span of users online is
less than the one of a
goldfish…
So
KEEP IT
SIMPLE !
• Expose your
advantages in
3 points
• No more !!!
BEWARE OF "THE CURSE OF KNOWLEDGE"
The more you know, the harder it is to think like someone that
doesn't know what you're talking about
Use verbs that inspire actions
WHAT SHOULD I DO ?
#3
Reduce the time users spend thinking
BE DIRECT ABOUT
WHAT YOU WANT YOUR
CUSTOMERS TO DO
WHY SHOULD I DO IT ?
#4
Next day delivery, Free trial, Extras, "This offer expires today”…
OFFER AN INCENTIVE TO GET THAT CONVERSION !
The fear to see the item you want sold out is a real stimulate
TRIGGER THE LOSS AVERSION BIAS
STAND OUT FROM YOUR COMPETITORS !
Travellers, for example, are visiting an average of 38 different
websites before booking
SUM UP
3- Tell immediately your visitor what to do
1- Don’t forget to give a familiar landmark
2- Expose simple
arguments to convince in
few seconds
4- Be persuasive
A BETTER CONVERSION !
Using these 4 easy tips
you will obtain quickly
I am here !
marcello@convertize.com
To go further…
If you want to know more about
behavioural psychology studies, Google
Scholar is very useful
and if you need help…

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Top Conversion In 4 Questions

  • 2. Here are 4 key questions that will help you fix 80% of your conversion issues Before rebuilding your whole website …
  • 3. WHERE AM I ? #1
  • 4. AN IMMEDIATE LANDMARK The name and the logo of your brand have to be easy to identify Give
  • 5. TRIGGER A SENSE OF FAMILIARITY The “mere exposure effect” brings a positive reaction
  • 6. WHY AM I HERE ? #2
  • 7. 8 SECONDS TO CONVINCE It's the time you have to remind your customers why they are on your page and convince them to stay
  • 8. The average attention span of users online is less than the one of a goldfish… So
  • 10. • Expose your advantages in 3 points • No more !!!
  • 11. BEWARE OF "THE CURSE OF KNOWLEDGE" The more you know, the harder it is to think like someone that doesn't know what you're talking about
  • 12. Use verbs that inspire actions
  • 13. WHAT SHOULD I DO ? #3
  • 14. Reduce the time users spend thinking BE DIRECT ABOUT WHAT YOU WANT YOUR CUSTOMERS TO DO
  • 15. WHY SHOULD I DO IT ? #4
  • 16. Next day delivery, Free trial, Extras, "This offer expires today”… OFFER AN INCENTIVE TO GET THAT CONVERSION !
  • 17. The fear to see the item you want sold out is a real stimulate TRIGGER THE LOSS AVERSION BIAS
  • 18. STAND OUT FROM YOUR COMPETITORS ! Travellers, for example, are visiting an average of 38 different websites before booking
  • 19. SUM UP 3- Tell immediately your visitor what to do 1- Don’t forget to give a familiar landmark 2- Expose simple arguments to convince in few seconds 4- Be persuasive
  • 20. A BETTER CONVERSION ! Using these 4 easy tips you will obtain quickly
  • 21. I am here ! marcello@convertize.com To go further… If you want to know more about behavioural psychology studies, Google Scholar is very useful and if you need help…