LinkedIn lead generation, intelligent prospecting, thought leadership and community development programs for B2B companies.

1. MANAGED
LINKEDIN
SERVICES
How
to
use
the
world’s
largest
B2B
network
for
lead
generation
and
prospecting
February
24,
2014

2. | 2
The vendor’s
dilemma
The
way
buyers
buy
has
changed
dramatically.
Every company that sells high ticket,
complex products knows it.
Buyers self-educate, postponing the
moment they engage with a sales
person as long as possible.
It’s increasingly difficult to get to the
table using conventional tactics.
Sales
&
marketing
need
a
new
approach.
Research
Define
needs
Assess
Options
Make
decision
Today’s B2B buyers are well over half way through the buying process before contacting a sales person.

3. | 3
Social media
changes the game
plan.
You
can
get
into
the
conversation
earlier.

4. | 4
And LinkedIn is the
place to be.
It’s
where
your
buyers
are.

5. | 5
What gets in the
way?
LinkedIn is perhaps the most powerful lead
generation and prospecting channel to present
itself in many years. It has its own set of rules,
and questions often cause paralysis.
It’s hard to know how to jump in and drive
maximum results from a network of 300 million
members and 2 million groups. Especially one
that is changing constantly and what works today
may not work tomorrow.
But, if you’re not on LinkedIn you’re not likely to
be in the conversation.
.
Massive and
Complex
Time
Consuming
LinkedIn Challenges
Largely
Misunderstood
& Often Abused
Challenging to
Track

6. | 6
How to get on the
fast track.
To
achieve
quantifiable
sales
and
marketing
results,
every
B2B
LinkedIn
program
needs
someone
to:
• Find qualified prospects for you
• Build relevant networks
• Tell you which groups to join
• Determine what content you need
• Monitor groups & let you know when to comment
• Create discussions on your behalf
• Develop & manage a custom group for you
• Provide B2B marketing and LinkedIn expertise
• Nurture your prospects toward a sales call
• Track actions, determine which efforts are working best and fine-tune the
program.

7. | 7
Introducing: Managed
LinkedIn
Services
Strategy is the biggest difference
between a company that merely
dabbles on LinkedIn and one that is
wildly successful. The Conversion
Company can develop yours for you.
No time to take care of those time-consuming
daily activities that
keep your LinkedIn program
running? Let The Conversion
Company do it all for you.
Buyers on LinkedIn are willing to
connect with your sales team – if you
have the right approach. We help our
clients connect, engage and develop
their wish list of prospects.

8. | 8
Elements of a
LinkedIn marketing
and sales program
Individual
Outreach
Group
Participation
Community
Development Intelligent
Prospecting
High Value Content
LinkedIn Sales and Marketing programs from
The Conversion Company incorporate:
* One-to-one outreach to connect, engage and
grow individual networks, which collectively cast
a vast net for the company.
* Individual participation in a host of existing
LinkedIn groups to raise visibility and influence.
* Development of a unique, private community
that serves as a hub to help prospects self-educate
as well as a warm incubator for
nurturing leads.
* Intelligent prospecting to locate and develop
key prospects.
All of our LinkedIn programs are based on a
solid foundation of your high quality content.

9. | 9
We do it all for you

10. | 10
Sample results Custom
group
attracts
hundreds
of
high-­‐level
execs
from
global
organizations
Military software vendor was unknown in the private sector. Sales team was
finding it impossible to get to targeted execs. We’ve created a group that
grew from zero to 300 members in four months. Group continues to
grow and boasts members from companies such as Pfizer, Nestle, Proctor
& Gamble, IBM, Oracle, Chevron, Levi Strauss, General Motors …..
3620%
increase
in
LinkedIn
traffic
in
just
six
weeks
LinkedIn traffic to this HR software company’s website increased 20%
within the first week of implementing our program and reached a 3620%
increase 5 weeks later – with no advertising.
LinkedIn
program
delivered
highest
number
of
qualified
leads
Global AV integrator conducted a 4-month lead generation program using
LinkedIn, email, pay-per-click advertising, online media and telemarketing.
Our LinkedIn program delivered more qualified new customer leads
(buyers with interest and budget) than all the other channels
combined.
Profile
makeover
increases
profile
viewing
by
375%
Daily profile views jumped nearly 400% when we published a new version
of this marketing executive’s LinkedIn profile. When we turn a resume-based
profile into a sales and marketing tool, profile owners suddenly
become easier to find and more interesting to view.

11. | 11
Who are we? We are passionate marketers focused on harnessing the power of the
LinkedIn network to generate leads, develop prospects and establish thought
leadership positions for our clients. We’ve been doing it since 2011 – using our
proven process to produce amazing results.
The
Conversion
Company
Partners
Liz
Lawson,
Partner
Expertise:
Technology
Sales
&
Marketing
Channel
Development
Program
Management
Susan
Tatum,
Partner
Expertise:
LinkedIn
Marketing
&
Prospecting
B2B
Lead
Generation
Content
Marketing

12. | 12
How to contact us
By
phone:
+1
919-­‐246-­‐9936
By
email:
info@theconversioncompany.com
By
mail:
6300
Creedmoor
Rd,
Suite
170
#193
Raleigh,
NC
27612
USA
Or
visit
our
website:
theconversioncompany.com