Too many brands produce content that doesn't deliver the stories that audiences crave. But GE isn't one of those brands. GE Reports, GE's award-winning news hub, reaches a huge, devoted audience and regularly goes viral on Reddit and tech blogs. Here, you'll learn: —Why most brand content is failing —The secrets to creating great original content that people actually want to watch and read —How top brands like Marriott, GE, and Coca-Cola create a culture of content within their organizations —How GE became a content marketing powerhouse, and how it's planning for the future