If you want to get more followers and clicks on Twitter, we’ve got a workflow that will help to do just that Follow these easy steps to get the essence of your blog post and convert it into Facebook/Twitter/other social media images. This presentation is based on this Contellio blog post: http://contellio.com/blog/write-and-design-twitter-facebook-micro-content/ There's also infographic version: http://www.slideshare.net/contellio/our-microcontentworkflowinfographic And YouTube animation: https://www.youtube.com/watch?v=J6UNbY__0nE Find out more about Contellio at http://contellio.com where we repurpose existing content into new, exciting formats. Contact us at hi@contellio.com

1. OUR
CONTENT
WORKFLOW
MICRO
Put together by content repurposing experts from Contellio
Write Awesome Twitter and Facebook
Posts With This Guide

2. Put together by content repurposing experts from Contellio
Here’s our simple workflow
to create the most effective social
media images for your posts.

3. Put together by content repurposing experts from Contellio
Read your blog post out loud
and write down all sentences that define it.
1

4. Put together by content repurposing experts from Contellio
Choose 3-4 sentences that you think
catch the most attention.
2

5. Put together by content repurposing experts from Contellio
Prepare a series of 1024x512 images
with the sentences you chose.
3

6. Put together by content repurposing experts from Contellio
4
If you don’t know how to design these word bite
images go to Twitter, open any relevant hashtag,
and scroll through the list of tweets fairly quickly.

7. Put together by content repurposing experts from Contellio
5
Research hashtags relevant
to your content.
CONTENTMARKETING
SEO
SMM
CONTENT
GROWHACKING
BUSINESS
SOCIALMEDIA

8. Put together by content repurposing experts from Contellio
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For every image you have,
prepare 3 different Tweets
Sample
After every storm…
Sample
… always comes…
Sample
… a rainbow.

9. Put together by content repurposing experts from Contellio
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If you mention someone in the post (or even better
quote them), be sure to put that quote on the image
and use it as well.
Are you sure @Sample?

10. Put together by content repurposing experts from Contellio
8
Attach UTM tags to your links so you
know which image people clicked.
C L I C K H E R E

11. Put together by content repurposing experts from Contellio
P U B L I S H
9
Now with everything ready – images,
blog posts – it’s time to post your Tweets.

12. Put together by content repurposing experts from Contellio
987654321
The whole point of having so many images
and correlating Tweets is to be ableto spread
them through time.

13. –Janek Jabłonka
This presentation is brought to you by repurposing experts from Contellio.Contellio
Contellio
facebook.com/contellio www.contellio.com@contellio
Don’t know what repurposing is?
It’s transforming your existing content into new, exciting
formats. Just like this post become this presentation.