As complicated as it may seem, incorporating Google Analytics into your website is the easy part. The hard part is synthesizing that data in a way that helps you to better understand how visitors are using your site and how to use that information to create stronger campaigns and more content that is relevant to your visitors. Google Analytics can help you do just that.

1. 1. Use Universal Analytics
2. Block internal traffic
3. Cross-link your different domains
4. Enable Demographics and Interest Reports
5. Enable In-Page analytics
6. Enable Site Search
7. Link your Webmaster Tools account
8. Use pre-made dashboards
9. Create goals and assign dollar values
10. Track outbound links, video views and downloads as events
The easy way to learn who’s visiting your site, and what they’re looking for.
To get step by step instructions - Download The Google Analytics Setup Guide