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Master of Business Administration - MBA Semester 4
MB0052-Strategic Management and Business Policy
(Book ID: B1699)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10
marks 6 X 10=60.
Q1. Briefly discuss concept of strategy? Explain the various levels of strategy in an organization.
Meaning of strategy - 4
Levels - 6
Answer. Strategy ("art of troop leader; office of general, command, generalship") is a high level plan to
achieve one or more goals under conditions of uncertainty. In the sense of the "art of the general", which
included several subsets of skills including "tactics", siegecraft, logistics etc., the term came into use in the
6th century C.E. in East Roman terminology, and was translated into Western vernacular languages only in
Q2. How strategic planning and strategic management are interrelated to each other? Which comes
first?
Answer. Both strategic management and strategic planning terms mean the same. The difference is that
the latter one is more used in the business world while the former is used in the academic environment.
According to David, strategic planning is sometimes confused with strategy formulation, because strategic
plan is constructed in this stage.
Q3. What is a mission statement? Differentiate between a mission statement and a vision statement.
Mission Statement - 4
Differences - 6

2. Answer. A written declaration of an organization's core purpose and focus that normally remains
unchanged over time. Properly crafted mission statements
(1) Serve as filters to separate what is important from what is not,
Q4. What is SWOT analysis in terms of Internal & External Analysis? Explain SWOT analysis in the form
of a matrix?
Answer. SWOT analysis (alternatively SWOT matrix) is an acronym for strengths, weaknesses,
opportunities, and threats—and is a structured planning method that evaluates those four elements of a
project or business venture. A SWOT analysis can be carried out for a company, product, place, industry, or
person. It involves specifying the objective of the business venture or project and identifying the internal
and external factors that are favorable and unfavorable to achieve that objective. Some authors credit
Q5. Define corporate turnaround? Distinguish between surgical and nonsurgical turnaround. Explain
with some examples?
Corporate turnaround - 4
Surgical turnaround - 3
Non-surgical turnaround - 3
Answer. Turnaround management is a process dedicated to corporate renewal. It uses analysis and
planning to save troubled companies and returns them to solvency, and to identify the reasons for failing
performance in the market, and rectify them. Turnaround management involves management review, root
failure causes analysis, and SWOT analysis to determine why the company is failing. Once analysis is
completed, a long term strategic plan and restructuring plan are created. These plans may or may not
Q6. What are the major characteristics of an effective strategy evaluation system? Analyse these
characteristics.
Answer. A well-designed M&E system should describe in detail the following things:
1. Methodology or Processes for collecting and using data
2. Purpose/uses of the data collected
3. Type of data to be collected (both qualitative and quantitative)

3. Summer-2016
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