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iBeacons - micropositioning and context awareness

iBeacons open up new exciting opportunities to interact with your customers and your users, both in the consumer space as well as in the enterprise. Micropositioning outdoor as well as indoor with high precision that delivers context awareness without user interaction.

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iBeacons - micropositioning and context awareness

  1. 1. c.svensson@cgi.com, @connysvensson Conny Svensson Managing Architect and Strategist Mobility iBeacons - new opportunities
  2. 2. “We believe that mobility is a basic human right that can revolutionize processes and deliver exceptional user value in a new way that hasn’t been possible before”
  3. 3. Regular GPS positioning drawbacks — Battery usage, only outdoor, not precise
  4. 4. iBeacons are Bluetooth LE transmitters. They are pretty dumb and only emits a unique identification tag. They can be placed both indoor and outdoor. Distance up to 70m
  5. 5. Many vendors and form factors
  6. 6. Compatible devices will pick up the signal — Bluetooth must be enabled Three zones: Immediate, Near, Far
  7. 7. Grab your customers at the entrance — Greet them and give them a reason to come in
  8. 8. Mark strategic locations — Put a beacon where you want to interact with your customers or users
  9. 9. Mark strategic locations — Put a beacon where you want to interact with your customers or users
  10. 10. Mark strategic locations — Put a beacon where you want to interact with your customers or users
  11. 11. Mark strategic locations — Put a beacon where you want to interact with your customers or users
  12. 12. Mark strategic locations — Put a beacon where you want to interact with your customers or users
  13. 13. Context driven payments
  14. 14. Apple eats their own dogfood!
  15. 15. Macy’s help their customers in-stores with iBeacons
  16. 16. Major League Baseball uses this in 20 stadiums
  17. 17. “The total value of the global real-time mobile location-based advertising and marketing market will grow from € 1.2 billion in 2013 at an annual growth rate of 54% to € 10.7 billion in 2018. This will then correspond to 38.6% of all mobile advertising and marketing.” - Analyst firm Berg Insight
  18. 18. This is not an new opportunity to spam your customers with things they don’t want! There needs to be a clear user value!
  19. 19. CGI Mobility Framework Security&Policies LifecycleManagementLifecycleManagement Data & Service Layer Enterprise Service Bus / Gateway ERP Storage Cloud Innovation&Strategy User & Business Values User Experience Statistics & Analysis Business Case & Processes Mobile Solutions App & Web Development CGI IP Solutions Test Mobile Enterprise Application Platform Mobile Infrastructure Devices & Platforms Mobile Networks Mobile Device Management CGI IP Solutions
  20. 20. Company Enterprise Systems Immediate Near Far 0.5m 2m 50m BI Reports Beacons Beacon Platform
  21. 21. The user can move between the physical world and the digital world seamlessly
  22. 22. What could we measure in a place like this?
  23. 23. What could we measure in a place like this?
  24. 24. CGI Beacon Platform Micropositioning and context awareness c.svensson@cgi.com, @connysvensson

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