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Social Media   Empowering a Global Response International Disaster Conference and Expo New Orleans, LA  Jan, 2012 Connie White, PhD ITSFEM, LLC #IDCExpo Follow me @conniemwhite
What is Social Media?     What are Social Networks? Who is Sharing Information? What Kind of Information?
What makes SM so powerful?
The Past
 
Organize  Raise Money  Take Donations Supports Organizational Goals
Click ->  Hearing on CSPAN
 
 
Viral SM to SM
 
 
Standby Volunteer Task Force for Live Mapping 400 Volunteers 50 Countries
State Level  Emergency Management Agencies National Disaster Centers Hurricane, Earthquake, Weather Other Officials The White House, VP, DHS Army Corp of Engineers Use Social Media Strategically  -  Who does Fugate Follow? Following 88 but has ~20,000 Followers National Volunteer Organizations
Virgin Islands D.C. Is Fugate Following You? As of January 9, 2012 Yes
 
Pets and Disasters – The Past http://youtu.be/7KxFcmejy3s Independent Lens | MINE | Film Clip #1  http://youtu.be/7KxFcmejy3s
Social Media & Common Interests: Local Level
Joplin Animal Rescue Facebook Page
National Animal Rescue
Global
 
 
 
France   http://Skyrock.com
Spain   http://overblog.com
Spain  http://Tuenti.com
Germany  http:wer-kennt-wen.de
Italy  http://Virgilio.com
China  http://www.qq.com/
http://www.slideshare.net/web2asia/web2asia-online-social-networks-in-china-presentation
 
Social Media Sites in National Silos   Global Response Requires  Country to Country considerations? barriers?
The Great Eastern Japan Earthquake 東北地方太平洋沖地震
Prime Minister of Japan  (twitter acct @kantei_saigai)
Japan  http://FC2.com
Japan   http://mixi.com
 
Hashtags Used ,[object Object]
#tsunami and #prayforjapan,
Twitter users within the country  were using
#Jishin (for general earthquake info), #J_j_helpme (for rescue or aid),
#Hinan (for evacuation information),
#Anpi (for confirmation of safety of individuals and places), and
#311care (for medical information).
Crisis Mappers
“ W hat If Hurricane Katrina happened in 2012?”
How powerful can a single Tweet be? ,[object Object]
@bendroz = a person has been mentioned
# hashtags are directing/retrieving the information and creating a single place for information
Link to a YouTube Video
Keywords used to describe the content = Video I Capture
Hashtags are another way to link information ( paper.li )
Directly Before, During and After Event   before communications go down before electricity is out a window of opportunity exists Social media supports information, communication and situational awareness
 
The Players President Barack Obama Governor Bobby Jindal  Mayor Mitch Landrieu DHS Janet Napolitano FEMA Director Craig Fugate National Hurricane Center Local Radio Garland Robinette Times Picayune WDSU Local Television
 
..Devastating damage expected... Hurricane Katrina...a most powerful hurricane with unprecedented strength...rivaling the intensity of Hurricane Camille of 1969. Most of the area will be uninhabitable for weeks...perhaps longer. At least one half of well constructed homes will have roof and wall failure. All gabled roofs will fail...leaving those homes severely damaged or destroyed. The majority of industrial buildings will become non functional. partial to complete wall and roof failure is expected. All wood framed low rising apartment buildings will be destroyed. Concrete block low rise apartments will sustain major damage...including some wall and roof failure... NWS WARNING
~20,000 Followers ~250,000 Followers ~90,000 ~42,000 Followers – would increase greatly over the duration of the event. Just the tip of the iceberg of Tweets
“ People could have been warned to take evasive action –  People went to bed thinking the city had dodged the bullet! ...they had no idea. ” Ivor Van Heerden,  LSU Hurricane Center
Garland Robinette Live Radio Reports  http://tunein.com/radio/WWL-870-s23790/
video made early could have been uploaded YouTube ,[object Object]

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Social Media Empowering a Global Response #IDCExpo

Editor's Notes

  1. Social media are sites that allow people to exchange and share information Social networks are the friends, family, coworkers and special interest groups. It is a reflection of society however, these 'interest' groups can now more easily coordinate organizational efforts. All kinds of people are sharing information about emergency situations. Pics, text, video, sound – all sorts of information is being shared using phones, laptops and mobile devices, smart phones.
  2. Social media links people across man-made boundaries so that people can link together and organizations can better coordinate activities.
  3. Social media helps provide situation awareness before, during and immediately after a disaster has occurred.