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SEO & CONTENT MARKETING IN 2015 - ADVANCED STRATEGIES THAT ARE WORKING RIGHT NOW!

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Learn about important updates for SEO in 2015 which will make a difference.
Learn strategies for advanced link building in 2015.
Discover ways you can use social media to enhance your SEO campaigns.
Discover Learn about important updates for SEO in 2015 which will make a difference.
Learn strategies for advanced link building in 2015.
Discover ways you can use social media to enhance your SEO campaigns.
Discover Content marketing ideas that work for most levels of business. ideas that work for most levels of business.

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SEO & CONTENT MARKETING IN 2015 - ADVANCED STRATEGIES THAT ARE WORKING RIGHT NOW!

  1. 1. Advanced Content Marketing & SEO (SEM Rush Webinar) April 21st By James Norquay –Twitter – @connections8
  2. 2. @connections8 What have I been doing for the last 10+ years? 2004 > NOW 2004 – 2008 – Founded a successful network of content sites which generated 20 million + Unique visitors.These sites were mostly acquired by a US media company. 2009 – 2012 – Started the SEO & Content Marketing division for Columbus Search & Grew the unit to millions in revenue. 2012 – Headed up the SEO activity forVirgin Mobile Australia (Agency lead) Late 2012 – NOW – Started my own Sydney CBD based Digital Agency Prosperity Media. Some recent clients include:
  3. 3. @connections8 Search Metrics Ranking Reports (Link Building StillVERY important) http://www.searchmetrics.com/en/knowledge-base/ranking-factors/
  4. 4. @connections8 Remember with all projects set an actionable timeline!!!
  5. 5. @connections8 Content Freshness Is Important
  6. 6. @connections8 Always look out of Negative SEO https://ahrefs.com/
  7. 7. @connections8 Ensure that you DISAVOW all spam links QUICKLY https://support.google.com/webmasters/answ er/2648487?hl=en
  8. 8. @connections8 Website Speed it highly important for Conversion + SEO
  9. 9. @connections8 Make sure your sites are running HTTPS (Transactional) https://yoast.com/move-website-https-ssl/
  10. 10. @connections8 100% Make sure you are full mobile ready Business Insider
  11. 11. @connections8 Follow Google Updates – Google+ & Search Engine Land
  12. 12. @connections8 Open GraphTags, Facebook Mark up, Twitter Mark up ECT….. Schema.org & Markup isVERY important
  13. 13. @connections8 Social Buttons GetTHEM RIGHT!!! Good = Social Shares + Keep users on site Not that great = Multiple touch points and takes users off site!
  14. 14. @connections8 What Is Working
  15. 15. @connections8 Giving out gifts and getting links and social traffic
  16. 16. @connections8 Creators are important!
  17. 17. @connections8 Creators are important!
  18. 18. @connections8 How to Find Creators = Buzzsumo.com & Followerwonk.com
  19. 19. @connections8 http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/ Interview someone REALLY interesting
  20. 20. @connections8 Seed content via “creators”
  21. 21. @connections8 TENTHOUSAND +Visitors to the Interview
  22. 22. @connections8 Quizzes work for link building and traffic
  23. 23. @connections8 COMPETITIONS work for link building and traffic
  24. 24. @connections8 AWARDS & BADGES work for link building and traffic
  25. 25. @connections8 Get your Facebook Fans to help make your content and then get them to share it!!!
  26. 26. @connections8 Think about content which can be repeated each year Business Insider
  27. 27. @connections8 Small Business Survey Data Thumbtack
  28. 28. @connections8 EGO Bait in the finance niche viaTwitter Remember: Followerwonk or BuzzSumo to target mid-tier users.
  29. 29. @connections8 Social Branded Profiles = Winning About.me Crunchbase.com
  30. 30. @connections8 DealsWebsite to promote all business offers = Winning
  31. 31. @connections8 Emerging Image Sharing Sites = Winning Polyvore.com ImgFave.com
  32. 32. @connections8 Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!! Search term “Buy Sunglasses Online”
  33. 33. @connections8 Email influencers and ask them to SHARE content
  34. 34. @connections8 Always link to your products inYouTube descriptions
  35. 35. @connections8 Buzz Feed can work but you need the RIGHT content Even CommBank is doing it now…
  36. 36. @connections8 Creative Web Application - Death by Caffeine App 1,800 Backlinks
  37. 37. @connections8 Hot SEOTools
  38. 38. @connections8 SEM Rush.com
  39. 39. @connections8 Monitor Backlinks.com
  40. 40. @connections8 Screaming Frog www.screamingfrog.co.uk/seo-spider/
  41. 41. @connections8 Truesocialmetrics.com
  42. 42. @connections8 Ahrefs.com
  43. 43. @connections8 smo.knowem.com Social Media OptimizerTool
  44. 44. @connections8 AhrefsTop ContentTool
  45. 45. @connections8 Bing WebmasterTools http://www.bing.com/toolbox/webmaster
  46. 46. @connections8 Find us Online : ProsperityMedia.com.au Email me: James@prosperitymedia.com.au Call Us: 1300 886 452 ThankYou

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