SEO & Content Marketing for Startups. Learn strategies and plan how to grow organic traffic. Presented at StartCon 2016 by James Norquay

2. Actionable Strategies to grow
traffic from SEO & Content
Marketing for your startup

3. - Grew a network of Entertainment sites to over 24 million unique visitors from SEO & Growth.
-Worked with countless Enterprise Brands to drive growth from SEO & Content
-Worked with well known Australian Startups to drive SEO & Content growth.
James Norquay – Director Prosperity Media

4. @connections8

5. Start planning EARLY for all blog content
at the START of the year

6. Collect content ideas from Google auto suggest
and Google KeywordTool

7. AnswerThe Public – Content Idea Generation

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April Fools Content

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Blog Quizzes

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Weekly Blog Roundups of Content

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Survey Data Based Content
- Use Google
Consumer
Surveys

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EGO Bait & Expert Roundups
- Focus on
mid tier
influencers

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Expert Interviews

14. Creative Web Application - Death by Caffeine App
http://www.caffeineinformer.com/death-by-caffeine
2,800 Backlinks

15. http://rcs.seerinteractive.com/money/
How Startups Make Money Content Asset
626
Backlinks
http://rcs.seerinteractive.com/money/

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Use your Social Media followers for content

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Content needs to be of a
technical nature
14,000 +Visitors from Reddit in 24 hours!

18. Using SEMRush.com & Ahrefs.com - ForTop Links
&Top Content Ideas From Competitors

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Deals Website to promote all business offers

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Search term
“Buy Sunglasses Online”
Whirlpool.net.au + Quora.com – Great for joining in with
discussion & helping with relevant areas.

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Email influencers and ask them to SHARE blog content

22. Reviews targeting
influencers

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Direct Mail Content Campaign

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Direct Mail Content Campaign

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How to Find Creators =
Buzzsumo.com & Followerwonk.com

26. Slide ShareYour Best Content Assets and
Presentations on your blog & cross promote

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Cross promote your own content on Linkedin &
Medium (offer only 30%) of the content and link back
to original source on company blog.

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Additional Content Promotion Ideas
Organic –
- Your Website
- Email List
- Share on Social
- Post on Forums
- Share on Content sites like
Slide share & visual.ly
Pitch to media
- Guest Post
Paid –
- Paid Email on 3rd party list.
- Sponsored Social update
- Social Media Ads
- Paid Search or Display ads
- Content Discovery Outbrain

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SEO Basics Some Important Elements

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SEO Basics URL Structure

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SEO Basics Key Ranking Metrics

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On Page Elements are important

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Screaming Frog Great tool for website crawling and
looking for Issues.

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Technical SEO is Highly Important.

36. smo.knowem.com - Social Media Mark Up

37. Schema.org Mark Up

38. Ensure you monitor website content Bing
WebmasterTools + Google Search Console
http://www.bing.com/toolbox/webmaster
https://www.google.com/webmasters/

39. Finally Get website speed right!

40. ThankYou
1300 886 452
hello@prosperitymedia.com.au