O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Content Marketing Examples - Big Digital Adelaide - James Norquay

431 visualizações

Publicada em

Content Marketing Examples and tactics presentation from Big Digital Adelaide by James Norquay.

Publicada em: Negócios
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Content Marketing Examples - Big Digital Adelaide - James Norquay

  1. 1. James Norquay 10+ years SEO and Digital Marketing (2006-2009) Started and grew my own media sites when I was young 25 million + visitors. (2009-2012) Started SEO team for Australia’s largest PPC company Columbus. (2012 – now) Started my own Agency Prosperity Media (Content Marketing & SEO Focus) Work with companies such as - Featured on sites such as -
  2. 2. @connections8
  3. 3. @connections8 1. Get your Facebook Fans to help make your blog content and then get them to share it!!!
  4. 4. @connections8 http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/ 2. Interview someone REALLY interesting
  5. 5. @connections8 2. Interviews can yield HUGE shares and links
  6. 6. Giving out gifts and getting links and social traffic 3. Blog Give Away
  7. 7. 3. Influencers are important!
  8. 8. 3. Influencers are important!
  9. 9. @connections8 4. April Fools Blog Content – One opportunity a year.
  10. 10. @connections8 5. Fix or remove low quality on site content
  11. 11. @connections8 6. Competitions
  12. 12. @connections8 7. Blog Award Badges
  13. 13. @connections8 8. Blog Quizzes
  14. 14. 9. Survey Data - Yearly
  15. 15. 10. EGO Bait
  16. 16. @connections8 11. Email influencers and ask them to SHARE blog content
  17. 17. @connections8 11. Engaging with influencers can lead to meetups
  18. 18. 12.Yearly ranking updates infographic
  19. 19. @connections8 13. Produce highly technical content for niche communities
  20. 20. 14. Creative Web Application on your blog
  21. 21. 15. Weekly Blog Roundups of content
  22. 22. 16. Reviews targeting influencers = retweet
  23. 23. 17. Slide ShareYour Best Content Assets and Presentations on your blog & Cross promote
  24. 24. 18. Screaming Frog look for broken internal links on blog posts www.screamingfrog.co.uk/seo-spider/
  25. 25. @connections8 19. How to Find Creators = Buzzsumo.com & Followerwonk.com
  26. 26. 20. Using SEM Rush.com for content ideas from competitors
  27. 27. 21. Ahrefs.com Top ContentTool Great for competitive research
  28. 28. smo.knowem.com 22. Ensure all content is marked up with Social Media OptimizerTool
  29. 29. 23. Ensure you monitor website content Bing WebmasterTools + Google Search Console http://www.bing.com/toolbox/webmaster
  30. 30. 24. Remember to start planning EARLY for all blog content at the START of the year.
  31. 31. Q&A

×