The Smart Work Center (SWC) program in Amsterdam aims to promote increased sustainable mobility. The SWC's are professional office environments situated in a business park or in a suburb where employees can work flexibly close to their residence. The use of technologies such as TelePresence has the aim to reduce carbon emmissions, as part of a sustainable work and mobility solution to urban living.

1. Smart Work Center
An Innovative and Sustainable Solution
Marian van de Sanden MSc
Project Manager SWC
San Francisco, February 20th
Global Conference 2008
Confidential 1

2. Contents
Introduction
Smart Work Center (SWC)
Integrated Concept
Pros SWC
Partners SWC
Pilot
Network SWC’s
Project Planning
Confidential 2

3. Introduction
Connected Urban Development; a joined
commitment under the Clinton Global initiative.
The Amsterdam CUD program focuses on:
E-work; Smart Work Center
Travel information
Confidential 3

4. Concept Smart Work Center (SWC)
A professional office environment situated in a
business park or in a suburb where employees
can work flexibly close to their residence.
Increased sustainable mobility (reduction in
Co2 emissions).
Colleagues can communicate to their head
office through means of innovative IT
solutions (e.g. Telepresence).
Productive working environment; efficient use
of time and labor.
Confidential 4

5. Smart Work Center:
an Integrated Service Concept
Quality Centre an inspiring environment:
Flexible workstations/ lounge work places
Conference rooms
Telepresence facilities
Restaurant/ Business club/ Catering
Child day care
Bank/ ATM
IT support
Notary and legal advice
Employment agency
Various other commercial services
Confidential 5

6. Pros Smart Work Centers
Pros Employee
Reduction in travel time and Co2 emissions
Urban community, interaction between neighbors
Better work/life balance
Flexible work opportunities
Good infrastructure and business support
Pros Employer
Increased productivity of employee
Reduced real estate overhead
Preferred employer
Green approach, positive PR
Confidential 6

7. SWC’s vs. working at home
Home environment not always ideal
High-end communication facilities
Professional setting & meeting place
Sustainable energy use
Comprehensive service concept
Location is in the proximity of infrastructure
and fits the needs of employees
Confidential 7

8. Partners in the first SWC,
Almere, The Netherlands
Municipality of Amsterdam
Municipality of Almere
Cisco
Quality Centre
H40 Investments (Real Estate)
Netherlands Broadband Foundation
Almere Smart City Foundation
Confidential 8

9. Pilot SWC
Participating organizations:
Municipality of Amsterdam
IBM
ABNAMRO Bank
Harmonization and further development
Monitoring and evaluation of
employees/managers
Duplicate and scaling of SWC network
Confidential 9

10. CUD Vision:
A network of SWC’s in the Amsterdam region:
car traffic can be substituted through virtual
presence & E-work
Confidential 10

11. Project planning SWC 2008
Q1 2008 Start pilot SWC
Q2 2008 Media exposure
Q3 2008 Development of the concept
Q4 2008 Replication and scaling
2009 Concept to an international level
Confidential 11

12. Smart Work Center
Information:
Info@smartworkcenter.com
www.smartworkcenter.com
Cisco Telepresence
Confidential 12

13. Impressions
Confidential 13