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CUD Global Conference Amsterdam
September 23-24, 2008 Breakout Program
Day One - September 23
Thematic Sessions (Parallel)
1600 – 1730
A - Connected and Sustainable Work: CUD Smart Work Centers
Amsterdam is launching the first of what is to become a network of Smart Work Centers, substituting physical travel,
offsetting carbon emissions while alleviating ‘a day in the life of a worker.’ The first Connected and Sustainable Work
breakout session is dedicated to the Smart Work Center. What does the concept constitute? What are the early lessons
learned? How replicable is it? What does the business model look like? What is the perspective of the various stakeholders
involved?
• The City’s Perspective: why Amsterdam chooses to work smart
Mark de Kruijk, Director, Topstad Program, City of Amsterdam (Introductions & Moderator)
• Trends and Success Factors: Towards Connected and Sustainable Work
Bas Boorsma, Head Connected Urban Development (Amsterdam), Cisco
• Another look at the first Smart Work Center
Marian van de Sanden, Project Manager, Smart Work Center (Almere)
• Provisioning a Smart Work Center: the role of the service provider
Ger Bakker, UNET, Almere
• Comments & Commitments by Smart Work Center scaling-partners
Moderated by Mark de Kruijk
B - Connected and Sustainable Mobility: CUD Projects, Challenges, and Lessons Learned
This session introduces CUD mobility solutions and provides updates on CUD city projects regarding smart
transportation pricing, connected bus, and personalized mobile travel information service; cities will share
their challenges, achievements, and lessons learned: Demo and progress updates on CUD projects; feedback
on CUD projects; CUD mobility solutions development directions.
• Introduction on topic and speakers
Tony Kim, Head CUD (Seoul), Cisco
• Smart Transportation Pricing
Sang Bum Kim, Head of City Transport, Seoul
and Jayes Kim, Cisco IBSG
• Connected Bus Pilot Update and Transportation Issues in San Francisco
Jake McGoldrick, President of Transportation Authority, City Supervisor, San Francisco
• Personalized Mobile Travel Information Service
Rick Batelaan, Senior Policy Advisor, City of Amsterdam
Moderated by Todd Litman

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C - Green ICT: On the Greening of IT and Broadband
Information Technology is set to provide the building blocks of a sustainable and distributed urban environment, allowing for
a dramatic change in the way human enterprise is conducted and sustained. Yet Information Technology is also a heavy
consumer of energy, with some research predicting the IT sector at large is soon to overtake the aviation sector as a polluter.
Much can and must be done to green the sector itself. What is currently being undertaken in CUD Cities? How can
datacenters best be Datacenters greened? How will next generation high end broadband infrastructure allow for a greening
of the sector and for urban society at large?
• The Greening of San Francisco
Chris Vein, CIO of the City and County of San Francisco
• Amsterdam: Tomorrow’s Green ICT Hub. Towards a Comprehensive Approach
Dr Anwar Osseyran, Director of SARA
and
Dirk van der Woude, Broadband Manager, City of Amsterdam
• Fiber for a Greener Future?
Joannes de Wilde, Chairman of the Sustained Development FTTH ( SUDEFIB ) committee of the European Fiber to
the Home Council
Moderated by Shane Mitchell
D - Sustainable Energy in Connected Urban Environments: CUD Projects, Challenges and Lessons Learned
The energy consumed by buildings and homes causes 50% of total city greenhouse gas emissions. Recent developments
may allow cities to dramatically improve the energy efficiency of buildings, homes and open spaces. We are at the brink of a
critical convergence of three major technologies: 1) smart electric grids deployed by electric utility companies, 2) local
distributed renewable energy sources, and 3) advanced digital energy management and control systems. The integration of
these technologies promises to have major impact in reducing greenhouse gas emissions by buildings and homes.
Combined, these solutions will allow buildings and homes to actively monitor and manage their energy consumption –
automatically turning on & off energy-consuming appliances and adjusting thermostats to preserve occupant comfort and
control while optimizing for energy cost, demand and carbon content. This session will introduce related CUD projects
regarding energy-efficient urban living and debate challenges and achievements, sharing experiences and lessons learned.
• Introduction on topic and speakers
J.D. Stanley, Director, IBSG Public Sector, Cisco
• Intelligent Energy Management in Madrid Urban Areas
Angel-Luis Fernandez, General Director Urbanism, Madrid Centro, City of Madrid
• Smart Energy in Public Buildings in Lisbon: an integrated approach
Livia Tirone, Delegate Administrator, Lisboa e-Nova - Municipal Agency for Energy and the Environment, City of Lisbon
• Low Carbon Living in the Birmingham Smart Home
Cllr Paul Tilsley, Deputy Leader, Birmingham City Council
and
Sandy Taylor, Head of Climate Change and Sustainability, Birmingham City Council
Moderated by: J.D. Stanley, Maria-José Sobrini and Carla Pedro

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E - Connected and Sustainable Buildings and distributed Urban Design: Projects, Challenges, Lessons Learned
Cities around the world have made significant commitments to concrete sustainability goals. These objectives can only be
achieved with a comprehensive approach to manage the eco-footprint of Information and Communications Technology (ICT)
and to utilize ICT networks and services to improve the sustainable design and development of cities. ICT is set to become
the connective tissue for mixed-use, distributed, digitally mediated city environments. This session discusses current
sustainable urban design and development projects and lessons learnt that drive the eco-effectiveness of cities.
Introductory Remarks
Wolfgang Wagener, Head CUD (San Francisco), Cisco
Treasure Island San Francisco
Jared Blumenfeld, Director of the Environment, City and County of San Francisco
Climate Table and Roadmap to Carbon Neutral Buildings in Amsterdam
Ronald Prins, Director of the Environment , City of Amsterdam
Masdar City Abu Dhabi: Zero Carbon City Master Plan And Design
Gordon Falconer, Strategy Director, Masdar Initiative Abu Dhabi
DigitalSTROM for Cities
Ludger Hovestadt, President digitalSTROM Alliance, Professor ETH Zurich
Moderated by Wolfgang Wagener
F - Strategic Role of Carbon Markets : Implications and Responses. Session I : Principles and application of global
carbon markets
This session outlines the principles of global carbon markets and the enabling environments required to attract urban low
carbon investment. It will first outline existing institutions including early lessons from the EU Emissions Trading Scheme. It
will then examine business models and local institutional and data provision structures required for cities to fully benefit from
a carbon market. It will discuss how the emerging global carbon market should build on current institutions and mechanisms
(e.g. linking up existing and developing regional carbon markets). It will consider how cities can position themselves to
capture a share of the billions of dollars of low-carbon investment that carbon markets can fund.
• Pricing carbon - the fundamentals
Dr Chris Hope, Judge Business School, Cambridge University
• Modeling carbon flows globally and regionally
Stephen Muers, Director of Strategy, Office of Climate Change, UK Government
• Q & A Panel moderated by Dimitri Zenghelis, Chief Economist, Cisco IBSG Climate Change Practice
Moderated by Dimitri Zenghelis

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Day Two - September 24
Thematic Sessions (Parallel)
1100 – 1245
A- Connected and Sustainable Work: Exploring Smart Work Solutions and the Future of Work
As the first Connected & Sustainable Work session focused on the Smart Work Center, the second session seeks to explore
further smart work solutions and is to facilitate an exchange on the future of work. How ‘mobile’ will we become? Can we do
without the regular office? How will physical locations tie-in to the virtual work environments that presently emerge? How will
broadband facilitate such a work arena?
• Trends Fuelling Future Work Space
Marcel Bijlsma, Program director Future Work Space, Telematica Institute
• Impact of ICT on the work & mobility dynamics of the business traveler
Dirk Kronemeyer, VP Business Innovation, KLM
• CUD Solution: Hub Culture Pavilion
Stan Stalnaker, Founder & Director, Hub Culture
• Amsterdam Bright City
Douglas Grobbe, Chairman, Amsterdam Bright City
Moderated by Bas Boorsma
B - Connected and Sustainable Mobility: The Future of Urban Mobility and the role of Broadband
This session focuses on the future, exploring urban mobility revolution and the role of ICTs with multi-modal intelligent traffic
management, broadband and sustainable mobility, and future of intelligent transportation system; What will sustainable
mobility look like in future? How can broadband enable/accelerate this? What is the role of government - is it an inhibitor, a
facilitator or a contributor? Can governments play a role in scaling and sustaining the models?
• Introductory Remarks
Frank Robert, Head CUD (Hamburg), Cisco
• Multi-modal Intelligent Traffic Management
Wolfgang Grimme, Chief Administrative Officer, Pinneberg County, Hamburg
• Singapore 2020 Masterplan for Transport
Rosina Howe-Teo, Group Director & CIO, Land Transport Authority, Singapore
and Kwok Weng Leong, Group Director, Engineering, Land Transport Authority, Singapore
• Future of Intelligent Transportation System 2020
Bob McQueen, SVP of PBS&J
• PTA and Informed Mobility
J.D. Stanley, IBSG, Cisco
Moderated by Bob McQueen

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C - Green ICT: On the use of ICT for Community Awareness
Information Technology is set to provide the building blocks of a sustainable and distributed urban environment, allowing for
a dramatic change in the way human enterprise is conducted and sustained. Importantly, IT may increasingly power tools
that will help to monitor relevant gas emissions and induce awareness and behavior change. Insofar residential or office
energy consumption awareness is concerned, CUD has addressed and forged solutions as part of Smart Building and
Connected and Sustainable Living programs.
• Introductory Remarks
Robert Bell, Executive Director, Intelligent Community Forum, New York
• San Francisco’s Eco-Map
Jared Blumenfeld, Director Department of Environment, City and County of San Francisco
• Visible City Amsterdam: sensing and mapping the city in real-time for safety and sustainable urban development
Prof. Dr. Euro Beinat, Salzburg University
• The NASA Perspective: Technology innovations to understand climate change
Gary L. Martin, Director, New Ventures and Communications Directorate, NASA Ames Research Center
and
Larry Barone, PH.D., Managing Director, Technology Partnership Program, NASA Ames Research Center
Moderated by Robert Bell
D - Sustainable energy in connected urban environments –II: On the Future
This session will focus on the future, exploring urban living as buildings and homes continue to evolve in tandem with the
smart electric grid - exploring advanced energy management solutions for homes and buildings, distributed energy
generation, community microgrids, and the smart grid.
• Looking Ahead, Smart Living and Sustainable Energy
J.D. Stanley, Director, IBSG Public Sector, Cisco
• 2020: The vision of IT and Energy from a Barcelona citizen life
Gemma Battle, Professor, Director Innovation for Sustainable Cities, Universidad La Salle, Barcelona
• Plugging in the Consumer: results and conclusions of the 2007 IBM study
Ricardo Klatovsky, SW IOT Energy and Utilities Industry Leader, IBM Global Business Services, IBM Europe
Moderated by Maria-Jose Sobrini and Carla Pedro

6.
E - Connected and Sustainable Buildings and a larger distributed Urban Design: The Future
Cities around the world have made significant commitments to concrete sustainability goals. These objectives can only be
achieved with a comprehensive approach to manage the eco-footprint of Information and Communications Technology (ICT)
and to utilize ICT networks and services to improve the sustainable design and development of cities. ICT is set to become
the connective tissue for mixed-use, distributed, digitally mediated city environments. This session discusses current smart
urban design and development projects and lessons learnt that drive the integration of ICT.
• Introductory Remarks
Hans Tijl, Deputy Director of Economic Development Agency (OGA), City of Amsterdam
• Titanic Quarter Belfast
David Brunnen, Managing Director, Groupe Intellex
• EcoBlock Qingdao
Nicole Avril, Director, College of Environmental Design, University of California, Berkeley
• Almere: an example of a poly-nuclear urban design enhanced by broadband
Frank Halsema, Senior Policy Maker, City of Almere
• The effects of Digitalization on Contemporary Cities
Jeffrey Huang, Director of Media and Design Lab, EPFL Lausanne
Moderated by Hans Tijl