1. Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 1

2. The Future of
Connected Urban
Development
Nicola Villa
Global Director, Connected Urban Development
Cisco IBSG
2

3. Vision: The City of the Future
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4. Strategy: The Connected Urban Development
Blueprint
Personalizing The Experience Smart Transportation Pricing Sustainability Economics
Personalizing the Experience – Public Robust pricing and electronic commerce Environmental and financial economic
Transportation is evolving into Personal systems for all forms of public transactions approaches to sustainable urban
Transportation – a personal experience for the from roads to transportation to carbon to environments
traveler in public systems private/public partnerships
Thought Leadership
Proofs of Concept
Methodologies
Architectures Smart Home
Driving an evolution of how consumers
Smart Tech increase quality of life, along with
Paving the way for urban leadership to
participate and contribute to sustainability
shape information, communication,
and technology toward positive
environmental and green orientation
Smart Working Sustainable Energy
Smart working is evolving new ways on how Renewable Energy Generation and
you work and where you work with SmartGrid Network Technologies to
innovative approaches to workplace dramatically reduce Electric Energy
environments and workforce productivity Consumption and Carbon Emissions
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5. Execution: Creation, Replication and Scaling
Blueprint
Blueprint Creation Scaling for Impact
Replication
Value (social, economic, and
environmental) and reach
The Blueprint is scaled
globally through
forums and partners
A city-wide program
Blueprint is
consolidated and
replicated in new cities
Each pilot city excels in
2-3 program areas and
becomes a reference to
other cities
Year 1 and 2 Year 2 and 3 Year 2 to 5
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6. Execution: Replication
Birmingham
Hamburg
Lisbon
Madrid
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7. Execution: Technology Platform and Best
Practices Exchange
1 on 1 Exchanges
Forums and Conferences
Scaling Partnerships with
Non Government
Organizations (NGOs)
Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 7

8. Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 8