SlideShare a Scribd company logo
1 of 13
Advanced Video Advertising
Digital Advertising
      Introduction
DIGITAL ADVERTISING




    Advertising is a
   $15 billion industry


                      Source: www.neoadvertising.com
MAIN INDUSTRY PLAYERS


      Acquired by Yahoo for $650M , 2007
      ( valued at $850 12x)




      Acquired by Google for    $3.1B, 2008 (10x)


      $65M        Total Capital Raised, 2010
RISING MARKET: VIDEO ADVERTISING



                                                        9.8



                                           8.3

                             7.0
                       4.7
                3.3
       1.5
0.4

                                     *
      Video is worth                     in 2011

                              *www.neoadvertising.com
CHALLENGES FOR ADVERTISERS



               Full Management


                         Reach


                      Visibility
CHALLENGES FOR PUBLISHERS



Work Efficiency


Advertisers


Income Maximization
Introducing: Advision
ADVISION



               A robust
               video-ad
               platform
           offering unique
              ad formats
                 that
             synchronize
           advertisements
              with video
               content.
ONE VALUE SOLUTION FOR ALL




Advertiser               Publisher
             AdNetwork
CURRENT PUBLISHER CUSTOMERS




         PUBLISHERS WITH

        100M+
         DAILY IMPRESSIONS
EARNINGS CALCULATION PER PUBLISHER

Impressions
  100M
              Revenue
               $0.5M




   A                    Impressions
                                      P
                          100M

                         Revenue
                          $0.5M
FORECAST FROM APRIL 2012- China MARKET
                   Animation : finish it with the same logic




                                             US$        5M
                                                per month



                                                      +
                                            US$175K*
                                                per month


                                            * Estimated 3.25% interest
                                               from money in transit

More Related Content

Similar to Media/Advertising

1345 omma rtb ben fox
1345 omma rtb ben fox1345 omma rtb ben fox
1345 omma rtb ben foxMediaPost
 
In mobi jakarta oct 2010
In mobi jakarta oct 2010In mobi jakarta oct 2010
In mobi jakarta oct 2010Hadi Gunawan
 
Video Panel Monetizing Ugc Vs Proprietary
Video Panel Monetizing Ugc Vs ProprietaryVideo Panel Monetizing Ugc Vs Proprietary
Video Panel Monetizing Ugc Vs ProprietaryDave Liu
 
ADZ Keynote by Reza Behnam at Advertising Trading Summit
ADZ Keynote by Reza Behnam at Advertising Trading SummitADZ Keynote by Reza Behnam at Advertising Trading Summit
ADZ Keynote by Reza Behnam at Advertising Trading SummitADZ
 
9 10 Locm 091110 Local Com Corporate Presentation Final8
9 10 Locm 091110 Local Com Corporate Presentation Final89 10 Locm 091110 Local Com Corporate Presentation Final8
9 10 Locm 091110 Local Com Corporate Presentation Final8Ben Allen
 
SNAP Summit 2.0: SocialMedia Business School
SNAP Summit 2.0: SocialMedia Business SchoolSNAP Summit 2.0: SocialMedia Business School
SNAP Summit 2.0: SocialMedia Business SchoolCassandra Phillipps
 
Building a business on mobile apps (Anna Yaschenko, Google)
Building a business on mobile apps (Anna Yaschenko, Google)Building a business on mobile apps (Anna Yaschenko, Google)
Building a business on mobile apps (Anna Yaschenko, Google)Berezin Alexander
 
draft - detik presentation
draft - detik presentationdraft - detik presentation
draft - detik presentationAndrias Ekoyuono
 
Adit presentation
Adit presentationAdit presentation
Adit presentationANNAR8
 
Dentbettypdf20101223
Dentbettypdf20101223Dentbettypdf20101223
Dentbettypdf20101223dentbetty
 
Smart Pipes & Smart Devices
Smart Pipes & Smart DevicesSmart Pipes & Smart Devices
Smart Pipes & Smart DevicesPaul Brody
 
Revenue models in 15 minutes
Revenue models in 15 minutesRevenue models in 15 minutes
Revenue models in 15 minutesFuturebooks
 
Korea Feb12 Media Kit
Korea Feb12 Media KitKorea Feb12 Media Kit
Korea Feb12 Media KitBrandonJung
 
"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin WalshVisiseek Seo
 

Similar to Media/Advertising (20)

1345 omma rtb ben fox
1345 omma rtb ben fox1345 omma rtb ben fox
1345 omma rtb ben fox
 
In mobi jakarta oct 2010
In mobi jakarta oct 2010In mobi jakarta oct 2010
In mobi jakarta oct 2010
 
Video Panel Monetizing Ugc Vs Proprietary
Video Panel Monetizing Ugc Vs ProprietaryVideo Panel Monetizing Ugc Vs Proprietary
Video Panel Monetizing Ugc Vs Proprietary
 
DG - Digital 101
DG - Digital 101DG - Digital 101
DG - Digital 101
 
Fast Pitch Forum (WidgetBucks)
Fast Pitch Forum (WidgetBucks)Fast Pitch Forum (WidgetBucks)
Fast Pitch Forum (WidgetBucks)
 
ADZ Keynote by Reza Behnam at Advertising Trading Summit
ADZ Keynote by Reza Behnam at Advertising Trading SummitADZ Keynote by Reza Behnam at Advertising Trading Summit
ADZ Keynote by Reza Behnam at Advertising Trading Summit
 
9 10 Locm 091110 Local Com Corporate Presentation Final8
9 10 Locm 091110 Local Com Corporate Presentation Final89 10 Locm 091110 Local Com Corporate Presentation Final8
9 10 Locm 091110 Local Com Corporate Presentation Final8
 
SNAP Summit 2.0: SocialMedia Business School
SNAP Summit 2.0: SocialMedia Business SchoolSNAP Summit 2.0: SocialMedia Business School
SNAP Summit 2.0: SocialMedia Business School
 
Tom jenen
Tom jenenTom jenen
Tom jenen
 
Building a business on mobile apps (Anna Yaschenko, Google)
Building a business on mobile apps (Anna Yaschenko, Google)Building a business on mobile apps (Anna Yaschenko, Google)
Building a business on mobile apps (Anna Yaschenko, Google)
 
draft - detik presentation
draft - detik presentationdraft - detik presentation
draft - detik presentation
 
Adit presentation
Adit presentationAdit presentation
Adit presentation
 
Dentbettypdf20101223
Dentbettypdf20101223Dentbettypdf20101223
Dentbettypdf20101223
 
Smart Pipes & Smart Devices
Smart Pipes & Smart DevicesSmart Pipes & Smart Devices
Smart Pipes & Smart Devices
 
Revenue models in 15 minutes
Revenue models in 15 minutesRevenue models in 15 minutes
Revenue models in 15 minutes
 
Korea Feb12 Media Kit
Korea Feb12 Media KitKorea Feb12 Media Kit
Korea Feb12 Media Kit
 
Bannersbrokerpresentation
BannersbrokerpresentationBannersbrokerpresentation
Bannersbrokerpresentation
 
New presentation2
New presentation2New presentation2
New presentation2
 
New presentation2
New presentation2New presentation2
New presentation2
 
"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh
 

Recently uploaded

Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 

Recently uploaded (20)

Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 

Media/Advertising