Dr. Howard Rubin, Founder and CEO of Rubin Worldwide, Ross Mauri, General Manager, IBM z Systems and Chris O’Malley, CEO of Compuware, discuss just how crucial your computing platform decision is. Specifically, they: - Address the “new math” of technology economics - Investigate what drivers are behind the “Perfect Storm of Technology Intensity” - Examine the latest research surrounding mainframe economics conducted by Rubin Worldwide - Discuss why mainframe-heavy organizations experience significant cost savings over commodity server-heavy organizations as computing power needs change - Provide some next steps to show how you can capitalize on these findings - Highlight how the z13 platform has been enhanced to address the demands of the digital economy © 2015 Compuware Corporation. All rights reserved.

1. The Surprising Economics
of Mainframe Technology
Dr. Howard Rubin, Rubin Worldwide
Ross Mauri, IBM z Systems
Chris O’Malley, Compuware
March 19, 2015

2. 2
Dr. Howard Rubin
Founder and CEO
Rubin Worldwide
Ross Mauri
General Manager
IBM z Systems
Chris O’Malley
CEO
Compuware

3. 3

4. 4

5. 5

6. 3.38
15.92
World GDP IT GDP
Growth 2014 vs 1980
2.3%
4.7%
World GDP IT GDP
Average Annual Growth 2014 vs 2010
6

7. World
GDP ($B)
IT
GDP ($B)
World
Population (B)
World GDP
per Person
IT GDP per
Person
1980 $22,195 $333 4.4 $5,044 $76
2014 $75,000 $5,300 7.3 $10,274 $726
Ratio of
2014 to
1980
3.38 15.92 1.66 2.04 9.6
7

8. 8

9. -1.5%
1.2%
2.7%
12.6%
13.3%
14.0%
Revenue
Tech Spending
Opex
MIPS
Server Instances
Storage Terabytes
Banking: 2012 - 2014 CAGR
9

10. 60,000
120,000
22,500 22,500
2009 2014
Bank A:
Mainframe Heavy
MIPS Servers
30,000 30,000
45,000
90,000
2009 2014
Bank B:
Commodity Server Heavy
MIPS Servers
10

11. 2009 2014
Bank A
MF Heavy
Count Unit Cost Total Cost ($M) Count Unit Cost Total Cost ($M)
MIPS 60,000 $1,597 $96 120,000 $1,249 $150
Servers 22,500 $3,448 $78 22,500 $3,448 $ 78
MIPS + Servers $173 MIPS + Servers $228
Total Infrastructure $780 Total Infrastructure $1,024
2009 2014
Bank B
Commodity
Server Heavy
Count Unit Cost Total Cost ($M) Count Unit Cost Total Cost ($M)
MIPS 30,000 $2,041 $61 30,000 $2,041 $61
Servers 45,000 $2,973 $134 90,000 $2,563 $231
MIPS + Servers $195 MIPS + Servers $ 292
Total Infrastructure $ 877 Total Infrastructure $1,313
11

12. $-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
0 100,000 200,000 300,000 400,000
CostPerMIPS
Installed MIPS
Cost Per MIPS
$-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
0 40,000 80,000 120,000
CostperOSI
Total OSIs
Window Cost per OSI
12

13. 2009 2014
%
Change
Bank A $13.84 $10.55 76%
Bank B $12.31 $8.22 67%
Average Bank $5.44 $3.86 71%
Income Supported Per $ of Infrastructure Expense
13

14. Income Supported Per $ of Infrastructure Expense Mainframe Heavy Commodity Server Heavy
Banking & Financial Services $5.54 $3.88
Chemicals $13.34 $10.67
Construction, Materials, and Natural Resources $40.63 $30.47
Consumer Products $8.00 $5.76
Education $2.38 $2.26
Energy $46.53 $36.29
Food & Beverage Processing $29.56 $23.35
Healthcare Providers $2.33 $1.75
Industrial Electronics and Electrical Equipment $13.24 $9.54
Industrial Manufacturing $5.92 $4.14
Insurance $1.63 $1.24
Media and Entertainment $9.97 $9.07
Pharmaceuticals, Life Sciences, and Medical Products $11.13 $7.90
Professional Services $6.62 $4.64
Retail and Wholesale $22.77 $17.76
Software Publishing and Internet Services $0.27 $0.33
Telecommunications $5.71 $4.00
Transportation $13.15 $10.26
Utilities $13.97 $11.45
Full Database $13.35 $10.55 14

15. Industry Measure
Average IT Cost
of Goods
Mainframe
Heavy
Commodity
Server Heavy
% Mainframe
Cost Less than
Server
2010-2011
Differential % Change
Bank Per Teller Transaction $0.300 $0.125 $0.401 69% 67% 2%
Mortgage Per Approved Loan $295 $100 $358 72% 68% 4%
Credit Card Per Transaction $0.14 $0.09 $0.19 51% 48% 3%
Railroads Per Ton Mile $0.0011 $0.0012 $0.0020 40% 36% 2%
Armored Service Per Person $9,410 $7,124 $12,544 43% 35% 9%
Automotive Per Vehicle $382 $279 $413 32% 31% 1%
Retail Per Store/Door $560,266 $453,444 $675,899 33% 27% 6%
Utilities Per Megawatt Hour $2.58 $2.50 $3.35 25% 19% 6%
Hospitals Per Bed Per Day $82.88 $62.32 $91.56 32% 27% 5%
Oil & Gas Per Barrel of Oil $2.33 $1.80 $2.61 31% 28% 3%
Consulting Per Consultant $58,650 $48,766 $68,100 28% 28% 1%
Trucking Per Road Mile $0.19 $0.16 $0.23 29% 20% 9%
Airlines Per Passenger Mile $0.009 $0.007 $0.010 30% 30% 6%
Chemicals Per Patent $66,588 $58,922 $68,566 14% 10% 4%
Web Sites Per Search $0.040 $0.042 $0.038 -11% -8% -2%
Average 35% 31% 4%
15

16. Mainframe
Heavy
Commodity
Server Heavy
Credit Card 0.04 0.23
Loan Organization 0.14 0.38
Process and Maintain $1M Loan 103 709
LBS of CO2
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
DataCenterFTEs%ofTotalEmployees
FTE Impact: Banking
MF Heavy
Commodity
Server Heavy
16

17. 17

18. A New Generation of
IBM z Systems is Here
Introducing the IBM z13
Ross Mauri
General Manager
IBM z Systems

19. 19

20. 20

21. Mobile is changing everything
Transforming
how we act,
interact and
transact.
37x increase
in mobile transactions
per day per user
over past decade
21

22. Organizations are exploiting the fundamental
strengths of the mainframe today
• Transaction Processing
• Data Serving
• Mixed Workloads
• Operational Efficiency
• Trusted and Secure Computing
• Reliable, Available, Resilient
• Virtually Limitless Scale
Compelling economics:
68 for 6
Mainframes account
for 68% of production
workloads, but only 6%
of IT spend
22

23. Over $1 billion investment with more
than 5000 developers
Co-created with clients
New flexible software pricing to take
full advantage of capabilities
Redefining enterprise IT for digital
business and mobile app economy Transact at the scale and
speed of mobile
Deliver insights at the point
of engagement with
integrated analytics
Ensure highest levels of
security and trust
through cloud
23

24. End the Debate
Chris O’Malley, CEO

25. 25
End the Debate, We Have Work To Do

26. Q&A

27. © 2015 Compuware Corporation. All rights reserved.