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Social Media Campaign Summer 2009
Follow the money
Follow the crowd
The POST model
People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technology
 
Project plan
KPIs
Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future success metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Doug Lacombe, MBA [email_address] @dblacombe on Twitter Jeff Nelson, MBA [email_address] @jungle_jeff on Twitter

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San Remo Social Media Campaign 2009 09 02