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WHAT
THE HECK IS
CONTENT
MARKETING?
The straight definition!
Comezzo Marketing Technology Pvt. Ltd. 
www.comezzo.com
of B2B marketers use content
marketing"
less than traditional marketing
costs"
generates about 3 times as many leads than
...
WHAT IS
CONTENT
MARKETING?
"Content Marketing is an approach where brands
leverage the power of, RELEVANT, USEFUL
& CUSTOM...
THE GREAT
CONTENT
Addresses CONSUMER NEEDS
(meeting buying objectives & make WELL
INFORMED BUYING DECISIONS)
A bridge betw...
CONTENT
MARKETING
OBJECTIVES
Content Marketing is effective across
all phases of consumer buying cycle
and can serve multi...
HOW
IT
HELPS
BRAND?
An efficient content marketing practice can
have many advantages for Brands as follows:
It makes the b...
TO DISCUSS YOUR
CONTENT MARKETING STRATEGY,
TALK TO US. NOW!
W W W . C O M E Z Z O . C O M
+ 9 1 8 0 4 1 1 4 1 1 7 6
C O N...
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What the heck is Content Marketing?

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Have you been puzzling over Content Marketing? Here is a straight definition of Content Marketing.

Publicada em: Marketing
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What the heck is Content Marketing?

  1. 1. WHAT THE HECK IS CONTENT MARKETING? The straight definition! Comezzo Marketing Technology Pvt. Ltd.  www.comezzo.com
  2. 2. of B2B marketers use content marketing" less than traditional marketing costs" generates about 3 times as many leads than traditional marketing" of consumer's buying decisions are influenced by custom content” of marketers who blog see positive ROI from their inbound marketing" INDUSTRY REPORTS CONTENT MARKETING BUZZ 93% 62% 3X 82% 61% 02
  3. 3. WHAT IS CONTENT MARKETING? "Content Marketing is an approach where brands leverage the power of, RELEVANT, USEFUL & CUSTOMER-CENTRIC CONTENT coupled with extensive DISTRIBUTION to the right audience for growth of their Brand and Business" Great + useful + relevant content Great distribution, outreach Engaged & converting users 03
  4. 4. THE GREAT CONTENT Addresses CONSUMER NEEDS (meeting buying objectives & make WELL INFORMED BUYING DECISIONS) A bridge between the BRAND and CONSUMER across common conversation points Enabling content and not a loud sales Consists of IMAGES, ARTICLES, STORIES, VIDEOS, INFOGRAPHICS and more 04
  5. 5. CONTENT MARKETING OBJECTIVES Content Marketing is effective across all phases of consumer buying cycle and can serve multiple objectives across lifecycle of customer’s relationship with the BRAND. BRAND CUSTOMER RELATIONSHIP New Acquisitions Brand Promotion Top-of-mind Brand Recall Engaging Customers Drive Referral for Content Thought Leadership 05
  6. 6. HOW IT HELPS BRAND? An efficient content marketing practice can have many advantages for Brands as follows: It makes the brand participate in discovery of potential consumers and generates context specific awareness of Brands to a wider audience It presents the Brand as a well-wisher and thought leader in respective space and enhance equity of respective brand It engages (potential) customers of Brand, strengthens its positioning as a leader in the space and evolve them into various stages of lifecycle and consumption An effective content marketing practice with right call to actions and analytics can create highly evolved funnel of conversion from potential to real customers of brands and enhance repeat consumption 06
  7. 7. TO DISCUSS YOUR CONTENT MARKETING STRATEGY, TALK TO US. NOW! W W W . C O M E Z Z O . C O M + 9 1 8 0 4 1 1 4 1 1 7 6 C O N T A C T @ C O M E Z Z O . C O M Helping brands to lead with content

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