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Strengthening the media response to urban health issues in nepal, Nairobi Feb 2015

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Strengthening the media response to urban health issues in nepal, Nairobi Feb 2015

  1. 1. Sudeep Uprety, RU and Communications Officer, HERD ResUpMeetUp workshop, Nairobi, Feb 2015 Strengthening the media’s response to urban health issues in Nepal
  2. 2. About us: Health Research and social Development forum (HERD) Based in Nepal – working in the health, environment and social sectors The “3Ds” are our assets DYNAMIC DARING DEDICATED (led by young professionals) (change the perception towards NGOs) to big change (contributing to policy level interventions)
  3. 3.  In this advent, we are:  Serving the underserved  Building human capital  Contributing to policy change 10 years and moving on…
  4. 4. HERD and COMDIS-HSD: 3 current projects 1. Developing a behaviour change intervention on smoking cessation 2. Improving supervision and patient support for drug resistant TB patients in Nepal 3. Delivery of Essential Health Care Services in urban areas of Nepal • Urban Health Policy and Strategy Development and Media and Urban Health projects fit into this
  5. 5. Why focus on journalists? raise the issues pertinent to urbanisation increase the capacity of journalists to understand and report health issues improve the quantity and quality of media coverage on urban health issues bring together government staff, public health specialists and media professionals discuss how to cover urban health issues in a better way
  6. 6. 52 journalists
  7. 7. Workshop components Phase 1:  introductions, opening remarks by minister, discussion on urban health issues on day 1  media monitoring evidence, introducing the media guide on day 2  field visit to Manohara Clinic and recap on day 3 Phase 2:  more participatory, include written assignments, field visit on day 1  writing assignments on day 2  reflection and assessment on day 3
  8. 8. Monitoring the media
  9. 9. Methodology • Title, Date, Category, Author, Placement (Page Number) • Issue Dealt With • Sector Covered (Urban or General Health) Analysis Framework • Manual Screening • Hard Copy Storage • Information Recorded in MS EXCEL Data Collection • Findings Generated in terms of Priority Based, Issue Based and Sector Based Coverage Data Analysis Report Writing Final Documentation of all the processes
  10. 10. Evidence from Nepali media monitoring • Patterns across 4 English papers: – Articles typically from foreign agencies, foreign correspondents and foreign researchers (lead poisoning, thinning hair, maternal health, CVD, sleep, waste, health insurance) – Use of evidence = reports are quoted and described, eg WHO, FAO, UN, INGOs, NGOs, Universities
  11. 11. Conferences covered in different ways, long articles, description of events and facts, Q&A with delegates Where there is a focus on policy, it is about what the government proposes I am a typical reader, what do you want me to do when I read your story? We asked the journalists: Evidence from Nepali media monitoring 2
  12. 12. Summary of findings • Media instrumental in “Agenda Setting” – so health issues can be sensitised through media • Evaluation of 450 circulations doesn’t provide a composite picture but does present a preliminary picture • CA elections could have affected “under- coverage” of health issues • Some encouraging signs: THT’s Medical Board; Rising Nepal’s Pg. 5. last section; TKP’s Health and Living
  13. 13. Post-phase 1 workshops
  14. 14. Success story Mr. Benup Raj Bhattarai – receiving Mental Health Media Award from Honourable Minister for Health and Population in October, 2014 for his 2 articles on stigma related to suicide. The articles were published with HERD’s technical support.
  15. 15. Additional workshop components Tools for journalists: • media monitoring guide • editorial board • access to facts from HERD
  17. 17. journalists outside the capital are not specialist enough to concentrate specifically on urban health lack of focus by the government towards addressing the burning urban health issues Limited time and resources for extensive coverage
  18. 18. Impact to date • Phase 2 is well developed based on our learning from phase 1 • HERD is gradually developing its strength as a trusted development partner of MoHP, working in close coordination • Our engagement with the media sector has also strengthened with the project’s scale-up to four regions outside the capital • Our success stories with visible impact promise better engagement with the media and the health sector at both the implementation (journalists and health officers) and policy (media houses and ministry officials) level • Media Guide officially endorsed by the Primary Health Care Revitalisation Division of the government
  19. 19. Way ahead • More sensitisation required on UH issues • Post workshop – better coverage expected • Media coverage would be substantially improved through ‘public health’ or based on ‘health promotion’ rather than ‘health prevention’ • Better coordination among media and health sector • Plan to develop a generic guide in English to share with COMDIS-HSD partners and beyond • Planning to write this into an academic/learning paper
  20. 20. Thapathali, Kathmandu, Nepal www.herd.org.np Linked In – HERD Nepal Twitter – @HERDNepal Email: sudeep@herd.org.np COMDIS-HSD is funded with UK aid from the UK government