Strategies to Amplify Your Content

1. 5 Ways to Get Your Content Noticed
Strategies to Amplify Your Content

2. 1. Track Everything

3. 2. Share It Again
1. Track Everything

4. 3. Repurpose Content
2. Share It Again
1. Track Everything

5. 4. Help People Find You
3. Repurpose Content
2. Share It Again
1. Track Everything

6. 5. Content to Conversion
4. Help People Find You
3. Repurpose Content
2. Share It Again
1. Track Everything

7. Track Everything

9. Event Tracking
onClick="_gaq.push(['_trackEvent', 'Category', 'Action', 'Label (Optional)',
Value (Optional), true]);"
Instructions and More Information (Thanks to Justin Cutroni)
Part 1: http://cutroni.com/blog/2007/10/16/event-tracking-pt-1-overview-data-model/
Part 2: http://cutroni.com/blog/2007/10/16/event-tracking-pt-2-implementations/
Part 3: http://cutroni.com/blog/2007/10/16/event-tracking-pt-3-reporting-analysis/
Code Generator (Thanks to Raven Analytics)
http://gaconfig.com/google-analytics-event-tracking/

10. Example of Event Tracking
onClick="_gaq.push(['_trackEvent', ‘Video Plays', ‘Play
Button',true]);“

11. Event Tracking In
Analytics

12. Campaign Tracking
http://YourWebsite.com/?utm_source=Source&utm_medium=Medium&utm_
term=Term&utm_content=Content&utm_campaign=Name
Instructions and More Information (Thanks to HubSpot)
http://blog.hubspot.com/blog/tabid/6307/bid/7249/A-Marketer-s-Guide-to-Tracking-Online-Campaigns.aspx
Campaign Tracking URL Generator
https://support.google.com/analytics/answer/1033867?hl=en

13. Campaign Tracking Example
http://healthsciences.utah.edu/innovation/algorithms/2013/one/i
ndex.php?utm_source=Health%20Sciences%20News%20Roundup&
utm_medium=Email&utm_campaign=Algorithm%201

14. Results

15. Share it Again

16. More Shares = More Visits

17. Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/

18. Create a Sharing Schedule

19. Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/

20. Don’t Share the Same
Message Twice

21. Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/

22. An Example

23. Don’t Post Anything You
Wouldn’t Want to See in Your
Personal Feeds

24. Repurpose Content

25. Create RSS
Feeds

26. Create Email Campaigns

28. Create New Types of Content
From Existing Pieces

30. Help People Find You

31. Make Content Crawlable
If you can’t highlight the text, search engines
can’t read it.

32. Content That Can’t Be Crawled
Pictures
Flash Videos

33. Get Rid of Flash, Fix Pictures and
Videos

34. Don’t Remove It, Fix It
Pictures
Old New
File Name
Alt Text
Caption None
None
Nikon001.jpg
Tiny Adorable Kittens in
a Basket
Cute Kittens in a Basket
Kittens-in-a-
basket.jpg

35. Create Video Transcripts

36. Use Google Authorship

37. Which Would You Click?
Learn to Set it Up
http://blog.kissmetrics.com/google-authorship/

38. From Content to Conversion

39. Make It Easy to Convert

40. Use Remarketing

41. View This
Page
See This Ad

42. Action Items
1. Install Google Analytics
2. Set up Event Tracking for Important Actions
3. Set up Campaign Tracking for Hard-to-Track Campaigns
4. Create a Social Sharing Schedule
5. Create RSS Feed
6. Create Email Update Campaign
7. Make Everything Crawlable
8. Add Authorship
9. Get Video Transcripts
10. Make Converting Easy
11. Start Remarketing to Your Visitors

43. Colton Matheson
SEO/SEM Coordinator
University of Utah Health Care
Colton.Matheson@hsc.Utah.edu
Find This Presentation at:
http://bit.ly/coltonIABC