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IMPACT-Social Media and Your Business

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This is the presentation I gave to the IMPACT session sponsored by HP Engineering Inc.

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IMPACT-Social Media and Your Business

  1. 1. BlueZooWebsites.com Twitter.com/ccondray 3/8/2011
  2. 2. Collin Condray <ul><li>15 years experience in web development and programming </li></ul><ul><li>Retail data analysis for multi-billion dollar companies (3M and Tyson) </li></ul><ul><li>Social media marketing </li></ul><ul><ul><li>Agency experience with Collective Bias and Saatchi X </li></ul></ul><ul><ul><li>Local speaker at University of Arkansas, JBU, & Webster University </li></ul></ul><ul><li>Currently Director of Technology at Blue Zoo Websites </li></ul>
  3. 3. Please Ask Questions!
  4. 4.
  5. 5. What Is Social Media? <ul><li>Twitter and Facebook </li></ul><ul><li>AKA Social Networking AKA Web 2.0 </li></ul><ul><li>These are the technologies. </li></ul>
  6. 6. What is Social Media? <ul><li>“ A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” </li></ul><ul><li>- Groundswell </li></ul>
  7. 7. What Is Social Media? <ul><li>Social media networking is no different than regular networking. </li></ul><ul><li>Same rules in How to Win Friends and Influence People apply. </li></ul>
  8. 8.
  9. 9. The Social Media Revolution http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  10. 10. Why Should I Care About Social Media? <ul><li>The always on power of networking </li></ul><ul><ul><li>Help others and get help. Crowdsourcing. </li></ul></ul><ul><ul><li>“ All of us are smarter than one of us.” </li></ul></ul>
  11. 11.
  12. 12. Excellent Reading <ul><li>Crush It! by Gary Vaynerchuk </li></ul><ul><li>WineLibraryTV.com </li></ul><ul><li>Great “immigrants come to America and make it” story </li></ul><ul><li>Very hyper and thinks sleep is overrated </li></ul>
  13. 13. What Is Social Media Brand Building? <ul><li>Reputation building </li></ul><ul><ul><li>Character </li></ul></ul><ul><ul><li>Knowledge </li></ul></ul><ul><li>Social media tools make it much easier to make your brand more visible. </li></ul>
  14. 14. Why Build Your Online Brand? <ul><li>To be more competitive by differentiating yourself. </li></ul><ul><li>Make sure that you really like your subject– people can sense a fake. </li></ul>
  15. 15. Plan Your Content <ul><li>Make sure you can think of at least 50 awesome things to write about. </li></ul><ul><li>Write them down before you start. </li></ul>
  16. 16. Name Your Brand <ul><li>Give it a catchy name </li></ul><ul><ul><li>“ The No-BS Real Estate Agent” </li></ul></ul><ul><ul><li>“ The Connoisseur of Cookware” </li></ul></ul><ul><ul><li>“ Blue Zoo Creative” </li></ul></ul><ul><li>Give it a name search engines like </li></ul><ul><ul><li>“ Real Estate Tips” </li></ul></ul><ul><ul><li>“ Cookware Reviews” </li></ul></ul>
  17. 17. Reserve You Internet Real Estate <ul><li>Buy your user name-definitely .com, and maybe .tv or .fm </li></ul><ul><li>Relatively inexpensive at about $10 per name. </li></ul>
  18. 18. Weapons of Choice - Text <ul><li>Easiest to do. </li></ul><ul><li>Lots of free tools to get your content out there. </li></ul><ul><li>Search engines like text. </li></ul>
  19. 19. Now a Major Motion Picture
  20. 20. Weapons of Choice - Audio <ul><li>Twit.tv </li></ul><ul><li>Founded by Leo Laporte, radio/TV host. </li></ul><ul><li>Started off with one show, grew to many. </li></ul><ul><li>Various ways to have remote participants. </li></ul><ul><li>Video added later. </li></ul>
  21. 21. Weapons of Choice - Video
  22. 22. Weapons of Choice - Video <ul><li>The technology is in in your hands: $200 flip cam does HD YouTube level video that looks great. </li></ul><ul><li>Imperfections makes it real as well. </li></ul><ul><li>Most YouTube video is still standard definition. Many cell phone cams can do that resolution. </li></ul>
  23. 23. Other Ways To Be Creative <ul><li>Make a presentation about your industry and put it on SlideShare. </li></ul><ul><li>Advertise your brand using AdWords and Facebook Social Ads. </li></ul>
  24. 24. Where to Begin?
  25. 25. Organizing for Social Media <ul><li>Home Base – The central place you want to interact with people. </li></ul><ul><li>Outposts – place where you have a presence and participate and promote yourself. </li></ul><ul><li>Passports – where you have profile but don’t take part in the conversation. </li></ul>
  26. 26. Pick Your Home Base <ul><li>WordPress </li></ul><ul><li>Tumblr </li></ul><ul><li>Posterous </li></ul>
  27. 27. Set Up Outposts/Passports <ul><li>LinkedIn is the office </li></ul><ul><li>Facebook is the home </li></ul><ul><li>Twitter is Happy Hour </li></ul>
  28. 28. Complete Profiles Fully <ul><li>Make sure your target keywords are in your profile </li></ul><ul><li>Link back to one place, your “home base” that has all the detail about you </li></ul><ul><li>Be real </li></ul><ul><ul><li>Use a picture </li></ul></ul><ul><ul><li>Talk about your personal life…a little </li></ul></ul>
  29. 29. Make It Easy To Share <ul><li>Include a Facebook Connect link, Call-to-Action buttons, Share Functions, or a button that invites people to do business with you in a prominent place on your blog. </li></ul><ul><li>Certain plugins can create all of these in one place. </li></ul>
  30. 30. Post Consistently <ul><li>Start using the 50 topics you’ve already written down. </li></ul><ul><li>Post at least weekly. </li></ul><ul><li>Ask people in the industry what they’d like to know and create content around that. </li></ul>
  31. 31. Don’t Know What To Say? <ul><li>Find something cool, link to it on your site and comment on it. It could be as simple as adding “This is a great article because ____.” </li></ul>
  32. 32. Connecting With Others <ul><li>Use Twitter search to find as many people as possible talking about your topic, and communicate with them. </li></ul><ul><li>Use Blogsearch.Google.com to find more blogs that are relevant to your subject. </li></ul>
  33. 33. Make Connections <ul><li>Tell everyone what you’re building. </li></ul><ul><li>Exploit Strength of Weak Ties. </li></ul><ul><li>Crowdsource questions about your niche. </li></ul><ul><li>Don’t be afraid to introduce yourself to strangers. </li></ul>---- Strong Ties ---- Weak Ties
  34. 34. Be Polite <ul><li>Don’t consistently talk about yourself and not help others. </li></ul><ul><li>Don’t randomly approach followers you barely talk to and simply ask for favors. </li></ul><ul><li>Don’t spam. </li></ul><ul><li>Don’t publicize private conversations. </li></ul>
  35. 35. <ul><li>Until You Build A Following </li></ul>
  36. 36. Parting Thoughts <ul><li>Social media is an indirect method of marketing. Sometimes its hard to see concrete results quickly. </li></ul>
  37. 37. Get Organized <ul><li>Creating a social media infrastructure can be easy and there are plenty of free tools to support you. </li></ul>
  38. 38. <ul><li>Social media is a conversation not broadcast medium. It is two- way communication. </li></ul>
  39. 39. Get Involved <ul><li>Be there – you can’t talk to your customers without being in the game. </li></ul>
  40. 40. Get Involved <ul><li>Be humble – People connecting together are a hugely powerful force. They can be more powerful than your organization. </li></ul>
  41. 42. Blog.BlueZooWebsites.com Twitter.com/ccondray 3/8/2011