SlideShare a Scribd company logo

Making Facebook & Twitter Work For You: marketing Your Museum, Services & Special Collections through New Social Media

•
•
Colleen Greene
Colleen Greene

Presentation (without internet connection) given at the Light Impressions Archival Workshop in Santa Ana, California on October 3, 2009.

Education
1 of 26
MAKING FACEBOOK AND TWITTER WORK FOR YOU Marketing Your Museum, Services & Special Collections through New Social Media Colleen Robledo Greene, Systems Librarian, California State University Fullerton October 3, 2009 Light Impressions Archival Workshop – Santa Ana, California
Social Networking vs. Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Appeal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Relationship Factor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Apply the Right Setup & Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: www.facebook.com
Facebook Page ,[object Object]
Facebook: Organizational Reply
Facebook: Personal Reply
Facebook: Statistics
Twitter: http://twitter.com
Twitter: Tweets
Twitter: Follower Stream
CoTweet.com
CoTweet: Post from any/all accounts
CoTweet: Assigning Tweets
CoTweet: Schedule Tweets
Repurposing: Twitter to Blog
New England Historic Genealogical Society Facebook Page http://www.facebook.com/nehgs
Brooklyn Museum Facebook Page http://www.facebook.com/brooklynmuseum
Minnesota Historical Society Twitter Profile http://twitter.com/mnhs
Smithsonian Institution Twitter Profile http://twitter.com/smithsonian
Things to Keep in Mind ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Things to Keep in Mind ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resource: Colleen Robledo Greene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resource: Recommended Gurus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Intro to social media for fun
Intro to social media for funIntro to social media for fun
Intro to social media for fun
kmnoon
 
SMMP stage 2 13 june 2011
SMMP stage 2 13 june 2011SMMP stage 2 13 june 2011
SMMP stage 2 13 june 2011
suresh sood
 
Your 'traditional' social media toolkit
Your 'traditional' social media toolkitYour 'traditional' social media toolkit
Your 'traditional' social media toolkit
joniayn
 
PBS Annual Meeting : Beyond Social Media 101
PBS Annual Meeting : Beyond Social Media 101PBS Annual Meeting : Beyond Social Media 101
PBS Annual Meeting : Beyond Social Media 101
David J. Neff
 
CRS Social Networking Presentation Ncdc 09 2009
CRS Social Networking Presentation Ncdc 09 2009CRS Social Networking Presentation Ncdc 09 2009
CRS Social Networking Presentation Ncdc 09 2009
guest066903
 
Introduction Medicine 2.0 - Cochrane 2.0 Workshop, Cochrane Colloquium, Singa...
Introduction Medicine 2.0 - Cochrane 2.0 Workshop, Cochrane Colloquium, Singa...Introduction Medicine 2.0 - Cochrane 2.0 Workshop, Cochrane Colloquium, Singa...
Introduction Medicine 2.0 - Cochrane 2.0 Workshop, Cochrane Colloquium, Singa...
Laika Spoetnik
 
Cpi presentation 2011
Cpi presentation 2011Cpi presentation 2011
Cpi presentation 2011
Elizabeth Drescher
 
Wim Presentation 2 11 10
Wim Presentation 2 11 10Wim Presentation 2 11 10
Wim Presentation 2 11 10
Sevans Strategy
 

Recommended

Intro to social media for fun
Intro to social media for funIntro to social media for fun
Intro to social media for fun
kmnoon
 
SMMP stage 2 13 june 2011
SMMP stage 2 13 june 2011SMMP stage 2 13 june 2011
SMMP stage 2 13 june 2011
suresh sood
 
Your 'traditional' social media toolkit
Your 'traditional' social media toolkitYour 'traditional' social media toolkit
Your 'traditional' social media toolkit
joniayn
 
PBS Annual Meeting : Beyond Social Media 101
PBS Annual Meeting : Beyond Social Media 101PBS Annual Meeting : Beyond Social Media 101
PBS Annual Meeting : Beyond Social Media 101
David J. Neff
 
CRS Social Networking Presentation Ncdc 09 2009
CRS Social Networking Presentation Ncdc 09 2009CRS Social Networking Presentation Ncdc 09 2009
CRS Social Networking Presentation Ncdc 09 2009
guest066903
 
Introduction Medicine 2.0 - Cochrane 2.0 Workshop, Cochrane Colloquium, Singa...
Introduction Medicine 2.0 - Cochrane 2.0 Workshop, Cochrane Colloquium, Singa...Introduction Medicine 2.0 - Cochrane 2.0 Workshop, Cochrane Colloquium, Singa...
Introduction Medicine 2.0 - Cochrane 2.0 Workshop, Cochrane Colloquium, Singa...
Laika Spoetnik
 
Cpi presentation 2011
Cpi presentation 2011Cpi presentation 2011
Cpi presentation 2011
Elizabeth Drescher
 
Wim Presentation 2 11 10
Wim Presentation 2 11 10Wim Presentation 2 11 10
Wim Presentation 2 11 10
Sevans Strategy
 
Facebook vs. Twitter: How To Improve Visibility
Facebook vs. Twitter: How To Improve VisibilityFacebook vs. Twitter: How To Improve Visibility
Facebook vs. Twitter: How To Improve Visibility
bmccann118
 
Social media for photographers
Social media for photographersSocial media for photographers
Social media for photographers
Fred Felton
 
Twitter for researchers 2015
Twitter for researchers 2015Twitter for researchers 2015
Twitter for researchers 2015
Helen Dixon
 
Module 02.Spreadable media
Module 02.Spreadable mediaModule 02.Spreadable media
Module 02.Spreadable media
Julian Matthews
 
Facebook Open Graph Overview
Facebook Open Graph OverviewFacebook Open Graph Overview
Facebook Open Graph Overview
Cory OBrien
 
Slides social reporting anthony quintano - denver news train - april 11-12,...
Slides social reporting anthony quintano - denver news train - april 11-12,...Slides social reporting anthony quintano - denver news train - april 11-12,...
Slides social reporting anthony quintano - denver news train - april 11-12,...
News Leaders Association's NewsTrain
 
How to integrate social media into your marketing mix
How to integrate social media into your marketing mixHow to integrate social media into your marketing mix
How to integrate social media into your marketing mix
New Incite Marketing
 
398 bob sumner_webinar09182012
398 bob sumner_webinar09182012398 bob sumner_webinar09182012
398 bob sumner_webinar09182012
Society for Scholarly Publishing
 
Social Media Training at Duke
Social Media Training at DukeSocial Media Training at Duke
Social Media Training at Duke
Cara Rousseau
 
Blogs and Blogging: Becoming a Networked Researcher
Blogs and Blogging: Becoming a Networked ResearcherBlogs and Blogging: Becoming a Networked Researcher
Blogs and Blogging: Becoming a Networked Researcher
University of York Library
 
Twitter Power Tools for Health Activists
Twitter Power Tools for Health ActivistsTwitter Power Tools for Health Activists
Twitter Power Tools for Health Activists
Shwen Gwee
 
Crossing mediums in social support
Crossing mediums in social supportCrossing mediums in social support
Crossing mediums in social support
Jason O'Donnell
 
Tips for Social Media Supplement
Tips for Social Media SupplementTips for Social Media Supplement
Tips for Social Media Supplement
Carmen Saunders, MSN, FNP-BC
 
Understanding Facebook's Open Graph
Understanding Facebook's Open GraphUnderstanding Facebook's Open Graph
Understanding Facebook's Open Graph
Marco Pacifico
 
Edge rank algorithm
Edge rank algorithmEdge rank algorithm
Edge rank algorithm
Ravi Singhal
 
Language of Social Media
Language of Social MediaLanguage of Social Media
Language of Social Media
Sherrie Lee
 
Slide share
Slide shareSlide share
Slide share
gabrielaalvarez2013
 
Using Twitter in Academic Teaching
Using Twitter in Academic TeachingUsing Twitter in Academic Teaching
Using Twitter in Academic Teaching
University of York Library
 
Twitter 101 - sending your first tweet
Twitter 101 - sending your first tweetTwitter 101 - sending your first tweet
Twitter 101 - sending your first tweet
Stephanie Butler
 
A Social Media Primer for Libraries
A Social Media Primer for LibrariesA Social Media Primer for Libraries
A Social Media Primer for Libraries
stringcourse
 
Beyond facebook
Beyond facebookBeyond facebook
Beyond facebook
Marisa Peacock
 
Social networking in the newsroom
Social networking in the newsroomSocial networking in the newsroom
Social networking in the newsroom
alorenz
 

More Related Content

What's hot

Module 02.Spreadable media
Module 02.Spreadable mediaModule 02.Spreadable media
Module 02.Spreadable media
Julian Matthews
 
A Social Media Primer for Libraries
A Social Media Primer for LibrariesA Social Media Primer for Libraries
A Social Media Primer for Libraries
stringcourse
 

What's hot (20)

Facebook vs. Twitter: How To Improve Visibility
Facebook vs. Twitter: How To Improve VisibilityFacebook vs. Twitter: How To Improve Visibility
Facebook vs. Twitter: How To Improve Visibility
 
Social media for photographers
Social media for photographersSocial media for photographers
Social media for photographers
 
Twitter for researchers 2015
Twitter for researchers 2015Twitter for researchers 2015
Twitter for researchers 2015
 
Module 02.Spreadable media
Module 02.Spreadable mediaModule 02.Spreadable media
Module 02.Spreadable media
 
Facebook Open Graph Overview
Facebook Open Graph OverviewFacebook Open Graph Overview
Facebook Open Graph Overview
 
Slides social reporting anthony quintano - denver news train - april 11-12,...
Slides social reporting anthony quintano - denver news train - april 11-12,...Slides social reporting anthony quintano - denver news train - april 11-12,...
Slides social reporting anthony quintano - denver news train - april 11-12,...
 
How to integrate social media into your marketing mix
How to integrate social media into your marketing mixHow to integrate social media into your marketing mix
How to integrate social media into your marketing mix
 
398 bob sumner_webinar09182012
398 bob sumner_webinar09182012398 bob sumner_webinar09182012
398 bob sumner_webinar09182012
 
Social Media Training at Duke
Social Media Training at DukeSocial Media Training at Duke
Social Media Training at Duke
 
Blogs and Blogging: Becoming a Networked Researcher
Blogs and Blogging: Becoming a Networked ResearcherBlogs and Blogging: Becoming a Networked Researcher
Blogs and Blogging: Becoming a Networked Researcher
 
Twitter Power Tools for Health Activists
Twitter Power Tools for Health ActivistsTwitter Power Tools for Health Activists
Twitter Power Tools for Health Activists
 
Crossing mediums in social support
Crossing mediums in social supportCrossing mediums in social support
Crossing mediums in social support
 
Tips for Social Media Supplement
Tips for Social Media SupplementTips for Social Media Supplement
Tips for Social Media Supplement
 
Understanding Facebook's Open Graph
Understanding Facebook's Open GraphUnderstanding Facebook's Open Graph
Understanding Facebook's Open Graph
 
Edge rank algorithm
Edge rank algorithmEdge rank algorithm
Edge rank algorithm
 
Language of Social Media
Language of Social MediaLanguage of Social Media
Language of Social Media
 
Slide share
Slide shareSlide share
Slide share
 
Using Twitter in Academic Teaching
Using Twitter in Academic TeachingUsing Twitter in Academic Teaching
Using Twitter in Academic Teaching
 
Twitter 101 - sending your first tweet
Twitter 101 - sending your first tweetTwitter 101 - sending your first tweet
Twitter 101 - sending your first tweet
 
A Social Media Primer for Libraries
A Social Media Primer for LibrariesA Social Media Primer for Libraries
A Social Media Primer for Libraries
 

Similar to Making Facebook & Twitter Work For You: marketing Your Museum, Services & Special Collections through New Social Media

Social networking in the newsroom
Social networking in the newsroomSocial networking in the newsroom
Social networking in the newsroom
alorenz
 
The power of social media
The power of social mediaThe power of social media
The power of social media
npongonis
 
How Does Your Garden Grow?: With
How Does Your Garden Grow?: With How Does Your Garden Grow?: With
How Does Your Garden Grow?: With
Katie Van Domelen
 

Similar to Making Facebook & Twitter Work For You: marketing Your Museum, Services & Special Collections through New Social Media (20)

Beyond facebook
Beyond facebookBeyond facebook
Beyond facebook
 
Social networking in the newsroom
Social networking in the newsroomSocial networking in the newsroom
Social networking in the newsroom
 
Twitter for instructors ( basics)
Twitter for instructors ( basics)Twitter for instructors ( basics)
Twitter for instructors ( basics)
 
Using Social Media in Behavioral Healthcare
Using Social Media in Behavioral HealthcareUsing Social Media in Behavioral Healthcare
Using Social Media in Behavioral Healthcare
 
The power of social media
The power of social mediaThe power of social media
The power of social media
 
The power of social media
The power of social mediaThe power of social media
The power of social media
 
CRS Social Networking Presentation Ncdc 09 2009
CRS Social Networking Presentation Ncdc 09 2009CRS Social Networking Presentation Ncdc 09 2009
CRS Social Networking Presentation Ncdc 09 2009
 
Library 2.0: Jump start your library with blogging and Twitter
Library 2.0: Jump start your library with blogging and TwitterLibrary 2.0: Jump start your library with blogging and Twitter
Library 2.0: Jump start your library with blogging and Twitter
 
CRS Social Networking Workshop NCDC 11 2009
CRS Social Networking Workshop NCDC 11 2009CRS Social Networking Workshop NCDC 11 2009
CRS Social Networking Workshop NCDC 11 2009
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz Online
 
Lee goodger
Lee goodgerLee goodger
Lee goodger
 
Building professional connections online
Building professional connections onlineBuilding professional connections online
Building professional connections online
 
E-Mediat Workshop 3 - Using social networks strategically for NGOs (PowerPoint)
E-Mediat Workshop 3 - Using social networks strategically for NGOs (PowerPoint)E-Mediat Workshop 3 - Using social networks strategically for NGOs (PowerPoint)
E-Mediat Workshop 3 - Using social networks strategically for NGOs (PowerPoint)
 
Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)
 
Leslie Bradshaw // Online News Association // 9.13.08
Leslie Bradshaw // Online News Association // 9.13.08Leslie Bradshaw // Online News Association // 9.13.08
Leslie Bradshaw // Online News Association // 9.13.08
 
How Does Your Garden Grow?: With
How Does Your Garden Grow?: With How Does Your Garden Grow?: With
How Does Your Garden Grow?: With
 
Collaboaration tools for non profit agencies
Collaboaration tools for non profit agenciesCollaboaration tools for non profit agencies
Collaboaration tools for non profit agencies
 
Putting Social Media to Work for School PR
Putting Social Media to Work for School PRPutting Social Media to Work for School PR
Putting Social Media to Work for School PR
 
Social Media for Professional Development
Social Media for Professional DevelopmentSocial Media for Professional Development
Social Media for Professional Development
 
Building Your Whuffie
Building Your WhuffieBuilding Your Whuffie
Building Your Whuffie
 

Recently uploaded

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
Association for Project Management
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 

Recently uploaded (20)

Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 

Making Facebook & Twitter Work For You: marketing Your Museum, Services & Special Collections through New Social Media