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Dial your way to Telemarketing Success

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The Federal Trade Commission (FTC) requires all telemarketers to register for a Subscription Account Number (SAN) as part of the National Do Not Call Registry. In other words, if you’re telemarketing, you need a SAN to be in compliance. However, obtaining one is easy and free for up to five area codes.

In less than 20-minutes, we’ll show you how to have DNC List Scrubbing Success with Cole Information! We will also show you step-by-step how to sign up for a SAN.

Publicada em: Educação, Negócios, Tecnologia
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Dial your way to Telemarketing Success

  1. 1. Dial Your Way to Telemarketing Success 1
  2. 2. DNC Success •What is a Subscription Account Number (SAN)? •Why the need for a SAN? •Step-by-step guide to creating a SAN. • Open it up for Q&A.
  3. 3. Background •Cole Directory published in 1947. •Crisscross directory of addresses & phone numbers. •Invaluable information for a number of industries: •Telemarketing •Debt collection •Law enforcement Jack Cole •Today, web-based lead generation for businesses.
  4. 4. ColeCommunity.com
  5. 5. ColeCommunity.com Features: • Members only • Webcasts • Playbook download • Articles • Buddy’s blog • Resources
  6. 6. National DNC Registry •Enacted by the FTC & FCC in 2003: •As part of the Telephone Consumer Protection Act (TCPA) of 1991. •Protects consumer’s privacy. •Combats against aggressive telemarketing tactics and telemarketing fraud. •Registered numbers are permanent. 217 million registered
  7. 7. Cell Phone Consent Rules •Effective October 16, 2013 •Prior express written consent is required for all autodialed and/or pre-recorded calls/texts sent/made to cell phone. •Prior express written consent is required for prerecorded calls made to residential land lines for marketing purposes. •Scrub wireless numbers prior to outbound calls every 15 days. •The “established business relationship” exemption for pre-recorded telemarketing calls to residential landlines will be eliminated.
  8. 8. National DNC Registry •Who’s exempt? •Charitable organizations. •Telephone surveyors. •Political organizations. •Companies with an established customer relationship.
  9. 9. National DNC Registry •Sellers/businesses involved with Telemarketing: •Regularly update lists. •Disclose who and reason for the call. •Call consumers during 8 a.m.-9 p.m. •Transmission of Caller ID information. •Register for a SAN number.
  10. 10. SAN Savvy •Subscription Account Number: •16 digit number. •Takes one business day to receive. •Free to register up to five area codes. •$59 for each additional area code over five. •Annual renewal.
  11. 11. Telemarketing.DoNotCall.Gov •https://telemarketing.donotcall.gov •Click Register New Users.
  12. 12. •Scroll down and fill out the applicable Organizational Information. S c r o ll 555-5555 D o w n
  13. 13. Cole Information 17041 Lakeside Hills Plaza, Suite 2 Omaha 55-5555555 68130 NE Fill This Section Out Completely 555-5555 402 402 514-4367 Be sure to choose “seller “ as your Organization function
  14. 14. Jack 402 Cole 402 •Scroll down and fill out the applicable Organizational Information 514-4267 YourSuccess@coleinformation.com YourSuccess@coleinformation.com YourSuccess@coleinformation.com YourSuccess@coleinformation.com
  15. 15. Verify All Information is Correct… 555-5555 Smith •If/when correct, click Create a Profile.
  16. 16. Verify All Information is Correct… 555-5555 Smith •If/when correct, click Create a Profile.
  17. 17. •Your registration is now complete. •Print this page for your records. •Check your email for a confirmation with a link to continue your SAN process.
  18. 18. •Click on the email link to •Click on the email link to continue your SAN continue your SAN process. process. Lora
  19. 19. •Select area codes by area code number. •Log in with the •Log in with the organization ID and organization ID and password your received. password your received. 20
  20. 20. •Agree to the terms •Agree to the terms and click the certify and click the certify button. button.
  21. 21. Email Confirmation Now log in to select your area codes .
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  25. 25. •Choose your area •Choose your area codes. codes. •The first 5 are •The first 5 are free. free. •More than 5 costs •More than 5 costs $59 for each area $59 for each area code. code.
  26. 26. •Confirm your area •Confirm your area codes. Note: area codes. Note: area codes can only be codes can only be added to your added to your subscription, not subscription, not removed, once you removed, once you confirm your confirm your subscription. subscription.
  27. 27. •Your SAN is •Your SAN is pending. pending. •Wait one business •Wait one business day then log in to day then log in to check your status. check your status. 28
  28. 28. Telemarketing.DoNotCall.Gov •https://telemarketing.donotcall.gov •Click Register New Users.
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  31. 31. •After receiving your SAN, log •After receiving your SAN, log into your Cole product. into your Cole product. •Click on the My Account •Click on the My Account button at the upper left hand button at the upper left hand corner of the screen to corner of the screen to update your SAN information. update your SAN information. 33
  32. 32. •Update the National Do•Update the National DoNot Call information. Not Call information. •Add in your SAN number •Add in your SAN number including: including: •The Org. ID •The Org. ID •Expiration date •Expiration date •SAN type •SAN type •Area codes •Area codes •Save and close. •Save and close. 34
  33. 33. We’re Here to Help! •Customer care advisors •800-283-2855 •Monday-Friday CST •National Do Not Call Registry •https://telemarketing.donotcall.gov/ •Cole Information •www.coleinformation.com •www.colecommunity.com
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