1.
1.
understanding
the brand
© 2013 confidential • prepared for vaathsalya foods
vaathsalaya

2.
vaathsalaya
healthy “millet” based food products
stepping stone towards the companies vision
lacking product awareness
increase product awareness
lacking retail identity
© 2013 confidential • prepared for vaathsalya foods
scope of work { retail identity creation }

3.
2.
retail identity
creation
© 2013 confidential • prepared for vaathsalya foods
vaathsalaya

4.
the name •
vaathsalaya
affection • care • warmth • tenderness
a well defined product nomenclature that
represents the basic cause of retailing
healthy “millet” based food products and
making it easily available for the modern
lifestyle.
deriving inspiration from the above
emotions.
embrace
to clasp or hold close with the arms, usually
as an expression of affection.
© 2013 confidential • prepared for vaathsalya foods

5.
retail identity • kiosk fixture development
concept • embrace
an iconic derivative of a
classical example of a
mother emracing her child
* top view
© 2013 confidential • prepared for vaathsalya foods
transforming the same
metaphor into a retail
fixture that would stock
and display the food
products

6.
retail identity • kiosk fixture development
concept • embrace
outer shell
embrace
embrace
© 2013 confidential • prepared for vaathsalya foods
product
store/shelf

7.
retail identity • visual merchandising
concept • embrace
island display
infographics /
product
features
stacking
© 2013 confidential • prepared for vaathsalya foods
embrace

8.
layout plan • kiosk
parallel counters
10’0”
counter 1 / storage below
interaction
points
1’6”
traffic flow
counter 2 / storage below / optional
interaction
points
© 2013 confidential • prepared for vaathsalya foods
traffic flow
3’3”
1’3”

9.
plannogram • layout plan • kiosk
parallel counters
cat. 1
9 pcs
cat.5
8 pcs
cat.2
9 pcs
cat.3
9 pcs
books
© 2013 confidential • prepared for vaathsalya foods
cat.4
9 pcs
product tasting
cat.6
8 pcs
pos
cat.7
8 pcs
cat.8
8 pcs

10.
3.
proposed view
kiosk sol.
© 2013 confidential • prepared for vaathsalya foods
vaathsalaya

11.
© 2013 confidential • prepared for vaathsalya foods

12.
© 2013 confidential • prepared for vaathsalya foods

13.
© 2013 confidential • prepared for vaathsalya foods

14.
© 2013 confidential • prepared for vaathsalya foods

15.
thank you
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