Blogs or Flogs? Genre Conventions and Linguistic Practices in Corporate Web Logs

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I held this presentation on 31 August 2007 at the Telematica Instituut in Enschede, The Netherlands on invitation from Lilia Efimova.

Educação Economia e finanças Tecnologia

Blogs or Flogs? Genre Conventions and Linguistic Practices in Corporate Web Logs Cornelius Puschmann University of Düsseldorf [email_address] Telematica Instituut 31 August 2007

Contents of this presentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

The project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A lot of different terms on the market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My pragmatic definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organizational and functional types of corporate blogs ,[object Object]

Organizational and functional types of corporate blogs ,[object Object],[object Object]

Corporate blogging ethics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],code of conduct, “behavior beats bottom line”

A communicative crisis? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communicating vs. Publishing spontaneous planned discursive monologic qualified constative publishing (written) interpersonal communication (spoken) transient persistent contextual non-contextual

What's so special about blogs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implications for corporate blogging ,[object Object],[object Object],[object Object],[object Object]

Three strategic approaches: conforming , flouting or subverting conventions

Strategy #1: Conforming author is discernible

The trouble with conforming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy #2: Flouting instead, use of the “ corporate we”

The trouble with flouting ,[object Object],[object Object],[object Object]

Strategy #3: Subverting there's an author... but he's fictional

The trouble with subverting ,[object Object],[object Object],[object Object],[object Object]

Observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs or Flogs? Exploring and Exploiting Genre Conventions and Linguistic Practices in Corporate Web Logs Cornelius Puschmann University of Düsseldorf [email_address] Telematica Instituut 31 August 2007

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