Karen Boyd, Communications Director, City of Oakland and Frances Berriman, Senior Designer, Code for America, on the Digital Front Door project and the opportunities and challenges of introducing user-centered design practices into how government builds technology. Watch the video online: http://www.youtube.com/watch?v=XcljjSXYygQ&list=PL65XgbSILalWFStqV0z0N9pvftstJ8AAh&index=54 Get involved with Code for America: www.codeforamerica.org/action

2. DIGITAL
FRONT DOOR
KAREN BOYD
Communications Director
City of Oakland !!
FRANCES BERRIMAN
Senior Designer
Code for America

3. City websites

4. Initial research
• Re-design cycles of 3 - 5 years
• Farmed out to consultants
• Not action driven
• More like brochures than tools
• Broken information architectures
• Side work for staff, not central

5. Redesign the
redesign

6. picture of
Digital Front
oakland Door
city hall

7. The approach
1. Data-driven
2. Quick, actionable, immediately
relevant
3. Decentralized

8. 1. Data-driven : Data dashboard

9. 1. Data-driven : Web Analytics Club

10. 1. Data-driven : User research
• Staff interviews
• City survey

11. 2. Quick, actionable, immediately
relevant : alpha.oakland.gov

12. 3. Decentralized : Diffusing
innovation through the organization

13. Modeling a new
path for cities

14. More fun
Make it last
No finish line