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Lesson 2 - The
                        Attkinson -Shiffrin’s
                         Multi Store Model




Friday, 13 April 2012
From Last Lesson.......
 The processes of converting information into a form
 that can be stored is known as______________,
 whereas_______ is the process of recovering
 information that has been stored.




Friday, 13 April 2012
From Last Lesson.......
 The processes of converting information into a form
 that can be stored is known as______________,
 whereas_______ is the process of recovering
 information that has been stored.


 The Answer:
 The processes of converting information into a form
 that can be stored is known as Encoding, whereas
 retrieval is the process of recovering information
 that has been stored.


Friday, 13 April 2012
Friday, 13 April 2012
What you need to know and be able to do by the end of the
   lesson
    • Explain and evaluate the Atkinson-Shiffrin’s multi-store model of
      memory, including the capacity and duration of each store
    • Explain the purpose of maintenance, elaborative rehearsal and
      chuncking
    • Explain the ‘serial position effect’ in terms of evidence for the
      Atkinson-Shiffrin’s multi-store model  




Friday, 13 April 2012
Friday, 13 April 2012
Friday, 13 April 2012
MULTI-STORE MODEL




Friday, 13 April 2012
Sensory Memory

                   Refers to the initial, momentary recording of
                   information in our sense organs.

                   The sensory memory stores an unlimited
                   amount of information for up to a few seconds.

                   In general we are not aware of what is in our
                   sensory memory.



Friday, 13 April 2012
Sensory Registers

                    The sensory registers act as a sub system
                    briefly storing specific sensory information




                            Iconic                Echoic



Friday, 13 April 2012
Iconic

                  The Iconic memory is the memory that deals
                  with visual sensory information.

                  It is thought that the iconic memory holds
                  exact copies, for 0.3 sec. Its storage capacity it
                  thought to be relatively unlimited.




Friday, 13 April 2012
Echoic


                  Our Echoic memory is the name applied the
                  sensory memory system that processes
                  auditory information.

                  It is thought that the echoic memory holds
                  exact copies, for 3-4 seconds. Its storage
                  capacity it thought to be relatively unlimited.



Friday, 13 April 2012
Sperling (1960)




    You have 5min to read the pages 241-242 on share
    with your partner the findings of Sperling’s study


Friday, 13 April 2012
Main Point


                  Participants could accurately recall the letters
                  in each row, no matter what the tone
                  specified. This means all the letters were
                  momentarily available in sensory memory.




Friday, 13 April 2012
Sensory to Short-Term
                          Memory


                  The information in sensory memory vanishes
                  unless it captures our attention and enters
                  short-term memory.

                  Attention is the          to the STM




Friday, 13 April 2012
Short-Term Memory
                               (STM)

                  STM is the stage between sensory and long-
                  term memory. The short term memory is also
                  called working memory. This is because we
                  ‘work with’ or manipulate the information. It is
                  not an exact replica.




Friday, 13 April 2012
STM TEST




Friday, 13 April 2012
Properties of STM


                 Findings from such tests show that STM has the
                 capacity of 7 +/- 2

                 The STM retains items for approximately 20 sec




Friday, 13 April 2012
Improving the capacity
                          of STM
                  Chunking - this involves grouping bits of
                  information into meaningful units (chunks)

                 This increases the amount of information (i.e
                 capacity) that can be held in STM at one
                 time e.g. combining the digits 3,7,8 into
                 single number 378



Friday, 13 April 2012
Chunking




Friday, 13 April 2012
Improving the duration
                          of STM

  Rehearsal: process of actively manipulating information to aid storage
  and retrieval
  Two main types:
  Maintenance rehearsal - repetition of a sound or image over and
  over in a rote, mechanical way without adding meaning to it
  Elaborative rehearsal - reorganising new and existing information in
  a meaningful way to aid storage and retrieval. E.g. Concept maps :)




Friday, 13 April 2012
Long- Term Memory




   Capacity: Potentially unlimited



                                                    time
                                              a life
                                        up to
                              An ything
                    Duration:


Friday, 13 April 2012
Evidence for the Multi-store Model




                                         effect
                                position
                           rial
                    The se


                          Patients with Brain Damage




Friday, 13 April 2012
Criticisms of the Atkinson-Shiffrin model



  Does not explain inter
                        action between memo
                                            r y stores




Friday, 13 April 2012

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Lesson 2 the attkinson-shiffrin's multi-store model 2012 sh

  • 1. Lesson 2 - The Attkinson -Shiffrin’s Multi Store Model Friday, 13 April 2012
  • 2. From Last Lesson....... The processes of converting information into a form that can be stored is known as______________, whereas_______ is the process of recovering information that has been stored. Friday, 13 April 2012
  • 3. From Last Lesson....... The processes of converting information into a form that can be stored is known as______________, whereas_______ is the process of recovering information that has been stored. The Answer: The processes of converting information into a form that can be stored is known as Encoding, whereas retrieval is the process of recovering information that has been stored. Friday, 13 April 2012
  • 5. What you need to know and be able to do by the end of the lesson • Explain and evaluate the Atkinson-Shiffrin’s multi-store model of memory, including the capacity and duration of each store • Explain the purpose of maintenance, elaborative rehearsal and chuncking • Explain the ‘serial position effect’ in terms of evidence for the Atkinson-Shiffrin’s multi-store model   Friday, 13 April 2012
  • 9. Sensory Memory Refers to the initial, momentary recording of information in our sense organs. The sensory memory stores an unlimited amount of information for up to a few seconds. In general we are not aware of what is in our sensory memory. Friday, 13 April 2012
  • 10. Sensory Registers The sensory registers act as a sub system briefly storing specific sensory information Iconic Echoic Friday, 13 April 2012
  • 11. Iconic The Iconic memory is the memory that deals with visual sensory information. It is thought that the iconic memory holds exact copies, for 0.3 sec. Its storage capacity it thought to be relatively unlimited. Friday, 13 April 2012
  • 12. Echoic Our Echoic memory is the name applied the sensory memory system that processes auditory information. It is thought that the echoic memory holds exact copies, for 3-4 seconds. Its storage capacity it thought to be relatively unlimited. Friday, 13 April 2012
  • 13. Sperling (1960) You have 5min to read the pages 241-242 on share with your partner the findings of Sperling’s study Friday, 13 April 2012
  • 14. Main Point Participants could accurately recall the letters in each row, no matter what the tone specified. This means all the letters were momentarily available in sensory memory. Friday, 13 April 2012
  • 15. Sensory to Short-Term Memory The information in sensory memory vanishes unless it captures our attention and enters short-term memory. Attention is the to the STM Friday, 13 April 2012
  • 16. Short-Term Memory (STM) STM is the stage between sensory and long- term memory. The short term memory is also called working memory. This is because we ‘work with’ or manipulate the information. It is not an exact replica. Friday, 13 April 2012
  • 17. STM TEST Friday, 13 April 2012
  • 18. Properties of STM Findings from such tests show that STM has the capacity of 7 +/- 2 The STM retains items for approximately 20 sec Friday, 13 April 2012
  • 19. Improving the capacity of STM Chunking - this involves grouping bits of information into meaningful units (chunks) This increases the amount of information (i.e capacity) that can be held in STM at one time e.g. combining the digits 3,7,8 into single number 378 Friday, 13 April 2012
  • 21. Improving the duration of STM Rehearsal: process of actively manipulating information to aid storage and retrieval Two main types: Maintenance rehearsal - repetition of a sound or image over and over in a rote, mechanical way without adding meaning to it Elaborative rehearsal - reorganising new and existing information in a meaningful way to aid storage and retrieval. E.g. Concept maps :) Friday, 13 April 2012
  • 22. Long- Term Memory Capacity: Potentially unlimited time a life up to An ything Duration: Friday, 13 April 2012
  • 23. Evidence for the Multi-store Model effect position rial The se Patients with Brain Damage Friday, 13 April 2012
  • 24. Criticisms of the Atkinson-Shiffrin model Does not explain inter action between memo r y stores Friday, 13 April 2012