6. Internationalisation as a “journey” KCC/BSK-CIC/SOA Development Only 2% of non-exporters say they intend to internationalise in the next 12 months Barclays/Kingston University; Feb. 2011
7. Barriers EXPOSURE ASPIRATION CONTACTS LANGUAGE FINANCE EXPERTISE / SKILLS MANAGEMENT CAPACITY & CAPABILITY CONFIDENCE IN PRODUCT / SERVICE CONFIDENCE IN SELF INFORMATION MARKET KNOWLEDGE