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IAIN SHEPHERD INTERNATIONALISATION
Why do we give Internationalisation such priority? ,[object Object],[object Object],[object Object]
Internationalisation & the LEP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internationalisation & the LEP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internationalisation as a “journey” KCC/BSK-CIC/SOA Development Only 2% of non-exporters say they intend to internationalise in the next 12 months Barclays/Kingston University; Feb. 2011
Barriers EXPOSURE ASPIRATION CONTACTS LANGUAGE FINANCE EXPERTISE / SKILLS MANAGEMENT CAPACITY  & CAPABILITY CONFIDENCE IN PRODUCT / SERVICE CONFIDENCE IN SELF INFORMATION MARKET KNOWLEDGE
Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coast to Capital: Supply side ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Actions Underway / Planned: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FOREIGN DIRECT INVESTMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Tourism ,[object Object],[object Object],[object Object]
International Tourism Consultation ,[object Object],[object Object],[object Object],[object Object]
Questions for the Forum ,[object Object],[object Object],[object Object]

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