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Your Bottom Line is Showing: Why reputation management matters to Investor Relations

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CNW Group
CNW Group

One tweet or blog can impact your greatest asset: your company’s reputation. With the power to break your bottom line, reputation management is more important than ever. Case studies from RioTinto Alcan and CGI demonstrate why social media monitoring should be part of the modern IRO’s daily routine.

BusinessEconomy & Finance
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Your Bottom Line is Showing Why reputation management matters to Investor Relations Carolyn McGill-Davidson President & CEO CNW Group
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The web has changed everything ,[object Object],[object Object],[object Object],[object Object]
How often do you use social media outlets to research products and services before making a purchase? At least Occasionally 61% ,[object Object],[object Object],Base: Users n=1516 Users are Turning to Social Media for Researching Purchases
Social media reaches mass adoption Source: North American Technographics® Interactive Marketing Online Survey, Q2 2009 (US), North American Technographics Media And Marketing Online Survey, Q2 2008, and North American Social Technographics Online Survey, Q2 2007. Forresters Research, Inc. Base: US online adults
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Social media is blurring the lines of IR & PR The new reality
On the web, good news spreads fast. Bad news spreads faster. ,[object Object],[object Object],[object Object],[object Object]
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Your Bottom Line is Showing: Why reputation management matters to Investor Relations

  • 1. Your Bottom Line is Showing Why reputation management matters to Investor Relations Carolyn McGill-Davidson President & CEO CNW Group
  • 2.
  • 3.
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  • 6. Social media reaches mass adoption Source: North American Technographics® Interactive Marketing Online Survey, Q2 2009 (US), North American Technographics Media And Marketing Online Survey, Q2 2008, and North American Social Technographics Online Survey, Q2 2007. Forresters Research, Inc. Base: US online adults
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  • 14. Social media is blurring the lines of IR & PR The new reality
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