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Brian	Oblinger	
VP,	Community	&	Support
@brianoblinger
		in/brianoblinger
@brianoblinger
Support	Communities
@brianoblinger
Support	Communities	aren't	sexy	🤓
@brianoblinger
Support	Communities	aren't	sexy,	they're	just	
the	most	common	and	effective	type	of	
community	on	the	web	today
#HatersGonnaHate	😎
@brianoblinger
You	know	what's	sexy?	Support	Communities’	ROI
#MakeItRain	💸💰
@brianoblinger
It's	time	to	evolve	Support	Communities	
beyond	the	old	deflection	methodology
@brianoblinger
old	deflection	methodology	=	throw	up	a	
“community”,	commit	very	few	resources,	and	
hope	that	it	siphons	off	X%	of	cases	per	year
@brianoblinger
deflection	is	a	KPI,	not	a	strategy
@brianoblinger
deflectionconnection
@brianoblinger
connection	=	build	a	vibrant	support	community	and	
invest	significantly	to	facilitate	knowledge	sharing,	
accelerated	learning,	and	personal	growth
@brianoblinger
deflection	=	community	is	a	sidecar
connection	=	community	is	the	engine
@brianoblinger
Support	Community
@brianoblinger
Community
@brianoblinger
Support	Community
@brianoblinger
Community	Support
@brianoblinger
Community	&	Support
@brianoblinger
Community SupportContent
@brianoblinger
@brianoblinger
What	does	success	look	like?
Community	Adoption
Traditional	Support
Effort	Required
@brianoblinger
Satisfaction	+	Scalability	+	Sustainability	=	Success
@brianoblinger
Takeaways
1. Support	Communities,	while	often	forgotten,	are	relevant	and	important

2. Focus	on	connecting	people	to	the	right	answer,	not	deflection

3. Instill	a	mindset	that	community,	content,	and	support	are	one	ecosystem

4. Build	departmental	structure	and	resources	to	drive	efficiency	and	satisfaction

5. Don’t	wait	for	customers	to	come	to	community,	bring	community	to	them
@brianoblinger
THE	BIG	SECRET
@brianoblinger

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