Presentation marketing pitch

1. Marketing Pitch

2. Synopsis What would you do if someone close to you just disappeared, without reason? Two teenage sisters who shared everything with one another, and were well known for their close friendship are torn apart when one of them strangely goes missing. The protagonist (Kate) is left behind with no clues to the whereabouts of her sister (Sophie). The police have proved to be disinterested and of no help, so Kate decides to set out on a quest to find her sister and discover why she disappeared so unexpectedly.

3. Similar film teasers The Changeling: http://www.youtube.com/watch?v=G0i9vHYiW2g The Lovely Boneshttp://www.youtube.com/watch?v=ikUWKi0W5_g Flight plan http://www.youtube.com/watch?v=gsGLpV0iWjg

4. As a group we like the idea of this poster and therefore want to create our poster with a similar theme

5. Where will our posters go? On the internet On film websites and social networking sites Magazine Adverts In towns Cardboard billboards

6. Publicity campaign Previews Teaser Trailer Poster on front page of Empire Magazine Previews at film festivals Press junkets Posters

7. How will we generate word of mouth? Viral Marketing e.g. like emails sent round for Shifty Social networking Pages

8. Iconography In our trailer, we are particularly interested in showing the emotions on the characters faces. This will be predominately showing unhappiness and fear. And this therefore follows the typical elements of a thriller genre.

9. Target Audience Main target audience will be ages 15-24, however we feel that it will also appeal to an older audience and therefore caters for a wider range of people.

10. Characters The main characters (Kate and Sophie) will be aged between 15 and 24 as the films target audience is aimed at the same age group. This is to attract the audience as they can relate to the characters better if they are the same age.