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How to use social media to attract customers

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Chartered Management Institute
Chartered Management Institute

A presentation by Gill Hunt, founder of Skillfair, on how you can use social media to attract new customers.

BusinessTechnology
1 of 30
Intelligent Online Marketing Gill Hunt, Skillfair
What do I know?
Skillfair - Online consultancy marketplace ,[object Object],[object Object],[object Object],[object Object]
How things change ,[object Object],[object Object],[object Object]
Do I need to?
Objectives E-book Meeting E-mail Newsletter Call Speak Link Conversation
Increasing connection
Back to Basics ,[object Object],[object Object],[object Object],[object Object]
Product/Persona ,[object Object],[object Object],[object Object]
Your web presence ,[object Object],[object Object],[object Object],[object Object]
Place
Choosing the right places
Culture Matters Produced 2008
Discussion Search Engines Google Bing Yahoo MSN Wikipedia Delicious digg Twitter Google Buzz Facebook Google Profiles LinkedIn Viadeo Naymz Email forums Forums YouTube Flickr MySpace Recruitment sites Newspaper/TV sites
Beginning the spiral Awareness Interest Engagement
Price
Clarity on Price ,[object Object],[object Object],[object Object],[object Object]
Promotion
Tell people what you’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The full journey Tweet Blog Profile Check Newsletter Offline Engagement ££
Caution! ,[object Object],[object Object],[object Object]
Making it easy
Use Tools to Help Skillfair Blog LinkedIn Twitter RSS News, projects, offers, members Twitterfeed Twitterfeed Group members and connections Followers Blog Followers
Tools and more tools
Discussion Blogs Wordpress Typepad Blogger Technorati Feedburner Websites Moonfruit Webeden Google CrazyEgg Google Analytics Wikis & Collaboration Google Wave Google Wiki Huddle Twitter Tools Tweetdeck TwitterFeed Hootsuite http://www.twitstat.com/twitterclientusers.html
Action Plan -1 Who are you? ,[object Object],[object Object],[object Object],[object Object]
2- What should visitors do? ,[object Object],[object Object],[object Object]
3- Where should you be? ,[object Object],[object Object],[object Object]
4 – Set an update strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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