WiFi - 3 case studies in commercial deployment

Three Business Models for Public Access Wireless LANs Chris Marsden Annenberg School 19 November 2003 Draft for comments to: [email_address] +44 777 926 0376

Case Studies in Property Rights in ‘Free Spectrum’ ,[object Object],[object Object],[object Object],[object Object],[object Object]

LANs and WANs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s different about LANs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Economic Case for WLANs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Against WLANs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3 Models:WiFi as 3G Complement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Boingo; Classic Aggregator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Boingo – Unique Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Boingo – Transferable Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cloud – Unique Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cloud – Lessons for Others ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KTNespot – Unique Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KTNespot – Lessons for Others ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Partnership model -franchisees ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Partnership model - backhaul ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Partnership model - wireless ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. Billing and subscriber management ,[object Object],[object Object],[object Object]

3. Software integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Hardware integration ,[object Object],[object Object],[object Object]

2004 – Market Developments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WiFi - 3 case studies in commercial deployment

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