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PARTNERING FOR
MOBILE
SUCCESS
MARKETING
RESEARCH
EMPLOYEE
ENGAGEMENT
A WORLD OF INSIGHTS
Research Services
Presented September 2013 on behalf of
PARTNERING FOR
MOBILE
SUCCESS
3PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS
Research Services
Top drivers of SMB mobility investments
Most important drivers of your company’s planned investments in mobility
over the next 12 months
69%
58%
55%
46%
43%
38%
34%
32%
21%
10%
0%
Improving end-user productivity
Improving customer support or services
Improving decision making via immediate access to info
Increasing collaboration among employees
Lowering operating costs
Improving employee satisfaction
Gaining competitive/information edge
Expanding revenue opportunities
Consumerizing IT
Improving supply chain management
Other
Top mobility demands from users and lines of business
4PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS
Research Services
66%
57%
46%
41%
35%
33%
30%
25%
24%
23%
19%
16%
1%
Access corporate email via mobile devices
Access corprorate apps via mobile devices
Supporting BYOD requirements
Ability to use device of choice
Ability to access/store data in cloud-based mobile apps
Using/Improving mobile collaboration and conferencing apps
Redefining business processes to leverage wireless access to info
Ability to update security settings
Deploying mobile apps with consumer-like functionality
Implementing device/OS standards and policies to limit complexity
Creating custom mobile apps
Designing mobile apps to take advantage of native device capabilities
Other
Most challenging mobile-related activities
5PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS
Research Services
52%
51%
47%
40%
34%
30%
29%
28%
26%
25%
22%
20%
14%
3%
Managing device security
Setting and enforcing mobile policies
Managing network security
Providing mobile access to corporate data and applications
Ensuring compliance and producing audit trails
Too many OS/platforms to support
Training internal IT resources
Supporting connectivity and Wi-Fi access
Resolving helpdesk incidents and problems
Mobile app development
Finding/sourcing specialized IT skill sets
Installing and updating software
Closed/proprietary nature of mobile platforms
Other
Most important attributes when evaluating mobile partners
6PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS
Research Services
64%
63%
60%
50%
46%
32%
31%
26%
18%
14%
2%
Ease of IT support and management with existing tools
Security
Integration into existing infrastructure
Ease of use/Minimal training requirement
Access to corporate, custom and productivity apps
Scalability
Wide choice of mobile devices on consistent platform
Familiar user interfaces
Improved movement of corporate data to the cloud
Familiar and open app development tools
Other
Benefits companies most hope to gain from
mobile partnerships
7PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS
Research Services
55%
41%
29%
24%
14%
12%
10%
6%
1%
Cost savings/efficiency
Better security
Reduced complexity
Better mobile support
Expertise across multiple mobile platforms and OSs
More predictable costs
Better bandwidth/storage
Expertise across multiple mobile devices
Other
Methodology and Research Objectives
Sample
Field Work September 16, 2013 to
September 23, 2013
Total Respondents 155
Qualifiers Employment at a company with
between 50-499 employees;
Involved in IT mobile strategy
Audience IDGE Research Panels
Collection Online Questionnaire
Number of
Questions
5 (excluding screeners and
demographics)
Method
Survey Goals
8PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS
Research Services
This survey was conducted to determine:
• Drivers of mobility investments at SMB organizations over the next 12 months
• Top mobility-related demands from end-users
• Top challenges with regard to mobility implementation and support
• Important attributes when evaluating mobile partners
• Top benefits expected from mobile partners
Total Respondents Organization Size
Job Title Breakdown Involvement in IT Purchase Decisions
9PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS
Research Services
Respondent Profile
155
Executive IT Management0 19%
IT Management 31%
IT Professionals 17%
Business Management 25%
Other 8%
250-499 employees 32%
50-249 employees 68%
72%
68%
85%
72%
38%
45%
Determine the business need
Determine requirements
Evaluate prosucts and services
Recommend and select vendors
Sell internally
Approve/authorize expenditures
IDG Research Services specializes in marketing and media-related research
for technology marketers. As a division of International Data Group (IDG), the
world's leading technology media, research, and event company, IDG Research
Services brings the resources and experience of a large, global company to its
clients in the form of a small, customer-focused business. For more information
please visit our website.
Janet King
GM/Vice President
Office: 207-847-9377
Fax: 207-847-9373
Email: janet_king@idgresearch.com
10PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS
Research Services

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Partnering for Mobile Success

  • 2. MARKETING RESEARCH EMPLOYEE ENGAGEMENT A WORLD OF INSIGHTS Research Services Presented September 2013 on behalf of PARTNERING FOR MOBILE SUCCESS
  • 3. 3PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services Top drivers of SMB mobility investments Most important drivers of your company’s planned investments in mobility over the next 12 months 69% 58% 55% 46% 43% 38% 34% 32% 21% 10% 0% Improving end-user productivity Improving customer support or services Improving decision making via immediate access to info Increasing collaboration among employees Lowering operating costs Improving employee satisfaction Gaining competitive/information edge Expanding revenue opportunities Consumerizing IT Improving supply chain management Other
  • 4. Top mobility demands from users and lines of business 4PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services 66% 57% 46% 41% 35% 33% 30% 25% 24% 23% 19% 16% 1% Access corporate email via mobile devices Access corprorate apps via mobile devices Supporting BYOD requirements Ability to use device of choice Ability to access/store data in cloud-based mobile apps Using/Improving mobile collaboration and conferencing apps Redefining business processes to leverage wireless access to info Ability to update security settings Deploying mobile apps with consumer-like functionality Implementing device/OS standards and policies to limit complexity Creating custom mobile apps Designing mobile apps to take advantage of native device capabilities Other
  • 5. Most challenging mobile-related activities 5PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services 52% 51% 47% 40% 34% 30% 29% 28% 26% 25% 22% 20% 14% 3% Managing device security Setting and enforcing mobile policies Managing network security Providing mobile access to corporate data and applications Ensuring compliance and producing audit trails Too many OS/platforms to support Training internal IT resources Supporting connectivity and Wi-Fi access Resolving helpdesk incidents and problems Mobile app development Finding/sourcing specialized IT skill sets Installing and updating software Closed/proprietary nature of mobile platforms Other
  • 6. Most important attributes when evaluating mobile partners 6PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services 64% 63% 60% 50% 46% 32% 31% 26% 18% 14% 2% Ease of IT support and management with existing tools Security Integration into existing infrastructure Ease of use/Minimal training requirement Access to corporate, custom and productivity apps Scalability Wide choice of mobile devices on consistent platform Familiar user interfaces Improved movement of corporate data to the cloud Familiar and open app development tools Other
  • 7. Benefits companies most hope to gain from mobile partnerships 7PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services 55% 41% 29% 24% 14% 12% 10% 6% 1% Cost savings/efficiency Better security Reduced complexity Better mobile support Expertise across multiple mobile platforms and OSs More predictable costs Better bandwidth/storage Expertise across multiple mobile devices Other
  • 8. Methodology and Research Objectives Sample Field Work September 16, 2013 to September 23, 2013 Total Respondents 155 Qualifiers Employment at a company with between 50-499 employees; Involved in IT mobile strategy Audience IDGE Research Panels Collection Online Questionnaire Number of Questions 5 (excluding screeners and demographics) Method Survey Goals 8PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services This survey was conducted to determine: • Drivers of mobility investments at SMB organizations over the next 12 months • Top mobility-related demands from end-users • Top challenges with regard to mobility implementation and support • Important attributes when evaluating mobile partners • Top benefits expected from mobile partners
  • 9. Total Respondents Organization Size Job Title Breakdown Involvement in IT Purchase Decisions 9PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services Respondent Profile 155 Executive IT Management0 19% IT Management 31% IT Professionals 17% Business Management 25% Other 8% 250-499 employees 32% 50-249 employees 68% 72% 68% 85% 72% 38% 45% Determine the business need Determine requirements Evaluate prosucts and services Recommend and select vendors Sell internally Approve/authorize expenditures
  • 10. IDG Research Services specializes in marketing and media-related research for technology marketers. As a division of International Data Group (IDG), the world's leading technology media, research, and event company, IDG Research Services brings the resources and experience of a large, global company to its clients in the form of a small, customer-focused business. For more information please visit our website. Janet King GM/Vice President Office: 207-847-9377 Fax: 207-847-9373 Email: janet_king@idgresearch.com 10PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services