The Vortex of Change - Digital Transformation (Presented by Intel)

3. Copyright © 2015 Intel Corporation Anewworldoftechisemerging NEXT-TIMEBUYERS SMARTPHONESONWHEELS CHINAINNOVATIONECOSYSTEM 360o ViDEO VIRTUALREALITY CHATBOTS INTELLIGENTASSIsTANTS ARTIFICIALINTELLIGENCE QUANTUMCOMPUTING ENTERPRISEWEARABLES FOGCOMPUTING ENTERPRISECHAT INTERNETOF LIVINGTHINGS DRONES

4. Copyright © 2015 Intel Corporation Caught in the Vortex…? Growth Enablers/Inhibitors BusinessEfficiency &Agility DATA: Trust,Privacy, sovereignty Innovation:New EconomyBizModels MacroEconomic Effect 4

5. Copyright © 2015 Intel Corporation AndTraditionalEnterpriseisStartingtoEmbracetheChange CircularEconomyCo-CreationEconomyExperience&LifestyleEconomy 5 Business Model Innovation: Beyond Sharing, More New Business Models

6. Copyright © 2015 Intel Corporation Digital Convergence Across All Industries “DigitalConvergence” Blending of Traditional and Digital Business TraditionalEconomy DigitalEconomy Watches – Tag Heuer. Apple Watch. Basis Banking at a Digital Tipping Point? Energy -Smart meters/GRID. Home automation (HIVE) 6 Other names and brands may be claimed as the property of others. Retail - Nordstrom / Digital mirrors. Nike co-creationAutomotive car sharing, life style, co-creation

8. Copyright © 2015 Intel Corporation 8 ++ Ignite innovation and productivity Through Transformed workplaces Reduce IT/ Operational Technology Cost; Increase Agility Reduce business risk and protect brand value with security and privacy Win and retain customers with stunning connected experiences ++ On- Demand (Secure Cloud) Trusted (Security) Connected Experience (Perceptual Computing) Innovative Workforce (Business Client) Transform Business with Trusted, Real-time Data Data Driven (Big Data) Delivering Transformative businessOutcomes Digital Business Platform Drive operational excellence and revenue via extended insights Smart World (IoT)

9. Copyright © 2015 Intel Corporation Democratization of Analytics Data as a Service Personalization & Context Operational efficiency & safety Sentiment Analysis / Ad Placement logistic planning, defect analysis, patient safety Smart Assistants Scout7 How will you derive value from your data? Do you have a BIG DATA strategy? What barriers are holding you back? Data Driven 9 Other names and brands may be claimed as the property of others. Transformyourbusinesswithtrusted,realtimedata Personalization & Context Democratization of Analytics Operational efficiency & safety Data as a Service Sentiment Analysis / Ad Placement logistic planning, defect analysis, patient safety Smart Assistants Scout7

10. Copyright © 2015 Intel Corporation Data Hubs Machine Learning & AI Google voice recognition / Netflix Recommendations Hamburg Port Authority / VW Audi Data Driven – Areas to Watch Emerging Usages Analytics moving to the cloud 10 Other names and brands may be claimed as the property of others.

12. Copyright © 2015 Intel Corporation The Role of Corporate IT is Changing… Technology & Applications Business and Information IT as the Orchestrator of Technology & Apps IT as the Business Process and Information Expert PasS SaaS IaaS Hybrid IT Public Cloud Private Cloud 1101 0110 1 0 1 0 1 0 1 0 1 1 0 1 1 1 0 1 0 1 1 0 0 1 1 1 0 1 0 1 1 1 0 1 0 1 0 1 0 1 1 0 1 1 “Businessfundedtechnologywillaccountfor55percentofthetotalITspendin2014” –IDCNewBuyerTechnologySpendingForecast 12

13. introducing Intel® SSD Data Center Family P3520/3320 & D3700/3600 Intel® Xeon® Processor E5-2600 v4 Product Family

14. Orchestration Intel® ResourceDirector Technology Introducing Performance INTEL®XEON®PROCESSORE5-2600v4PRODUCTFamily Upto 22 cores per CPU Upto 44%increased performance1 Security Upto 70% more encryption performance per core2 with improved malware protection & key generationwith improved virtualization

15. Intel®SSDDataCenter FamilyP3320&D3700 Intel®SSD DataCenterP3320 Series Intel®SSD DataCenterD3700Series Upto 3.45Xfaster business analytics1 Upto 6Xfaster response time vs. SAS systems4 Upto 6Xmore IOPS vs. SAS systems4 Intel’s first 3D NAND SSD Intel’s first dual-port PCIe SSD Maintain 100%performance after controller failure3 Upto 3.2xfaster sequential reads vs. SATA2

16. Copyright © 2015 Intel Corporation Intel® Leverages the Power of big Data Analytics on Cloudera 17 1 “McAfee Threats Report: Second Quarter 2012,” McAfee, www.mcafee.com/us/resources/reports/rp-quarterly-threat-q2- 2012.pdf (PDF) 2 Koebler, Jason, “U.S. Nukes Face Up to 10 Million Cyber Attacks Daily ,” U.S. News & World Report (2012), www.usnews.com/news/articles/2012/03/20/us-nukes-face-up-to-10-million-cyber-attacks-daily Chip Design Validation: Cut Product Time to Market Faster analysis process for validating results Streamlined debug process through analysis of large volumes of historical test data Reseller Channel Management: Increased sales by $5M per Qtr. Decreased cost by $6M per Qtr. Smarter reseller engagement prioritization by leveraging advanced customer profile algorithms Cost efficient detection of non-complaint claims Malware Detection: Proof of Concept (POC) Collecting and analyzing large amounts of server security data at the system, network, and application levels lead to discovery of new malware threats before they arise. MALWARE newmalwaresamples perquarter1 MILLION U.S.cyberattacksperday2 CYBERATTACKS MILLION

17. Copyright © 2015 Intel Corporation OPEN OPTIMIZEDENTERPRISE SECURE Applications Analytics-powered vertical and horizontal solutions Analytics Open source platform for collaborative data science and analytics application development Data Open source, Hadoop-centric platform for distributed and scalable storage and processing Infrastructure Software-defined storage, network and cloud infrastructure optimized for Intel Architecture MachineLearning Multi-layered,fully-optimizedalgorithms PerformanceandSecurity Siliconandsoftwareenhancementstoprotect andacceleratedataandanalytics Big Deal: Cloudera + Intel Alliance Intel & Cloudera drive innovation through open source Accelerate evolution of Hadoop by joining forces on foundational technologies Enable open source developers to innovate in and on top of the Hadoop platform Intel enables CDH to run best on Intel Architecture Enables Cloudera to make best use of Intel data center technologies Provides datacenter infrastructure for Cloudera development & benchmarking at scale

19. Copyright © 2015 Intel Corporation Vortex of Change – More Questions… In which areas of your business are you experiencing the most change with regard to Digital Convergence? How is your company embracing any of the new economy business models? Who is leading the charge – IT, business or a partnership of both? 20

The Vortex of Change - Digital Transformation (Presented by Intel)

Cloudera, Inc.

The Vortex of Change - Digital Transformation (Presented by Intel)