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How Big Data Can Enable Analytics from the Cloud (Technical Workshop)

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In this workshop, we will look outside the box and help expand the problem space to include issues you may not have thought were possible before Big Data. From Near Real Time (NRT) recommendation engines, loan applications to churn detection, Big Data is answering new questions and providing organisations with a competitive edge through revenue increase, cost savings and risk mitigation. We will take a special look at the role the Cloud can play in elevating your analytics environment. We will discuss real world examples of how Big Data answers these questions and does it at a lower cost outlay.

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How Big Data Can Enable Analytics from the Cloud (Technical Workshop)

  1. 1. 1© Cloudera, Inc. All rights reserved. How can Big Data enable Analytics from the Cloud Joel Roland, System Engineer, Cloudera
  2. 2. 2© Cloudera, Inc. All rights reserved. What’s Driving Hadoop to the Cloud? Enterprise customers using cloud for big data analytics Hadoop deployments in cloud are accelerating: ● Executive mandate: minimize on-prem datacenter footprint ● Perceived lower overall TCO ● Increased agility: end-user self-service ● Elasticity: optimize infrastructure usage
  3. 3. 3© Cloudera, Inc. All rights reserved. Workloads in the cloud Only pay for what you need, when you need it ▪ Transient clusters ▪ Elastic workload ▪ Object storage centric ▪ Cloud-native deployment ETL/Modeling (Data Engineering) App Delivery (Operational Database) Reduce Operating Costs New Insights, New Revenue Run Without Risk BI/Analytics (Analytic Database) Explore and analyze all data, wherever it lives ▪ Transient or Persistent clusters ▪ Sized to demand ▪ HDFS or object storage ▪ Lift-and-shift or cloud-native deployment Enterprise-grade to protect your business, no matter what ▪ Fixed clusters ▪ Periodic sync ▪ All HDFS storage ▪ Lift-and-shift deployment
  4. 4. 4© Cloudera, Inc. All rights reserved. Embrace Transience for Lower Costs Decoupled Storage and Compute for Elastic Scale Patterns of Cloud-Native Applications Flexibility, Self-Service Models, and New Cost Dynamics Compartmentalize for Greater Isolation Object Store COMPUTE 1hr SPIN UP SPIN DOWN Object Store
  5. 5. 5© Cloudera, Inc. All rights reserved. Sample CDH in Cloud Architecture Data Sources Real-Time Serving Kafka/ Flume Spark Streaming HBase or Impala/Kudu (beta) Kafka Application S3 Hive/Spark/HoS Impala Analytics Batch Data Transformations Streaming Architecture
  6. 6. 6© Cloudera, Inc. All rights reserved. Sample CDH in Cloud Architecture Data Sources Real-Time Serving Kafka/ Flume Spark Streaming HBase, or Impala/Kudu (beta) Kafka Application S3 Hive/Spark/HoS Impala Analytics Batch Data Transformations Batch Analytics
  7. 7. 7© Cloudera, Inc. All rights reserved. Cloud Enabled by Cloudera Director OPERATIONS Cloudera Manager Cloudera Director • Cloudera Director is an integrated part of Cloudera Enterprise; designed to enable organisations to deploy Enterprise Grade Hadoop into the Cloud by making it • Fast, Easy, Secure and Reliable • Cloudera Director complements and extends the existing capabilities of tools such as Cloudera Manager • While enabling organisations to consume new usages patterns as well as reduce time-to-value when deploying Cloudera
  8. 8. 8© Cloudera, Inc. All rights reserved. Cloudera Director Benefits & Capabilities Eliminate Vendor Lock-in • Native support for multiple cloud-providers (AWS, Google Cloud Compute & Microsoft Azure) • Extend / Enable Hybrid cloud deployments using plugins for VMWare • You control what workloads run on which providers avoiding single vendors lock in.
  9. 9. 9© Cloudera, Inc. All rights reserved. Cloudera Director Benefits & Capabilities Simplify Cluster Lifecycle & Management • Simple and Easy to use UI to manage, spin up, scale, and spin down cluster. • Can fully automate Cloud Deployments at the click of a button • Dynamic scaling for clusters • Ability to clone clusters on-demand • Allows you to define blueprints for repeatable cloud deployments
  10. 10. 10© Cloudera, Inc. All rights reserved. Cloudera Director Benefits & Capabilities Accelerating Time-to-Value with Enterprise-ready security and administration • Deploy clusters in as little as 15-30 minutes! • Support for complex cluster topologies (eg HA) • Deployed with compliance-ready security and governance (eg Kerebos) • Clusters Easily connect into Cloudera’s BDR (Backup & Disaster Recovery Solution) • Has contains an extensible Restful API for those who want to script and automate cluster builds
  11. 11. 11© Cloudera, Inc. All rights reserved. In Summary Cloudera Director makes your journey to the cloud: • Fast • Deploy clusters across multiple cloud providers in minutes vs days • Easy • As Cloudera Director is an integrated part of the Platform, it makes creating, modifying and managing clusters in the cloud simple! • Secure • Deploy secure clusters out of the box • Reliable • Reduce risk or errors by using an automated deployment model
  12. 12. 12© Cloudera, Inc. All rights reserved. Demo • Overview Web Interface • Create New Cluster (via Console) • Modify Existing Cluster (resize) • Query Data on S3 (Customer Example) • Execute ETL Workflow & Save data to S3
  13. 13. 13© Cloudera, Inc. All rights reserved. Crunching 1,000+ Business Metrics per Customer with Sub-Second Responses •Enables granular targeting of customers •50% reduction in marketing cost execution at one •Stores & processes 1000s of critical events at scale & low cost •Provides flexibility, agility to support customer needs with Cloudera on Amazon Web Services and on premises CUSTOMER 360 Customer 360° in the Cloud
  14. 14. 14© Cloudera, Inc. All rights reserved. Thanks! Questions?

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