Web Ecosystem 2012 for Small to Medium Size Businesses - Useful in understanding the interrelationship between different web channels and choices to be made in fashioning an effective Web Strategy
3. Website
-THEMATIC Static
Content
- IMAGE sliders
- VIDEOS & animation
- DATA CAPTURE
forms
-SITEMAPS
4. Part II - THE MOBILE FACTOR
CONSUMER DRIVEN SEARCH PATTERNS
5. MOBILE FRIENDLY
Website
-THEMATIC Static
Content
- IMAGE sliders
- VIDEOS & animation
- DATA CAPTURE
forms
-SITEMAPS
6. Part III - DYNAMIC CONTENT
SEARCH ENGINE FACTORS
7. DYNAMIC CONTENT
LITY
MOBILE FRIENDLY
ABI
VID
CAP
EO
Website
S
NG
GGI
-THEMATIC Static
Content
BLO
- IMAGE sliders
- VIDEOS & animation
- DATA CAPTURE
forms
-SITEMAPS
8. Part IV - SEARCH ENGINE OPTIMIZATION
Google’s Shakeup
9. THEMATIC SEO
Keyword Trend Research
Website & Channel content
DYNAMIC CONTENT
LITY
MOBILE FRIENDLY
ABI
VID
CAP
EO
Website
S
NG
GGI
-THEMATIC Static
Content
BLO
- IMAGE sliders
- VIDEOS & animation
- DATA CAPTURE
forms
-SITEMAPS
10. Part V - TRAFFIC CHANNELS
ONGOING VOLUME DRIVERS
11. ONGOING VOLUMES
THEMATIC SEO
Keyword Trend Research
SOCIAL MEDIA Website & Channel content
Channels, FaceBook, G+, TW
Posting, Regular
Listening, Alerts
DYNAMIC CONTENT
LITY
VIDEOS
MOBILE FRIENDLY
ABI
YouTube, Google integration
VID
CAP
Other, distribution
EO
Website
S
NG
GGI
-THEMATIC Static
Content
BLO
- IMAGE sliders
COMMUNITIES - VIDEOS & animation
Linking - DATA CAPTURE
Participation forms
-SITEMAPS
LOCAL THEMATIC CONTENT
Google+ Local
DIrectory Links
LINKING
Traffic based
Page Rank based
12. Part VI - FAST TRAFFIC DRIVERS
IMMEDIATE VOLUME DRIVERS
13. ONGOING VOLUMES FAST VOLUMES
THEMATIC SEO PPC
Keyword Trend Research Ads - Adwords, Bing, FB
Banner Placements
SOCIAL MEDIA Website & Channel content
Classifieds
Channels, FaceBook, G+, TW
Posting, Regular
Listening, Alerts
AUTORESPONDERS
Prospect Loops
DYNAMIC CONTENT Website signups
LITY
VIDEOS
MOBILE FRIENDLY
ABI
YouTube, Google integration
VID
CAP
Other, distribution
EO
NEWSLETTERS
Website
S
NG
GGI Regular Contact
-THEMATIC Static Developed Lists
Content
BLO
- IMAGE sliders
COMMUNITIES - VIDEOS & animation
Linking - DATA CAPTURE
Participation forms SPECIALS
-SITEMAPS Email, SMS blasts
LOCAL THEMATIC CONTENT
Google+ Local DELIVERIES
DIrectory Links Digital Brochures
Manuals
LINKING COUPONS
Traffic based Web Incentives
Page Rank based Mobile Delierable
14. Part VII - INCREASINGLYPOPULAR METHODS
LEADING EDGE TACTICS
15. ONGOING VOLUMES FAST VOLUMES
THEMATIC SEO PPC
Keyword Trend Research Ads - Adwords, Bing, FB
Banner Placements
SOCIAL MEDIA Website & Channel content
Classifieds
Channels, FaceBook, G+, TW
Posting, Regular
Listening, Alerts
AUTORESPONDERS
Prospect Loops
DYNAMIC CONTENT Website signups
LITY
VIDEOS
MOBILE FRIENDLY
ABI
YouTube, Google integration
VID
CAP
Other, distribution
EO
NEWSLETTERS
Website
S
NG
GGI Regular Contact
-THEMATIC Static Developed Lists
Content
BLO
- IMAGE sliders
COMMUNITIES - VIDEOS & animation
Linking - DATA CAPTURE
Participation forms SPECIALS
-SITEMAPS Email, SMS blasts
LOCAL THEMATIC CONTENT
Google+ Local DELIVERIES
DIrectory Links Digital Brochures
Manuals
DISTINCTIVE VOLUMES
LINKING REVIEWS QR Codes COUPONS
Traffic based Sites, G+, Yelp Web Incentives
Bridge to Print Media
Page Rank based Monitoring, Seeding & Mobile Delierable
To Form, Website, Coupon
Responses