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THE DIGITAL ECO-SYSTEM
June 2012
Part I - The Core
WEbsite architecture
Website
  -THEMATIC Static
         Content
    - IMAGE sliders
- VIDEOS & animation
  - DATA CAPTURE
          forms
       -SITEMAPS
Part II - THE MOBILE FACTOR
CONSUMER DRIVEN SEARCH PATTERNS
MOBILE FRIENDLY
   Website
   -THEMATIC Static
          Content
     - IMAGE sliders
 - VIDEOS & animation
   - DATA CAPTURE
           forms
        -SITEMAPS
Part III - DYNAMIC CONTENT
SEARCH ENGINE FACTORS
DYNAMIC CONTENT




           LITY
                  MOBILE FRIENDLY


        ABI




                                          VID
     CAP




                                             EO
                     Website




                                               S
      NG
   GGI
                     -THEMATIC Static
                            Content
BLO


                       - IMAGE sliders
                   - VIDEOS & animation
                     - DATA CAPTURE
                             forms
                          -SITEMAPS
Part IV - SEARCH ENGINE OPTIMIZATION
Google’s Shakeup
THEMATIC SEO
                  Keyword Trend Research
                  Website & Channel content




                  DYNAMIC CONTENT




           LITY
                  MOBILE FRIENDLY


        ABI




                                              VID
     CAP




                                                 EO
                      Website




                                                   S
      NG
   GGI
                      -THEMATIC Static
                             Content
BLO


                        - IMAGE sliders
                    - VIDEOS & animation
                      - DATA CAPTURE
                              forms
                           -SITEMAPS
Part V - TRAFFIC CHANNELS
ONGOING VOLUME DRIVERS
ONGOING VOLUMES
                                                  THEMATIC SEO
                                                  Keyword Trend Research
   SOCIAL MEDIA                                   Website & Channel content
  Channels, FaceBook, G+, TW
       Posting, Regular
       Listening, Alerts


                                                  DYNAMIC CONTENT




                                           LITY
         VIDEOS
                                                  MOBILE FRIENDLY


                                        ABI
  YouTube, Google integration




                                                                              VID
                                     CAP
      Other, distribution




                                                                                 EO
                                                      Website




                                                                                   S
                                      NG
                                   GGI
                                                      -THEMATIC Static
                                                             Content
                                BLO


                                                        - IMAGE sliders
   COMMUNITIES                                      - VIDEOS & animation
           Linking                                    - DATA CAPTURE
         Participation                                        forms
                                                           -SITEMAPS




         LOCAL                                    THEMATIC CONTENT
        Google+ Local
        DIrectory Links




        LINKING
         Traffic based
       Page Rank based
Part VI - FAST TRAFFIC DRIVERS
IMMEDIATE VOLUME DRIVERS
ONGOING VOLUMES                                                                        FAST VOLUMES
                                                  THEMATIC SEO                                 PPC
                                                  Keyword Trend Research               Ads - Adwords, Bing, FB
                                                                                         Banner Placements
   SOCIAL MEDIA                                   Website & Channel content
                                                                                              Classifieds
  Channels, FaceBook, G+, TW
       Posting, Regular
       Listening, Alerts
                                                                                       AUTORESPONDERS
                                                                                           Prospect Loops
                                                  DYNAMIC CONTENT                          Website signups




                                           LITY
         VIDEOS
                                                  MOBILE FRIENDLY


                                        ABI
  YouTube, Google integration




                                                                              VID
                                     CAP
      Other, distribution




                                                                                 EO
                                                                                       NEWSLETTERS
                                                      Website




                                                                                   S
                                      NG
                                   GGI                                                     Regular Contact
                                                      -THEMATIC Static                     Developed Lists
                                                             Content
                                BLO


                                                        - IMAGE sliders
   COMMUNITIES                                      - VIDEOS & animation
           Linking                                    - DATA CAPTURE
         Participation                                        forms                       SPECIALS
                                                           -SITEMAPS                      Email, SMS blasts




         LOCAL                                    THEMATIC CONTENT
        Google+ Local                                                                    DELIVERIES
        DIrectory Links                                                                    Digital Brochures
                                                                                                Manuals




        LINKING                                                                          COUPONS
         Traffic based                                                                     Web Incentives
       Page Rank based                                                                    Mobile Delierable
Part VII - INCREASINGLYPOPULAR METHODS
LEADING EDGE TACTICS
ONGOING VOLUMES                                                                              FAST VOLUMES
                                                  THEMATIC SEO                                       PPC
                                                  Keyword Trend Research                     Ads - Adwords, Bing, FB
                                                                                               Banner Placements
   SOCIAL MEDIA                                   Website & Channel content
                                                                                                    Classifieds
  Channels, FaceBook, G+, TW
       Posting, Regular
       Listening, Alerts
                                                                                             AUTORESPONDERS
                                                                                                 Prospect Loops
                                                  DYNAMIC CONTENT                                Website signups




                                           LITY
         VIDEOS
                                                  MOBILE FRIENDLY


                                        ABI
  YouTube, Google integration




                                                                               VID
                                     CAP
      Other, distribution




                                                                                  EO
                                                                                             NEWSLETTERS
                                                      Website




                                                                                    S
                                      NG
                                   GGI                                                           Regular Contact
                                                      -THEMATIC Static                           Developed Lists
                                                             Content
                                BLO


                                                        - IMAGE sliders
   COMMUNITIES                                      - VIDEOS & animation
           Linking                                    - DATA CAPTURE
         Participation                                        forms                             SPECIALS
                                                           -SITEMAPS                            Email, SMS blasts




         LOCAL                                    THEMATIC CONTENT
        Google+ Local                                                                          DELIVERIES
        DIrectory Links                                                                          Digital Brochures
                                                                                                      Manuals

                                     DISTINCTIVE VOLUMES
        LINKING                     REVIEWS                           QR Codes                 COUPONS
         Traffic based             Sites, G+, Yelp                                               Web Incentives
                                                                    Bridge to Print Media
       Page Rank based           Monitoring, Seeding &                                          Mobile Delierable
                                                                  To Form, Website, Coupon
                                      Responses
THE DIGIT ECO-SY
         AL     STEM
June 2012

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Web Ecosystem - June 2012

  • 2. Part I - The Core WEbsite architecture
  • 3. Website -THEMATIC Static Content - IMAGE sliders - VIDEOS & animation - DATA CAPTURE forms -SITEMAPS
  • 4. Part II - THE MOBILE FACTOR CONSUMER DRIVEN SEARCH PATTERNS
  • 5. MOBILE FRIENDLY Website -THEMATIC Static Content - IMAGE sliders - VIDEOS & animation - DATA CAPTURE forms -SITEMAPS
  • 6. Part III - DYNAMIC CONTENT SEARCH ENGINE FACTORS
  • 7. DYNAMIC CONTENT LITY MOBILE FRIENDLY ABI VID CAP EO Website S NG GGI -THEMATIC Static Content BLO - IMAGE sliders - VIDEOS & animation - DATA CAPTURE forms -SITEMAPS
  • 8. Part IV - SEARCH ENGINE OPTIMIZATION Google’s Shakeup
  • 9. THEMATIC SEO Keyword Trend Research Website & Channel content DYNAMIC CONTENT LITY MOBILE FRIENDLY ABI VID CAP EO Website S NG GGI -THEMATIC Static Content BLO - IMAGE sliders - VIDEOS & animation - DATA CAPTURE forms -SITEMAPS
  • 10. Part V - TRAFFIC CHANNELS ONGOING VOLUME DRIVERS
  • 11. ONGOING VOLUMES THEMATIC SEO Keyword Trend Research SOCIAL MEDIA Website & Channel content Channels, FaceBook, G+, TW Posting, Regular Listening, Alerts DYNAMIC CONTENT LITY VIDEOS MOBILE FRIENDLY ABI YouTube, Google integration VID CAP Other, distribution EO Website S NG GGI -THEMATIC Static Content BLO - IMAGE sliders COMMUNITIES - VIDEOS & animation Linking - DATA CAPTURE Participation forms -SITEMAPS LOCAL THEMATIC CONTENT Google+ Local DIrectory Links LINKING Traffic based Page Rank based
  • 12. Part VI - FAST TRAFFIC DRIVERS IMMEDIATE VOLUME DRIVERS
  • 13. ONGOING VOLUMES FAST VOLUMES THEMATIC SEO PPC Keyword Trend Research Ads - Adwords, Bing, FB Banner Placements SOCIAL MEDIA Website & Channel content Classifieds Channels, FaceBook, G+, TW Posting, Regular Listening, Alerts AUTORESPONDERS Prospect Loops DYNAMIC CONTENT Website signups LITY VIDEOS MOBILE FRIENDLY ABI YouTube, Google integration VID CAP Other, distribution EO NEWSLETTERS Website S NG GGI Regular Contact -THEMATIC Static Developed Lists Content BLO - IMAGE sliders COMMUNITIES - VIDEOS & animation Linking - DATA CAPTURE Participation forms SPECIALS -SITEMAPS Email, SMS blasts LOCAL THEMATIC CONTENT Google+ Local DELIVERIES DIrectory Links Digital Brochures Manuals LINKING COUPONS Traffic based Web Incentives Page Rank based Mobile Delierable
  • 14. Part VII - INCREASINGLYPOPULAR METHODS LEADING EDGE TACTICS
  • 15. ONGOING VOLUMES FAST VOLUMES THEMATIC SEO PPC Keyword Trend Research Ads - Adwords, Bing, FB Banner Placements SOCIAL MEDIA Website & Channel content Classifieds Channels, FaceBook, G+, TW Posting, Regular Listening, Alerts AUTORESPONDERS Prospect Loops DYNAMIC CONTENT Website signups LITY VIDEOS MOBILE FRIENDLY ABI YouTube, Google integration VID CAP Other, distribution EO NEWSLETTERS Website S NG GGI Regular Contact -THEMATIC Static Developed Lists Content BLO - IMAGE sliders COMMUNITIES - VIDEOS & animation Linking - DATA CAPTURE Participation forms SPECIALS -SITEMAPS Email, SMS blasts LOCAL THEMATIC CONTENT Google+ Local DELIVERIES DIrectory Links Digital Brochures Manuals DISTINCTIVE VOLUMES LINKING REVIEWS QR Codes COUPONS Traffic based Sites, G+, Yelp Web Incentives Bridge to Print Media Page Rank based Monitoring, Seeding & Mobile Delierable To Form, Website, Coupon Responses
  • 16. THE DIGIT ECO-SY AL STEM June 2012