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Surfers Against Sewage Finished Products Evaluation (improved)

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Surfers Against Sewage Finished Products Evaluation (improved)

  1. 1. Surfers Against Sewage Finished Products Evaluation
  2. 2. Logo
  3. 3. Is it fit for the intended purpose? The purpose of this project was to create a new range of products for Surfers Against Sewage. We needed to design a logo, campaign poster, membership form and range of merchandise. The organizations purpose and their intended audience needed to be taken into consideration when designing the products. The purpose of the logo is to represent the organization. It needs to give the audience an idea as to who they are. It needs to work on a range of products in a range of sizes. For the logo, I have taken the organization into consideration. I have designed a logo that reflects the shape of a wave, though in a geometric style. I think that the geometric shapes that I have used for the logo could be considered quite unusual for this type of organization. Typically environmental charities such as this one would have a more organically shaped logo. Surfers Against Sewage’s current logo features organic shapes (1). Although my logo isn’t typical, I think it still works. It’s a simple shape that works on a range of different products and in a range of sizes. As you can see from (2) the main shape featured in the logo is still visible even in a smaller size, and the organization name is still just about readable. It also features the organizations name so that people recognize who’s logo it is, though when the brand grows and becomes more well known it would be possible to take the name out of the logo and just feature the shape on its own. (1) (2)
  4. 4. Does it communicate your message clearly? For the logo I have taken into consideration who the organization is and what they want to communicate to their audience. As they are a charity focused on improving the quality of the seas and beaches, I needed to design a logo that would communicate that to the audience. I used 2 shades of blue in my logo. I think that blue is a colour that is commonly associated with the sea. They have also used 2 shades of blue for their current logo (1). Though my logo doesn’t realistically depict a wave shape, I think that the geometric wave shape could be effective in demonstrating to the audience what the organization is about. Rather than using block colours, I have used strips of colour in my logo. I think that makes the logo look somewhat nautical. It is also important that the charity gives off a good impression to the audience. It is important that the charity comes across as trustworthy so that people are more likely to donate. I think that my logo could make Surfers Against Sewage come across as trustworthy as the logo looks quite professional, however perhaps not very personable. Many charities will use organic shapes for their logos. For example Friends of the Earth’s logo (3). It almost looks hand drawn, giving it a human element making them seem more personable. I think that the fact my logo looks quite professional could lead people to believe that they are serious about getting things done. Nautical stripes 2 shades of blue Geometric wave shape (3)
  5. 5. It is important that the logo is appropriate for the target audience. It needs to be clear to the audience that the organization is targeting them, and it is important that the audience likes the logo. I figured that the majority of Surfers Against Sewage members and donors would be adults, so I made my logo more tailored towards adults. The colour scheme, the shapes and perhaps the font used is quite corporate looking, so might be more aesthetically appealing to an adult rather than a child. I think that the corporate look will let adults know that Surfers Against Sewage are aimed at them. The current Surfers Against Sewage logo uses corporate colours also, which perhaps shows that I was right to think that corporate colours would be a good idea. Below you can see the logos side by side. I think that the logos look quite different, though have a similar style and message. A lot of charities like Surfers Against Sewage will use organic shapes for their logos. As you can see from the Friends of the Earth logo (3) they have used an almost hand drawn or painted looking circle. This might be more appealing to the audience as it makes the charity seem more friendly and personable, perhaps more trustworthy which will all be important traits to the audience. They are likely to be people who like those traits and can relate to those traits. It seems like this kind of style would be an obvious choice for my logo design, however I think that my design is still effective in demonstrating to the audience what Surfers Against Sewage are about. As the geometric shapes I have used have been used to mimic an organic shape, Surfers Against sewage could potentially still come across as friendly or trustworthy. Is it appropriate for the target audience?
  6. 6. Original Intentions vs Outcome Looking at my initial ideas, I originally indented to use more organic shapes. All of the ideas on my mind map and all of the imagery I used on my mood boards were of more organically shaped waves, as you can see from (4) which is one of the images I had on my mood board. Most of the imagery I used as inspiration, including (4), was also more hand drawn looking. The first few logo designs I made during the design process were in the style I originally planned from my idea generation, however during the design process I realized that the small details of my hand drawn logos would not be clear in smaller sizes and so wouldn’t be effective on very many products. I started to experiment with bolder more simple designs after that. Below is my first logo idea on the left, and my final logo idea on the right. My first idea was quite messy, the drawing was perhaps not good enough for a logo, and the detail would make the image unclear at a small size. My final idea is a lot better though out, neater and clearer. As you can see, the only thing I have kept the same us the font. I found this font during the idea generation process, and the font is called Sufrimeda. First Logo Idea Final Logo Idea (4)
  7. 7. How effective are the techniques you have used? I have used my logos colour scheme to give the audience an idea of what kind of organization Surfers Against Sewage are. I have used 2 shades of blue, and blue is commonly associated with the sea. Another way I have given the audience a clue as to the kind of organization Surfers Against Sewage are is through the shapes I have used. The main shape in the logo is a geometric representation of a wave. The stripes that I have used to make up my logo also has a slightly nautical look. I have also included the organizations name in the logo so that the audience know who’s logo it is, which will make it easier for Surfers Against sewage to promote themselves. Surfers Against Sewages current logo might also give the audience an idea as to who they are through the shapes and colours they have used. Like me, they have used two shades of blue which could resemble the sea. They have also used a wave shape, however theirs is might more of a natural shape, where as mine is geometric. This might mean that there is more effective than mine, as it might be more obvious to the audience who Surfers Against Sewage are. Nautical stripes Geometric wave shape Organization name Shades of blue
  8. 8. Is the content effective? The content of my logo is very minimal. It just includes some strips of colour that make up a larger shape. I think that because the content is minimal, it makes it an effective logo. A logo that contains too much would be less visible at a smaller size, might not be very versatile and perhaps wouldn’t be memorable for the audience. The shape I have created is reflective of the shape of a wave, and so will be effective in showing the audience what the organization is about. The colour scheme will also give the audience an idea as to what the organization are about, as I have used 2 shades of blue, which is a colour associated with the sea. The logo also contains the organizations name. I think that until the organization is well recognized, including the organizations name is essential so that the audience know who’s logo it is. The font I have used, called Sufrimeda, is effective as it is clear, and I have also put it in black so it is readable in a range of sizes. The font I have used is quite similar to the font used in the current Surfers Against Sewage logo. As you can see from the comparison below, they are both bold fonts, and some of the letter edges are slightly slanted. We have also both used all capitals. I think that the current Surfers Against Sewage logo font is a bit more square, where as mine is slightly curved. I think that the curved font might be more effective for my logo, as it allows the organization name too break away from the geometric shapes, and allows it to stand out.
  9. 9. What are the technical and aesthetic qualities of your logo? Firstly, I think that some of the stripes I used for the main shape featured in my logo are a bit wonky. As you can see from image (5), some of the white stripes don’t fit with the purple stripes right at the edge. Some bits around the edges of the purple stripes have also come out quite undefined. I’m not sure exactly why this has happened, though I think I might have trimmed the shapes down slightly wrong. This is a shame because I think that the rest of the logo has been designed with care, and looks good. I could have just used one shade of blue (the main bright blue featured in the background), purple, white and black for the logo, and I initially tried this idea as you can see from (6). I thought that the logo looked a bit bare, and needed something extra. I worked hard to make sure that each line was the same width, length and was the same distance apart. Though I made some mistakes as you can see from (5), I think I did pretty well on the rest of the logo. I think that the logo is extremely versatile. It can be adapted in many ways to suit a range of different formats. You can have the main shape on its own, in a different colour perhaps. You could easily recreate the shape in different styles. You could also use the logo without the organizations name. I like the colour scheme that I have used. I have used some quite predictable simple colours such as blue, white and black, though I have also thrown in some purple. I made sure that the shade of purple I used was going to fit in with the shades of blue I used by using paletton.com. The shade of purple I used isn’t too bright so it doesn’t look immature. I think purple could be quite an unexpected colour for the logo, but I think I works. I really like the font that I have used for my logo. I decided that I was going to use this font during the initial ideas process. Its quite bold and fairly formal though isn’t too plain. (5) (6)
  10. 10. Campaign Posters
  11. 11. Is it fit for the intended purpose? The purpose of my campaign posters was to make the audience aware of the design competitions going on for Surfers Against Sewage, and to show them how to get involved. I decided to create this design competition for Surfers Against sewage as I thought it would be a good way for the audience to feel more involved, so the posters need to appeal to them and inform them. The posters might also need to give the audience a clue as to who Surfers Against sewage are, as this poster might be one of the first times they have ever come across them. I designed one poster for adults, and one for children. I thought that I could make a design competition appeal to both. The Kids design competition poster has clearly been made for them as its bright and fun. I have used fonts that look hand drawn to appeal to children and perhaps parents as it look friendlier and more informal. I have created an image of some octopus tentacles that cover part of the bottom of the page. This will give the kids and their parents an idea as to who Surfers Against Sewage are. I have used a lined paper background, though instead of plain lines, I have added in some wave shapes that I created across the lines. Again, this will give the parents and children an idea as to who Surfers Against Sewage are. I have also used a bright blue circle for all of my text, and I also used blue for the wavy lines of the lined paper. Blue is commonly associated with the sea, and the fact that the blue I have used is very bright might appeal more to children. The language I have used is also tailored more towards children as I have written in a much more friendly, chatty manner. As the purpose of the poster is to inform the children on the design competition I have included the organizations name and logo, information about the competition like who can enter and the nature of the competition itself, some helpful links where they can get more information and where they can submit their designs, and the prize they get for winning. The adult design competition poster contains similar information to the kids design competition poster. For example the organizations name and logo, who can enter, what they are designing, the prize for winning and more links for information and to submit designs. The language is much more straight forward for the adult design competition poster, as using anything similar to the kids poster might be patronizing. The poster is aimed at designers, so the design of the poster need to be well thought out to appeal to the audience. Like my logo, I have mainly used geometric shapes. I think that this is quite an easy style to get right, because less detail is needed so there is less potential to mess up. Though I don’t think it is necessarily obvious, the shape I have created using the squares and rectangles is representative of a wave. As it might not be that obvious, perhaps it might not be effective, though it was intended to give the audience an idea as to who Surfers Against Sewage were if they hadn’t come across them before. I have used quite square geometric font to match with the background pattern.
  12. 12. Wavy line paper background Hand written font Octopus tentacles Competition info Info about the competition Geometric wave shape Square font
  13. 13. Does it communicate your message clearly? The message for my campaign posters was about Surfers Against Sewage’s design competition. The poster needed to communicate to the audience what the competition is about, how to enter, who can enter and who’s competition it is. I think that I have fulfilled quite a few of these criteria. I have demonstrated to the audience who’s competition it is on both posters. I have included the logo in the bottom left corner of both posters. I have also included the organizations name in the title of both posters. I have probably given more clues as to who Surfers Against Sewage are on the kids poster as I have included a hand drawn image of some octopus tentacles, which might make people think of the sea. I have also created those little wave shapes for the background, and one of the main colours I have used for my poster is bright blue which also might make people think of the sea. For the adult poster I haven’t given so many obvious clues, though I have used a light shade of blue, and I have created another geometric wave shape. I have featured information about the age ranges of who can enter, and I have also featured information on how to enter the competition. I have provided some information about the competition itself, such as the prize and that it is a design competition. I have also provided a website link to find out more information, though on the posters themselves I don’t think that I have provided enough specific details about the competition.
  14. 14. Logo Organization name Who can enter Prize How to submit Link for more info
  15. 15. Is it appropriate for your target audience? For both my poster designs I have considered the ages of the target audience. I have made the designs appropriate for the ages of the target audience. As there are currently ways for children to get involved in Surfers Against Sewage, I though it would probably be important for them to be included when considering my posters. I thought that this type of competition would be appropriate for children as well. I have made sure that the kids poster is very bright and fun and friendly. The language I have used is tailored more towards children as it is quite chatty. The font I have used is also more hand written looking so children might feel as if they can identify with it more. It also might make parents feel more trusting in Surfers Against Sewage as it gives the poster a more human element, so they may be more likely to help them enter and to get more involved in Surfers Against Sewage. The image of the octopus tentacles is also hand drawn, so again could make the poster seem more relatable for children. I have used a lined paper background, thought with my own spin on it. I have used this background as a reference to school. It might make the poster look more like a piece of school work made by a kid, which again will make the poster more relatable for children. The adult poster is a lot more minimal than the kids poster. As I thought that it would be most likely that designers would be interested in this I though I would try to make it look as professional, but aesthetically pleasing as possible. I think that a designer might find it patronizing if I didn’t take the design of the poster seriously. I still tried to relate the poster to the organization as I thought that this would be something else important to the audience. I created a wave shape from geometric shapes, and I used a light blue which references the sea. There is minimal text on the adults poster, compared with the kids poster. I didn’t want to clutter up the poster too much.
  16. 16. Hand written looking font Hand drawn image Lined paper background Geometric shapes Minimal text Blue background
  17. 17. Intentions vs Outcome During my idea development I did plan on creating a competition poster. I did want to do one for kids and one for adults, though I stated in my mind map that I wanted to create a poster for schools rather than just for individuals. Though I intended to make one specifically for schools, I think that the poster I created could be put up around schools. I also intended to use bright colours and drawings for my kids posters. I created some colour schemes for my kids products during my idea development. (7) and (8) were my 2 initial ideas, and (9) was my final colour scheme. As you can see from my kids poster I used similar colours, though not the same shades. During my initial ideas process I also collected some images that I though I might use for my kids products. (10) was one of the images I collected. Though I didn’t end up using a crab, I used a similar style for my octopus tentacles. I also developed some font ideas for my kids poster. My main 2 ideas were Maria & David and Handwritten Nat29. Though I didn’t end up using these specific fonts, I did use similar font because I knew I wanted the font to look hand written. One of the fonts I used was called DK Lemon Yellow Sun, and the other was called Linear. (7) (8) (9) (10)
  18. 18. In my mind map, I stated that I might do some drawing for the adult design competition poster, though I ended up using Photoshop for the entire poster. I also stated that I wanted to use images of waves and surfboards. I didn’t use images of either of these, though I did create the geometric wave shape. I did this because I wanted the adult poster to be in a similar style to the logo so that everything would look like a set. Like for the kids, I developed a colour scheme for my adult products. (11) and (12) were my first 2 ideas, and (13) was my final idea. I ended up using the lightest blue and black from this colour scheme for the poster, though I also added in grey in order to make my text visible and to prevent the poster looking to flat and boring. I also developed some font ideas during the idea generation process. I had a lot more font ideas for the adults poster than I had initially with the kids poster. I ended up going with one of my initial ideas called Lines. I used this font for the title. (11) (12) (13)
  19. 19. How effective are the techniques you have used? The kids competition poster was specifically designed to get children interested and involved in Surfers Against Sewage, so in order to do that I needed to get the children interested in the poster. I have used chatty language for the kids poster to seem more friendly. It might make children feel more confident in entering if they feel that Surfers Against Sewage are a friendly organization. It might also encourage them to enter as they might feel as if they can relate to the poster. I have also used the font, the tentacle drawing and the lined paper background to make the poster seem more relatable for children so they feel confident knowing that the competition is for them, and that Surfers Against sewage are a company that they might like. I think that the style of drawing I have created is quite cartoon like. This might be something that might appeal to kids, especially younger children who might be more likely to watch cartoons. I have also tried to encourage the children to enter with the prize of a goodie bag, which might make it seem more appealing. I have also featured the logo and the organizations name on the poster so that they are aware of the organization. The adults design competition poster was also designed to get adults interested and more involved in the organization. If they feel more involved in the organization, they might feel compelled to donate more in the future, or to attend events such as the beach clean ups. I have tried to appeal to designers with my simple, professional design. I wanted for them to feel as if the competition was being taken seriously. I have tried to make the competition seem more appealing with the prize money, but also with the prospect of designers being able to actually get their designs out there on merchandise. As I am hoping for people who are not already aware of Surfers Against Sewage (as well as people who are) to see this poster to help Surfers Against Sewage raise awareness of themselves, it was important that I feature the logo and the organizations name. From looking at Surfers Against Sewage current campaign posters I have found that we use used very different techniques. They use a lot more imagery in their campaign posters, such as (a) on the next slide, where they have used almost all imagery, with very minimal text. My campaign posters definitely focus more on the typography, with only some imagery on the kids poster, an just block colour on the adult poster. I think that my posters and the current Surfers Against Sewage posters have quite a different purpose, theirs is designed to shock people into getting people involved, where as mine is more designed to catch peoples eye, and inform people of the competitions. As they have different purposes, it is not surprising that we have used different techniques, and I think that the techniques we have both used are appropriate for each purpose. The photograph Surfers Against Sewage have used is very grey and morbid, and it illustrates the point they want to make clearly without text, however I needed my poster to center around the text as it was designed to inform the audience.
  20. 20. (a)
  21. 21. Prize Cartoon like drawing Chatty language Lined paper background Hand written looking font Simple, professional design Prize Logo and organizations name
  22. 22. Is the content effective? I think that for both my adult and kids design competition posters the design of the poster is much more effective than the text. I the design has been carefully thought out for both of the posters. Especially with the kids poster as there are a lot more interesting details to it that were placed in order to catch children's attention. The tentacle drawing and the wave lined paper background could make it interesting for children, plus it gives them an idea upon first look of the poster as to who Surfers Against Sewage are. I have also features the organizations name and the logo to make it clear who’s competition it is so that they know who they are submitting to. Although I have thought somewhat about the text on the poster, I have probably not provided enough information for the children on the details of the competition, though I did provide a website link for the kids to find out more information. For the adults poster I took into consideration what I wanted the poster to look like more than the text. The poster was meant to appeal to designers, so I think that they would be more interested in the design. As I wanted to keep the poster looking minimal, I needed to have minimal text. This meant that I ended up having little information on the details of the competition. Though like with the kids poster, I did provide a website to go to for more information. Thought another positive about the adults poster is that I featured the logo and the organizations name so that they were made aware of Surfers Against Sewage. This gives them the opportunity to look up Surfers Against Sewage if they are not already familiar, and lets them know who they are submitting their work to. Both my posters contain mostly text in order to inform the audience, so the text needed to be well laid out, and the font needed to me eye catching and readable. As I discussed before, most of the Surfers Against Sewage posters are centered around a photograph which illustrates the point they want to make with minimal text. I think that this is effective from them and their aims to shock people into getting involved, though would have been less appropriate for me, as I wanted to inform the audience in order to encourage them to get involved. (comparison between Surfers Against Sewage’s poster and mine 2 slides above).
  23. 23. What impact do you think your advertising campaign will have on the public? I am hoping that my campaign posters will encourage people to get involved with Surfers Against Sewage. Perhaps it will also raise awareness of the organisation as well, as it is possible that people who have never heard of Surfers Against Sewage will see the poster. As one of the posters is specifically aimed at children, perhaps it will encourage children to get interested in Surfers Against Sewage. Perhaps children who would have otherwise been unaware of the impact people had on the sea might get the opportunity to learn about it, and this might impact their habits. Educating children early on the marine environment could have an impact on the marine environment in the future as they might adopt better habits such as not leaving litter on the beach or throwing it in the sea. Encouraging the kids to get involved will also have an impact of the parents. They might gain an interest in the organisation also, and as a result find more ways for them and their kids to get involved in the charity such as attending beach clean ups. I think that my adult posters might target some people who might not have otherwise had an interest in the organisation, or might not have sought out an organisation like Surfers Against Sewage. I think that the competition is a good gateway for people to get involved and interested in the charity. The adult campaign posters mainly target designers, who might have a range of different interests. This competition is a way of getting a range of different people interested in Surfers Against Sewage, which could mean a greater impact of the marine environment.
  24. 24. What are the technical and aesthetic qualities of your work? For my kids design competition poster, I really like the detail that I put into the design. The little waves incorporated into the lined paper background, and the octopus tentacle drawing are really nice fun details. I took a lot of time out to hand draw the tentacles, then I added in the colour in Photoshop. I also didn't add in just block colour, I made sure that the main orange bit of the tentacles had a gradient on it, so it faded naturally from a bright orange to a paler orange. I think that this little detail makes the picture a lot less flat. I also put a drop shadow on the tentacles to make it seem as if they are standing off the page. I put another drop shadow on the big blue circle text box, again to make the poster look less flat and plain. It almost looks like a post-it note stuck on the page, which sort of emphasises the school work look of the poster. I created the waves by drawing around an image of a wave in Photoshop, and cutting out sections of the lines from the lined paper so that it looked as if the lines were actually bending into a wave. I have also considered the font and the layout of the text. All of the less important text, and the work “Kids!” in the title, are laid out at a jaunty angle making it seem more child like. I kept some of the important text straight so it would be the most readable. I added detail to some of the text, such as the word “shine!”, where I have surrounded it with dashed to make symbolise it sparkling. One thing that I am less happy with about my poster is that the title doesn't all fit on the circle. It would if I made the font size smaller, though then it wouldn't be as readable. Plus I think that having a large title is important for catching your audiences attention. If it wasn't larger than the rest of the text then there would be no obvious place for the audiences eyes to be directed. Creating the adult design competition poster was a much simpler task than the kids one, so there was little technical skill involved. Though one thing that I really like about this poster is the text. I don’t think that the text is played out in an obvious, predictable way. Its sort of scattered around the page. I also like that the texts placement has not been determined by the background. I changed the texts colour depending on the colour of the surface it was over. Though this isn't the case for the title, as I changed the colours of the boxes that go under the title to make it visible. I did this as the title is an important part of the poster. I also really like the geometric design. It sort of matches the style of the logo I created, making it clear that the designs have been thought through.
  25. 25. Drop shadows Jaunty text Gradient Text colour adapting to background colour Geometric shapes Shape colour adapting to title colour
  26. 26. Membership Form
  27. 27. Is it fit for the intended purpose? The purpose of the membership form it to enable people to renew or to become a new member of Surfers Against Sewage. The membership form should entice new members to come and join Surfers Against Sewage, and to make it easy for new and old members to join. I have tried to entice new members with information about the benefits of being a member, and a little information about what they have done so far and why its important that they join. I think that there is plenty of information about the benefits of being a member, though probably not enough information about Surfers Against Sewage themselves, their past achievements and their objectives for the future. I think that this information would probably be important to members. The main reason for people joining is to be able to support what the charity is doing, so if they don’t know what the charity is doing then why would they join. Though I think that the extra benefits would also be important for attracting the audience, it might not be enough to attract new members who might not know a lot about Surfers Against Sewage already. I think that the membership form might be better for people who are renewing their membership, as they will already know a bit about what Surfers Against Sewage have done and what they are planning in the future. Describing the benefits of being a member might be a good reminder for them, and might convince them to renew. I have also made it easy for people to join or renew with a simple form with clear text and text boxes for answers. There is also a page where you can select the type of membership you would like by simply putting a cross in a box. It is stated clearly at the top of the page how to select the type of membership you want. I have also provided information on how to return the form to become a member or renew.
  28. 28. Clear text and text boxes Information about membership types and clear way of selecting the right one Information about SAS Perks of being a member
  29. 29. Does it communicate your message clearly? The message that I wanted to communicate in my membership form was that people should join Surfers Against Sewage. Firstly I have clearly stated that the membership form was for Surfers Against Sewage. I have provided the organizations name on the front page of the leaflet, along with the logo, and I have also featured the logo on the back page. Another way that I have show people that this leaflet is for Surfers Against Sewage is through the design The membership form is an a similar style to the logo, as it is bright and features some of the same colours, and features geometric wave shapes. I have also used the same front for the organizations name in the title as I have on the logo. I think that people will have some kind of idea of what kind of organization Surfers Against Sewage are from the membership form, as I have featured colours and shapes associated with the sea. I have also stated clearly that the leaflet is a membership form on the front page so that people are clear on the purpose of the leaflet. I have provided lots of information on the benefits of being a member to show people why they would want to become a member. I have also provided a little information about Surfers Against Sewage so that knew members have a bit of an idea as to who they are and what they do. Providing more information would have been good, as I think that it would be very important in peoples decisions to join. They would want to know what the money they were going to be donating would be going on.
  30. 30. Logo Geometric wave shapes Same font as the logo font States it’s a membership form Perks of being a member
  31. 31. Is it appropriate for your target audience? My membership form is aimed at potential new members and old members renewing their membership. I was meant to be writing and designing with both types of people in mind. I think that my membership form would definitely be better suited for old members who are renewing then potential new members. I don’t think that I have provided enough vital information about who Surfers Against Sewage are, what they have done and what they still have left to do. I have tried to make becoming a member sound enticing by providing information about the perks, though without providing important information that would be key in anyone's decision to become a member. I don’t think that people would want to become a member of Surfers Against Sewage without more information about where their money was going to. Although, as well as providing the benefits of becoming a member I have also provided information about the different types of memberships you can get. Providing information about the different types of memberships will make the decision easier for potential members and renewing members. I could have provided a little more information however, such as what members will receive with each membership. This might have made the memberships more enticing. Perhaps the memberships that where more expensive, where the members received more from Surfers Against Sewage might seem more appealing. I think that this membership for would be more suitable for renewing members as they will already know a bit about Surfers Against Sewage and what they do so they will know where their money is going, and know whether they want to be a member or not. I don’t think that lots of information about the organization could change their mind as to whether they wanted to renew their membership or not. All I think that renewing members need is an easy way to renew their membership, which I think I have provided with quite a simple short form with clear text and text boxes, information on the types of memberships and a clear way of selecting the type of membership, and a simple way of returning the form.
  32. 32. Intentions vs Outcome During the idea development for my membership for I stated that I might design the membership form in a similar style to my logo, which I have ended up doing. I used the same colours from my logo, such as light blue, bright blue, purple and black. I have used the same font for the organizations name on the front cover as I have in my logo, and I have also used geometric shapes and created stripes. I did this because I wanted it to be clear that all of my products were a set. I think it looks more professional if everything obviously has a certain style. When developing ideas for my membership form, I collected lots of pictures for inspiration. One of the images was (14). This was the main inspiration for my design. I liked it because it was simple so it would not over crowd the membership form and make it messy, though it would be an effective design that would somewhat show the audience what kind of organization Surfers Against Sewage are. I also looked at the current Surfers Against Sewage membership form (15). I took inspiration from this for the layout of the main bit of the form and the style of the text and the text boxes. I considered a number of fonts. I knew that I wanted 3 fonts, the font from my logo, a bold square font and a lighter font. I considered Roboto and Bebas Neue along with Sufrimeda, though I when with Oldsans Black and Gravity with Sufrimeda in the end. (14) (15)
  33. 33. How effective are the techniques you have used? I have used the design and colour scheme to attract people to the membership form, though I have also used it to provide some clues as to who Surfers Against Sewage are. I have created strips of geometric wave shapes going horizontally across the leaflet. I have also used the colour blue for a lot of the leaflet. The bright blue boxes on each page containing the text and the form are all slightly transparent. I think that the way it looks sort of reminds me of pool water, which might also make people think of holidays, and the sea. I have tried to use some persuasive language to entice people into becoming a member or renewing their membership. For example, on ode page I have put “Join or Renew Now” in large bold letters. I also wrote, “Here’s why you’ll love being part of our team” which I think could perhaps set people up to believe that the reasons I have provided will make them love being a member of Surfers Against Sewage. Plus by saying “our team” it might make people think that they would are more involved in Surfers Against Sewage, and make them feel part of a community. Another way I think I could have made people feel more involved and important to the charity is when I wrote “That’s why we need your help!” and gave reasons why its important for them to become a member. This could make people feel as if they are a vital part of the charity, and make them feel as if they need to join. When describing the different types of memberships, I have also compared the annual price to the monthly equivalent, which might make the price seem more reasonable. I also put “that’s equivalent to just £3 a month!” rather than “that’s equivalent to £3 a month”. I think that the way I have written it makes the price seem very reasonable, and exciting.
  34. 34. Is the content effective? I think that the design of the membership form is effective. All of the text is readable and the fonts I have used are appropriate for the purpose. I have also used the same font that I used in the logo for the organizations name on the front cover. Everything is organized neatly into boxes so that the form looks professional and is readable. The main colour scheme is the same as the logos colour scheme so people will perhaps in the future associate that colour scheme with the organization so they will be easily recognizable. The design is also a similar style to the logo and the adult campaign poster as I have used geometric shapes, and like the logo I have used stripes. Again, I think that this could enable people to build up an association with that style and Surfers Against Sewage. I am not so pleased with the text, which for the membership could be the most important part. I haven't provided enough information on Surfers Against Sewage which would be very important to someone who is deciding whether or not to become a member. However, the information that I have provided would all be beneficial and helpful to people considering becoming a member or renewing their membership. The information about the perks of becoming a member could make donating money seem more appealing and beneficial to them. I have also provided contact information which could encourage them to go find out more information if they are still unsure after reading the membership leaflet as to whether or not they want to join.
  35. 35. What are the technical and aesthetic qualities of your work? To design my membership form I used Photoshop. Though my design was very simple to make as I just used simple geometric shapes, I think that my membership form still has some technical qualities. I created the repetitive geometric wave shape by making rectangles in a zigzag formation. I merged all of the rectangles together and copied the shape several times. I copied them rather than created new ones as I wanted for each line to look identical. I made sure that the spacing was exactly the same between each line, and made sure that each point from the waves on every row was lined up exactly. I think that making sure that every detail was just right for the background pattern was worth doing as I think that this makes the membership form look more professional and well thought out. I’m really pleased with the way that the slightly transparent boxes look. It sort of reminds me of pool water, which I think could also remind people of the sea. You can also see the background design through the boxes, without obstructing the text at all. It looks a lot more interesting and different than if it was just completely opaque. I am pleased that I have managed to fit all of the text onto the right pages, and non of the text spills over onto the next page. I think that this might make the form easier to read and makes it look a lot tidier. I managed to fit all of the text onto the right page by spending some time altering the sizes and spacing of the text. I like some of the smaller details that I have added to my membership form. For example, around where it says “Join or Renew Now” I have put two rows of purple dashes. This makes the text seem more significant, plus it fills up a little space so that the page doesn’t look so bare with just a little text on it. I have also used purple bullet points for all of the general information about Surfers Against Sewage and about being a member. I did this highlight these bits of text slightly, but also to give me the opportunity to use the colour purple again so that the dashed around “Join or Renew Now” didn’t li=ook so out of place.
  36. 36. Slightly transparent boxes Purple dashed Purple bullet points Geometric wave pattern
  37. 37. Merchandise
  38. 38. (b) (c) (d) (e)
  39. 39. Is it fit for their intended purpose? The main purpose of the merchandise designs are pretty much to advertise the organization to anyone who sees the merchandise. Though in order to get the merchandise out there I needed to create designs that would appeal to the audience, and give off a good impression to anyone who sees the merchandise so they might potentially look up Surfers Against Sewage and get involved. The merchandise should be eye catching, and appropriate for the audience. Like my campaign posters, I have created tow sets of designs, one for adults and one for children. For the adults, I redesigned the shape featured in the logo, and I created another zigzag pattern with lots of stripes. Both of my designs for adults are mostly black which might not be that eye catching. However in my zigzag design I have included some bright blue stripes amongst the black stripes. This could make it more eye catching, plus it makes the design fit in a little more with my previous adult designs. In this design I have also included the organizations name at the top in the usual font, which is a good way of getting the organization name out there so people become more familiar with it. However the organizations name is quite small, so may not be visible from a distance. The redesigned logo also features the organizations name. I have replaced a stripe in the shape with the organization name repeated all the way around. I think that this is quite an interesting looking way of incorporating the organizations name into the design, which is important as it will perhaps look eye catching, but also advertise Surfers Against Sewage. This design is intended to be placed on a t-shirt quite small in the left hand corner, as you can see from (16) (which doesn’t feature the exact same version of this design). The design is quite small on this t-shirt, which would perhaps mean that the organizations name would not be all that visible on this design either. The colours for both the adult designs are appropriate for adults as they don’t feature much bright colour, mostly black with a little blue. I think this is a safer option for adults as there is more chance of more people liking simple colours. (16)
  40. 40. Redesigned logo Black and blue stripes Organizations name
  41. 41. For the children's designs, I have done another redesigned version of the logo shape, and I have also done a drawing of a fish surrounded by swirling waves. Neither of the designs I have created for children feature the organizations name, unlike the adult designs. I thought that perhaps children would think less about where the merchandise came from, and more about the products themselves. This means that my children’s merchandise doesn’t raise awareness of the organization like the adult merchandise might. However I think that one of the purposes of the children’s merchandise is to appeal to children, which I have made an effort to do so. I have tried to make my main fish in waves design fun and relatable for children. The pastel child like, cartoony style drawing might be something that appeals to children. Hand drawn design Pastel colours
  42. 42. Do they communicate your message clearly? My merchandise designs are meant to represent Surfers Against Sewage, and so my merchandise should communicate to the audience who Surfers Against Sewage are. In order to give the audience an idea as to who Surfers Against Sewage are I have used colours, shape and imagery. I have used a redesigned image of my logo for both my adult and kids merchandise design sets. The logo I created was meant to represent the shape of a wave using geometric shapes. This is one way in which I have shown the audience who Surfers Against Sewage are, however it may only give them a vague idea as I don't think that the logo very directly or obviously depicts a wave. Like some of my previous designs such as my logo and my membership form, I have used stripes to create a zigzag wave pattern. I think that with this design, I have gotten even further away from a realistic interpretation of a wave shape than my previous designs, which might mean that it will be even more difficult for the audience to get a picture of who Surfers Against Sewage are. Although I have included some blue stripes, which people could associate with the sea. My second kids design could definitely show the audience a bit more of a clear idea about who Surfers Against Sewage are. I have hand drawn an image of a fish, that is surrounded my waves. This will definitely show to children that Surfers Against Sewage are a charity for the sea. Though in some ways my merchandise does commentate some general ideas as to what Surfers Against Sewage are about, non of them communicate any of their values. In order to do this I could have considered doing a design based on one of their campaigns. During the development process I created a few other merchandise designs (slide 39). One of the designs (b) I think is a really nice design. It features much more classic geometric wave shapes, similar to the shapes I created for my membership form. I also like the gradient I put on it. I didn’t chose it as my final pieces however because I thought that the colour might have made the merchandise slightly unrecognisable, and disconnected from the other Surfers Against Sewage products I created. Perhaps if I created the same pattern in one of the shades of blue that I have used for my other products then that would have made it more effective at communicating my message.
  43. 43. Are they appropriate for your target audience? As I decided to take into consideration both adults and children for my designs, I needed to make sure that the designs were suitable for the right ages. My adult designs are very simple, which may be more appropriate for an adult as they might be more particular about colours and styles than I child might be. I thought it would be safer to use black for my designs as it is more likely that more people wouldn't mind wearing a bit of black than perhaps a really bright colour. I did include some blue in one of my designs to make it a little less flat and boring, though it still looks simple. Looking at some of Surfers Against Sewage’s current adult merchandise such as (17) and (18), some of the designs have some similar aspects to mine. Both of the T-shirts and designs are in simple colours, and they feature simple shapes. I also used this same placement for my logo on a T-shirt as (18). This could indicate that I was right to think that simple designs would be more appropriate for an adult audience, or perhaps just Surfers Against Sewage’s adult audience. For my kids designs I used a bit more colour. I used more pastel shades for my merchandise designs than I did with my kids campaign poster, though I used the same general colours. I mainly used orange and blue for both my kids campaign poster and my merchandise. I thought that children would be more likely to like colourful designs. Also, like my kids campaign poster, I have done a hand drawing. I hand drew my fish and waves design. I thought that this would be appropriate for children, and they might feel like a drawing is more relatable to them. The drawing isn't meant to be a realistic depiction of a fish in the sea, it is mean to be in a more child like, cartoony style. The cartoony style drawing might be a more appropriate style that a realistic drawing as children could be likely to watch cartoons. (17) (18)
  44. 44. Looking at another piece of Surfers Against Sewage merchandise (19), this time a kids item, I can see that the content and the style is similar to my fish and wave design. It is a colourful marine animal, though mine is hand drawn and this looks more digitally made. Though I think that the similarities indicate that my fish and wave design is suitable for the young Surfers Against Sewage supporters. (19)
  45. 45. Intensions vs Outcome For my merchandise I collected loads of images for my mood boards in order to help me generate ideas. (21) is one of the images I collected for my adult designs. As you can see, this image and my main design are fairly similar in the shapes and the style. This image reminded me slightly of some of the previous designs I have created, and I knew that I wanted all of my adult products to match in style. Stripes have been a theme I think running through all of my products, so it made sense to me to stick with stripes. In my own logo I used a bright blue colour for the background stripes. I also used this for some of the colours in my main merchandise design. During the idea generation I considered using a slogan on my merchandise, in order to show to people what Surfers Against Sewage are about. I didn’t end up using this idea, however I think I should have done. I don’t think that my merchandise gives off enough of a clear message about Surfers Against Sewage as they should. I gathered lots of ideas and images of marine animals I could use for my kids designs. I wanted to follow on from the kids campaign poster that I did which included a drawing of some octopus tentacles. I considered using a crab, a whale, a fish or an octopus again. I ended up going with a fish in the end. I did some more drawings of octopus tentacles for my kids merchandise, however I wanted to do something different from my campaign poster. Perhaps if I’d have had more time, I would have experimented with a few more different animals. For my kids campaign poster I ended up not using the kids colour scheme that I have generated previously. I used the same colours, though not in the same shades. However for my merchandise I did end up using the kids colour scheme. Before creating my final pieces I created a number of other designs (slide 39). I created 2 more redesigned logo, one for adults and one for children, and I created two other alternative designs, again one for children and one for adults. (21)
  46. 46. (e) Is the other redesigned logo that I created for kids. I decided not to use this one in my set of final designs as I had not used that colour green before in any of my kids product. I included it in my kids colour scheme, though I didn’t use it and I thought that it would look out of place amongst the other kids products if I chose it. (c) is the other kids design I created. It features the same drawing that I used for my final piece, though in a different style. I like the design, however I though that the more cartoony style that I used for my final one was more appropriate for children. (b) Is another one of the adult designs that I created. As I discussed before, I don’t think that it communicated my message as well as the design I chose for my final piece. It doesn’t feature any of the colours from my colour scheme, so it might be unrecognisable as to who the merchandise is for. It also doesn’t feature the organizations name in it, which my final design does. It is important that it features the organizations name so that it promotes them effectively. Finally, (d) is the other adult redesigned logo that I created. It is exactly the same as the logo wave, though just with the background taken away from it. I didn’t use this one as it doesn’t feature the organizations name, where as my final one does. It also might be less appealing in purple as perhaps not everyone will like purple, though black is a very plain colour so more people might like it. (e) (c) (b)
  47. 47. The main aim of merchandise is to advertise the organisation, to gain recognition. The techniques I used to create my merchandise needed to enable me to do so. I hand drew the fish in waves design for my children merchandise set. I also coloured in the drawing on Photoshop in pastel shades of blue and orange. I think that perhaps a colourful hand drawing would be much more appealing and relatable for children. I think that if the children find the merchandise interesting and relatable, then they might be more inclined to want to get involved with their parents. Although perhaps young children may not have a say in the things that they have or do, and so the merchandise might have no effect on them. In my adult merchandise sets I have incorporated the organisations name into the designs. I did this to advertise the organisation to anyone who sees someone using that merchandise. The organisations name on the merchandise is in the same font as the font used in the logo, which could enable people to build up an association with the organisation and that font. The adult merchandise is in a similar style to the previous products I have created. This makes all of the products look like a set, and it may also enable people to build up an association with that style and the organisation. I have also helped in developing peoples association with Surfers Against Sewage and a particular shade of blue. The majority of my adult merchandise is in black, though there are a few lines of bright blue on one of my designs. I have used this shade of blue across a lot of my merchandise, so people might begin eventually to recognise that colour as being for Surfers Against Sewage. I think that the techniques that I have used are probably more appropriate for merchandise than some of the current Surfers Against Sewage merchandise, for example (20). As you can see they have just stuck a campaign poster onto a T-shirt. I don’t think that the design has been very well though out, and I don’t think it looks very attractive. I think that the simple designs I have created are much more attractive and suitable for merchandise. How effective are the techniques you have used? (20)
  48. 48. Organization name Bright blue Hand drawn design Pastel colours
  49. 49. Is the content effective? For the children’s design which features the waves and the fish, I think that the content could be quite effective. It could be somewhat encouraging children to take an interest in marine life. My other kids design is a redesign of the logo, which could help to spread awareness of that logo so that people will recognize the logo in the future. I could however have included the organizations name to be more effective at raising awareness. I have featured the organizations name on both of my adult designs, which could be helpful in spreading awareness of the charity. It could also enable people to feel more involved in the charity, as they own something with their name on. They can show off to people their merchandise to show people what kind of person they are, and they also know that they have donated, and have helped Surfers Against Sewage in some way. The one thing that I haven’t done that I perhaps should have is design merchandise for a specific campaign. I think that merchandise is a really good way to get the organization noticed by lots of people, so this would have been a really good opportunity to raise awareness of a specific campaign. Surfers Against Sewage currently design merchandise with their campaigns in mind, for example (20). (20)
  50. 50. What are the technical and aesthetic qualities of your work? For my fish and wave design for the kids merchandise set, there are some really nice aspects, though also some negative aspects. I put a gradient on all of the colours that I used for this design, so all of the colours fade out to almost white. I really like this look, as it stops the image from looking to flat. I think that it is also a slightly more realistic way of designing the waves, as they naturally have a bit of white froth. I made the design by hand drawing it then scanning it onto the computer. In Photoshop, I cut the background from the drawing so that I could add in colour behind the image and it would be visible. I don’t think that I cut out the background properly, as there are some really messy areas of my design. For example (22), where you can see faded grey bits around some bits of the drawing. I could have worked a lot harder to make sure that all of the bits of background that I didn’t want were gone. (22) I think that as my kids redesign of the logo is very simple, there is little to go wrong. All I needed to do was cut the main shape from my logo out from the rest of the logo, and change the colour of the shape to one that I wanted. I didn’t want to do a new version of the shape as there would have been more chance for it to go wrong, and to not look identical in shape to the shape from the logo. However I like the colour that I have used. It is the same shade of orange that I used for the fish in my other kids merchandise design, so makes them look like a proper set. My adult designs were quite simple to make, though I really like the shapes I have used, and the small pop of colour that I have added. For my main adult design I originally just created the set of stripes that you see at the top of the design, however I merged those shapes together, duplicated them several times and flipped them diagonally down the page. I originally didn’t have the blue stripes in this design, I added in the blue stripes later. I think that this design is very simple, though works really well as a set with my other adult products. For my adult recreation of the Surfers Against Sewage logo I did the same process as I had before with my kids logo recreation, however this time I incorporated the organizations name into it. I did this by replacing one line in the shape with the organization name repeated all the way around it. I cut off the words if I had to and started them again in the next line if I needed to to fit it in correctly. Though one problem with this design I think is that for (23) I had to cut the line above out, where as for (24) I didn’t. I think this makes it look a little messy. I should have cut one or 2 more letters from (23) so that I wouldn’t have had to cut the line above. (23) (24)

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