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Industry Experts Confirm Official Release of Google Panda 3.9©2012, Oracle Digital Page | 1

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SEO Expert Oracle Digital confirms release of the latest Googlealgorithm update and explains how enhanced ethical SEOpractices will play a primary role in dealing with the latestchanges rolled out by the giant Internet company.After weeks of speculation, Google has released a new algorithm update following its lastupdate, Panda 3.8, which was implemented exactly one month ago. This latest algorithmchange, Google Panda 3.9, is just one of the series of updates that the company hascarried out over the past months.The latest Panda version was confirmed by the company in its official Twitter page, whereit announced, “New data refresh of Panda starts rolling out tonight. ~1% of search resultschange enough to notice.”According to SEO experts, the effects of this current update may not be as huge as thefirst ever Panda update implemented in February 2011, which affected 11.3% of searchqueries. On the other hand, there are still those who say that 1% out of the approximately1 billion searches made on a daily basis is still a significant number.With this latest development, many businesses and SEO practitioners are now monitoringtheir organic search volumes and rankings to measure the looming effects the update hasbrought about. Its full effects will most probably be felt within the next few days or weeks.On another note, speculations have been hounding this slate of algorithm adjustmentsmade by Google. According to some analysts, these were implemented to fix the majorinformation glut the company is suffering from, while others speculate that this move is tohelp Google maintain its web dominance and remain competitive against the risingdemand of social media. Most importantly, this latest change could improve userexperience by giving them more relevant search results.Experts and analysts are one in their belief that Google’s actions are meant to eliminateweb spam in the World Wide Web – which means that all SEO efforts must use only theproper procedures and methods in order to avoid the negative impacts of both Panda andPenguin algorithms.To effectively deal with these updates, SEO experts suggest superior contentmanagement by adding unique and relevant content to your site. Avoid duplicate articles,create interesting articles to draw readers’ attention and increase following, and manyother white hat SEO techniques.©2012, Oracle Digital Page | 2

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James Corby, Oracle Digital’s Business Development Director said, “The purpose of theseGoogle updates has always been about quality. If you want to achieve good rankings andincreased traffic, you must continue using white hat SEO techniques - from contentcreation which will result in holistic link building. Fortunately for us, this has been ourpractice since the beginning and our clients are enjoying the rewards.”Oracle Digital is a leading SEO and Internet marketing company in Perth whichspecialises in numerous services, from SEO, reputation management, online pressreleases & communication strategies. The company is also known for using only ethicaland efficient SEO techniques that comply with search engine standards.If you want to talk to an Oracle Digital SEO specialist for your web marketing needs, youmay contact them at phone number 1300 899 851. You may also visit their businesswebsite http://www.oracledigital.com.au.©2012, Oracle Digital Page | 3