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Google Launches the Knowledge Graph for Better and More “Humanistic” Web Searches

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Perth digital marketing company Oracle Digital polishes their SEO tactics and procedures to enable clients keep abreast with the changes in the industry.

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Google Launches the Knowledge Graph for Better and More “Humanistic” Web Searches

  1. 1. Google Launches the Knowledge Graph for Better and More “Humanistic” Web Searches©2011, Oracle Digital Page | 1
  2. 2. Perth digital marketing company Oracle Digital polishes their SEOtactics and procedures to enable clients keep abreast with thechanges in the industry.Oracle Digital, an Internet marketing company known for its advancedapproaches to SEO and its other virtual tools, has honed their online methodsand strategies to allow businesses handle the changes that have been takingplace in the virtual world.This move is in relation to the release of Google’s Knowledge Graph andGoogle Penguin, wherein many experts and analysts have declared that onlinebusinesses must be able to respond accordingly to avoid any adverse effectsin the end.On May 16, 2012, Google announced that it will be coming out with its newKnowledge Graph, which, according to industry experts, is a development thatwill bring significant changes as to how SERPs or search engine result pagesare to be delivered. This new development has now gradually started in theUnited States, and eventually moving on to mobile and tablet devices, as wellas non-English languages.According to Google, the purpose of this modification is to help search engineshave a more human approach – which will be reflected by search results forthe weeks and months ahead. In a statement made by the company, it saidthat the change "taps into the collective intelligence of the web andunderstands the world a bit more like people do."As clarified by experts, the Knowledge Graph has been designed to tap intodifferent sources of public information, such as Freebase, Wikipedia, the CIAWorld Factbook, as well as over 500 million separate objects – that will becombined together in order to create approximately 3.5 billion additional factsand relationships about different topics, subjects and categories.Experts have also explained that although these new developments may bringin significant changes to the forefront – it is one which can certainly bring©2011, Oracle Digital Page | 2
  3. 3. numerous advantages, such as better and more accurate Google searchresults.Clint Maher, Oracle Digital’s Director of Operations, has this to say about theKnowledge Graph: “The new Google Knowledge Graph and the Google Penguinupdate, although both having significant effects on the SEO efforts of abusiness, are things that should not be feared. But, they must not be leftunheeded as well.”And in explaining how one should go about with these new developments,Maher says, “SEO has not just suddenly changed, it has always been aboutcreating awesome content. It doesn’t have to be that difficult as long as youfind a company that actually knows what they are doing.” In the end, if onewants to take advantage of the recent developments that have been broughtabout by Google – one will have to carefully look into the strategies andprocedures that it is using to make things work. And this is what Oracle Digitalbrings into the fray.Oracle Digital is an SEO Company in Perth that provides other services as well,such as its rapid support desk, reputation management methods, Internetmarketing and other virtual tools – to clients from Adelaide, Brisbane,Melbourne, Perth, Sydney, and other parts of Australia.If you want to know more about the company and its services, please givethem a call at 1300 899 851 or you can visit their website athttp://www.oracledigital.com.au/.©2011, Oracle Digital Page | 3
  4. 4. ©2011, Oracle Digital Page | 4